As New Media work hard on every aspect of video production in Doncaster near Sheffield, clients often ask us how we arrive at the results. Many are keen to learn the process that is adopted when creating a corporate video from scratch whilst some wonder how the cost is allocated.
There are many factors that affect the cost of video production and as long as you find a reputable company to shoot your video, you will be pleased with the results. These companies (like ours) are also passing on savings to clients as unlike other everyday items the cost of video production has actually declined over the years. There are also many options available to businesses, allowing your video to cost as much or as little as you would like depending on the features you rank as the most important.
These include (but are not limited to)
The experience of the video production company – the more experience your chosen company has in the production of the video the more money you will save. Without the skills to shoot perfectly you could find your budget being spent on editing, dubbing and tweaking when you could have got it right the first time. A good production company will also advise on motion graphics for the video incorporating them seamlessly adding to the overall quality of the content.
Marketing know-how – to have a video that sells your product or service or gets your information across perfectly you need a good marketing brain. A video may look fancy and may be a feast for the eyes, however if you’re spending money to increase your profits you need to know it will do the job. A good marketing script writer will be able to put your message across in a clear and concise way that uses psychology to encourage your viewers to do what you want, whether that’s to listen, buy or contact.
Editing – the editors are the ones behind the scenes who take the best dialogue, the best angles and shots and turn them into a free flowing video that you are proud to promote. Without editors, you would be left with a ten minute video that includes the tea lady, slight shifts of camera and lines that are fluffed. No matter how great the cameraman an editor is always needed and their magic can be astounding as they turn a hum drum reel into a crowd pleasing triumph.
Equipment – The choice of equipment can make a difference to the overall cost, as a HD camera will cost more to hire than a simple camcorder. Quality also differs between each piece of equipment. This also applies to other equipment as a video production team may have access to a wonderful array of tools allowing motion shots or even shots from above. The costs all depend on your idea of the finished results and what equipment you think will be needed to get there.
A video can be as expensive or as cheap as you would like. You can shoot your own video on your smartphone and upload it to YouTube or you could spend millions of pounds hiring a Hollywood production company along with their sparkling sets. However most business videos are looking for the middle ground, business owners know they need to speculate to accumulate and there is no better way of doing this than presenting your information, product or service through multimedia.
There are ways however that you can adapt the price, depending on your overall vision you can add or remove factors that increase the costs. Regardless of your budget a good video production team will still produce an excellent product and if they think the quality may suffer they will advise of alternative ways to get the result you want.
The Length of the Video – It makes sense that a two minute video will cost a lot more than a thirty second video. Can you say all you need to in one minute, or do you need that extra sixty second to get your point across?
The Location of the Video – Shooting on location can add costs to the video production. However many are enhanced with shots of the public or a business premises. Could you bring your products or staff to the studio? A good video production company will be able to create bespoke sets for shooting that incorporate your brand perfectly. Don’t forget that shooting on location also adds to your own expenses such as travel, meals and accommodation.
People – You will need people in front of the camera for your video. Whether these are actors, presenters or models, each one costs money. Can you say what you need to just with a web presenter? Or do you need a roomful of extras that will charge by the day?
Writers – It makes sense to ensure you have a good marketing script writer on hand, as ultimately their words will pull your viewers in leading them to your product or service. The cost of the writer will all depend on the other factors such as the length, the information already present and the amount of copy you need. A good marketer will be able to sell your brand in half the words that a cheaper one could, making it more cost effective.
Equipment – A good video production company will have access to a range of high tech tools and gadgets. From HD and 3D cameras to special automotive arms that allow the camera to shoot shots smoothly on the go. The cost to hire each piece varies considerably, so it is worth considering if you really need all of the tools at your disposal.
Crew – It takes only a few professional video producers to shoot a high quality video, however if you decide to incorporate public interviews or street shots, the crew will need to increase in size.
Props – Many videos need props, you may even need to hire a vehicle to transport the props. Whether you need costume hire, furniture, or the use of a warehouse for a day, each addition will eat into your budget.
How Honesty Can Get You What You Want
Basically a good video production team will be able to work within almost any reasonable budget, however if you’re reluctant to share your limitations they have nothing to work on. Bite the bullet and disclose your optimum price for the video and they will be able to advise of what they can include for the money. Keeping an open mind and having the ability to adapt can also help with budgets, as unexpected costs may mean another part is sacrificed in order to stay within the limits. Don’t despair though as a reputable company will ensure this in no way effects the overall quality of the finished result.