They say that the most significant thing about business is the place. This might have been true in the days before the arrival of the internet, but it appears that now, marketing is what decides the success of a company.
Starting a company nowadays is still all about the location, but now it ought to be about getting your brand to stand out in the most competitive real estate market: the net. On the world wide web, attention is a precious resource that everyone is fighting for. This is why marketing has changed its priority towards internet marketing. Wishpond is one of those products that aims to make online marketing easier and more effective.
Wishpond is a software firm based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new software on the rise to establish themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to be an online advertising solution to take care with all the actions necessary to make a successful campaign. While it has gained recognition for being among British Columbia’s best, is this the perfect marketing tool for you?
Characteristics: How can Wishpond Assist Your Organization? 40nuggets Wishpond
Build Effective Landing Pages
Wishpond makes it easy for users to make landing pages with a fresh and contemporary vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The elements prepared for building include multimedia as photographs and videos, and text boxes, in addition to elements that site visitors can interact with such as selection icons, buttons which link to social media websites, and forms. Adding and altering the contents of text boxes just need a double click.
Wishpond also comes with a wide number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the consumer likes to. The included templates also adjust automatically to any size of screen, so users can make certain that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also portable responsive, and will interact perfectly with mobile devices.
Add Pop-ups and Forms into Your Landing Page 40nuggets Wishpond
Aside from landing page templates, Wishpond also gives users plenty of choices when it comes to the appearance of forms found in the landing page. Aside from the basic text field, users may also include fields for additional purposes like for:
- Uploading files and documents;
- Drop down menus to make a list of options have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups can also be added to landing pages in order to encourage interaction while keeping the modern and clean look of the page. The pop-ups available can come in the shape of entry pop-ups that show up once a visitor has arrived on the page, or even ones that activate if visitors scroll down the page or invest a fixed amount of time on it.
Pop-ups can also be set to be triggered once visitors click on a submit button to act as a confirm button. For final attempts to acquire customers, exit pop-ups are also offered. They show up if visitors opt to leave your landing page.
What is better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, similar to other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily create copies of their landing page and customize them individually. After creating several landing pages, users can then benefit from the A/B testing quality that comes with Wishpond.
A/B testing means that consumers can draw and compare data to determine which landing page styles are more successful when it comes to visitor interaction rate and conversion rate, which lets users know how likely visitors are to enter data in the types. This is important for landing pages that aim to get visitors to subscribe to newsletters, seminars, and many more that requires visitors to input their email addresses and other details. In a nutshell, A/B testing lets users know which elements and layouts are better than others when it comes to visitor engagement.
Data which may be fetched include analytics, which provides a summary on the performance of all marketing campaigns created via Wishpond. This may also be used to know the likelihood that a link is clicked by visitors of the page.
A/B testing can also let users know how lots of the web site visitors interact and input data on the forms included on the landing pages. If the visitors allow monitoring, then A/B testing may be used to compare the data between people.
Manage Contests and Promos 40nuggets Wishpond
Contests and promos can help your business collect email addresses and have them subscribe to your newsletter to be able to notify them of prospective products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.
Wishpond lets users ease contests on social networking websites like facebook. When run on Facebook for example, then people can join contests by giving them an option to subscribe to your newsletter with the email that they provided to create their own account, or any email that they want.
Wishpond can also encourage people to share your content on their social media sites with the addition of social media link icons.
To help design promotions and contests, users can opt choose between the software within Wishpond. The software will enable users to quickly create Essay contests, Vote contests, Video contests, Referral competitions, and even Sweepstakes.
Automate Your Online Marketing
Apart from making attractive advertising content, part of what makes an effective campaign is consistency. Following through with updating and engaging with customers long after their subscription is just as important.
As is the standard with other marketing tools, Wishpond makes it easy for users to create email campaigns. Users can start drip campaigns and even private mail effortlessly.
Users can also assign scores to leads and sort them based on how they perform. This way, real-time analytics is possible and users can gauge the performance of the campaigns. Users can make emails and other content tailored to suit the activity and demographic of their target market. This leads to higher conversion rates due to the better targeted, personalized emails.
The Basic plan goes for $45 per month for 1 user and includes free email and live chat, can be used to manage up to 1000 contacts, along with access to the following features:
The Growth plan is $129 a month and can be used by unlimited users to manage up to 1 million clients. It unlocks the full suit of Wishpond’s attributes and will come with an implementation and training program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: 40nuggets Wishpond
It’s always good to remember how important the right tool is for your business. Wishpond is a terrific product and will help all levels of users with their internet marketing: from the fresh start-up to big businesses. I can say that the price for each plan is reasonable enough for the features and services that they offer.
In general, Wishpond is a great product. As to which strategy is best, only you can answer that. However, a great deciding point is that the number of clients and customers that your business can accommodate. The Basic plan is more than enough for 1000 customers. Sure, the Pro plan offers more analytics tools as well as the promotions and competition builder all for an extra $33 per month. But, what you get from it’s limited by how many clients your company can cater to.
The things that can be made out of Wishpond look sleek and fit for modern online marketing. The intuitive user interface also reflects this. Users won’t find it tough to create the marketing content that they want with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ 40nuggets Wishpond
Q: Does Wishpond offer a free trial?
A: Yes. All 3 of Wishpond’s programs have a 14-day free trial.
Q: Does Wishpond integrate with other Email Marketing software?
A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained in the interaction with mails made with third party email marketing program. The entire list of compatible software is on Wishpond’s website.
Q: Could Wishpond be used on already existing websites?
A; Yes. The designs made with Wishpond can be integrated into websites made with WordPress as well as websites with personal domains owned by the consumer.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond is compatible with Windows, Mac, and Linux.