It is said that the most important thing about business is the place. This might have been true in the days before the arrival of the world wide web, but it seems that now, marketing is what determines the success of a business.
Starting a company nowadays is still all about the place, but now it should be about getting your brand to stick out at the most competitive real estate market: the internet. On the world wide web, attention is a precious resource that everyone is fighting for. This is why marketing has shifted its priority towards online marketing. Wishpond is one of the products that aims to make online marketing easier and more effective.
Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new applications on the rise to establish themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to be an online advertising solution to take care with all the steps needed to make a successful campaign. While it has gained recognition for being one of British Columbia’s best, is this the perfect marketing tool for you?
Characteristics: How can Wishpond Assist Your Organization? Blizzard Wishpond
Build Effective Landing Pages
Wishpond makes it easy for users to create landing pages with a brand new and modern vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The components prepared for building include multimedia as photographs and videos, and text boxes, in addition to elements that site visitors can interact with such as selection icons, buttons which link to social media websites, and forms. Adding and altering the contents of text boxes just need a double click.
Wishpond also features a broad number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the user likes to. The included templates also adjust automatically to any size of screen, so users can be sure that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also mobile responsive, and will interact perfectly with mobile devices.
Insert Pop-ups and Forms into Your Landing Page Blizzard Wishpond
Aside from landing page templates, Wishpond also gives users a lot of options when it comes to the look of forms found in the landing page. Aside from the basic text field, users can also include fields for additional purposes such as for:
- Uploading files and documents;
- Drop down menus to make a list of options have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups can also be added to landing pages to be able to encourage interaction while keeping the modern and clean look of the webpage. The pop-ups available can come in the form of entry pop-ups that show up after a visitor has arrived on the page, or even ones that trigger if visitors scroll down the page or invest a fixed period of time on it.
Pop-ups can also be set to be triggered once visitors click on a submit button to act as a confirm button. For final attempts to get clients, exit pop-ups will also be offered. They appear if visitors opt to leave your landing page.
What is better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, like other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily create copies of the landing page and customize them individually. After creating several landing pages, users may then benefit from the A/B testing quality that accompanies Wishpond.
A/B testing means that consumers can fetch and compare data to determine which landing page styles are more successful when it comes to visitor interaction rate and conversion rate, which lets users know how likely visitors are to input data in the types. This is essential for landing pages which aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to enter their email addresses and other details. In a nutshell, A/B testing lets users know which components and designs are better than others when it comes to visitor engagement.
Data which may be fetched include stats, which provides a summary on the performance of all marketing campaigns created via Wishpond. This can also be used to know the likelihood that a link is clicked by people of the page.
A/B testing may also let users know how many of the website visitors interact and input data on the forms included on the landing pages. If the visitors allow tracking, then A/B testing can be used to compare the data between people.
Manage Contests and Promos Blizzard Wishpond
Contests and promos can help your company collect email addresses and have them subscribe to a newsletter in order to notify them of future products and promos. Wishpond makes this as easy as creating landing pages: only a few clicks, then drag and drop.
Wishpond lets users facilitate contests on social media websites such as Facebook. When run on Facebook for example, then people can join contests by providing them an option to subscribe to a newsletter with the email that they provided to make their account, or any email that they desire.
Wishpond can also encourage people to share your articles on their social networking sites with the addition of social networking link icons.
To help design promotions and contests, users can opt choose between the applications within Wishpond. The software will enable users to quickly create Essay contests, Vote competitions, Video competitions, Referral competitions, and even Sweepstakes.
Automate Your Online Marketing
Apart from making attractive advertising content, part of what makes an effective campaign is consistency. Following through with upgrading and engaging with customers long after their subscription is just as important.
As is the norm with other marketing tools, Wishpond makes it simple for users to create email campaigns. Users can start drip campaigns and even private mail effortlessly.
Users can also assign scores to leads and sort them based on how they perform. This way, real-time analytics is possible and users can gauge the performance of the campaigns. Users can make emails and other content tailored to suit the activity and demographic of their target market. This contributes to higher conversion rates because of the better targeted, personalized emails.
The Basic program goes for $45 a month for 1 user and includes free email and live chat, can be used to handle up to 1000 contacts, as well as access to the following features:
The Growth plan is $129 per month and can be used by unlimited users to manage as much as 1 million clients. It unlocks the full suit of Wishpond’s features and will have an implementation and training program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Blizzard Wishpond
It’s always good to remember how important the right tool is for your business. Wishpond is a great product and will help all levels of users using their internet marketing: from the fresh start-up to large businesses. I can say that the price for each plan is reasonable enough for the features and services that they offer.
Overall, Wishpond is a excellent product. As to which plan is best, only you can answer that. But, a great deciding point is that the number of customers and customers that your business can accommodate. The simple plan is more than sufficient for 1000 customers. Sure, the Pro program offers more analytics tools and the promotions and competition builder all for an extra $33 per month. However, what you get from it’s limited by how many clients your business can cater to.
The things that can be made with Wishpond look sleek and match for modern online marketing. The intuitive user interface also reflects this. Users won’t find it tough to make the marketing content that they need with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Blizzard Wishpond
Q: Does Wishpond provide a free trial?
A: Yes. All 3 of Wishpond’s plans have a 14-day free trial.
Q: Does Wishpond incorporate with other Email Marketing software?
A: Yes, Wishpond can integrate nicely with Email Marketing software. Analytics can also be obtained in the interaction with emails made out of third party email marketing software. The full list of compatible software is on Wishpond’s web site.
Q: Can Wishpond be used on already existing websites?
A; Yes. The designs made with Wishpond can be incorporated into websites made with WordPress and even websites with private domains owned by the consumer.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond Works with Windows, Mac, and Linux.