They say that the most significant thing about business is the place. This could have been true in the days before the advent of the world wide web, but it seems that now, marketing is what determines the success of a business.
Starting a company today is still all about the location, but now it should be about getting your brand to stick out in the most competitive real estate market: the internet. On the internet, attention is a valuable resource that everyone is fighting for. This is why advertising has shifted its priority towards online marketing. Wishpond is one of those products that aims to make online marketing easier and much more effective.
Wishpond is a software firm based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new applications on the rise to set themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to be an internet advertising solution to take care with all the actions necessary to make a successful campaign. While it has gained recognition for being among British Columbia’s best, is this the perfect marketing tool for you?
Characteristics: How can Wishpond Help Your Organization? Francis Lucas Wishpond
Construct Effective Landing Pages
Wishpond makes it easy for users to make landing pages with a brand new and modern vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The components prepared for building include multimedia as photos and videos, and text boxes, as well as elements that website visitors can interact with such as selection icons, buttons that link to social media websites, and forms. Adding and changing the contents of text boxes simply need a double click.
Wishpond also features a broad number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the consumer likes to. The included templates also adapt automatically to any size of display, so users can make certain that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also mobile responsive, and will interact perfectly with mobile devices.
Insert Pop-ups and Forms into Your Landing Page Francis Lucas Wishpond
Aside from landing page templates, Wishpond also gives users plenty of options when it comes to the appearance of forms found in the landing page. Besides the fundamental text field, users can also include fields for other purposes like for:
- Uploading files and documents;
- Drop down menus to make a list of options have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups can also be added to landing pages in order to encourage interaction while keeping the modern and clean look of the webpage. The pop-ups available can come in the shape of entry pop-ups that appear once a visitor has arrived on the page, or even ones that activate if visitors scroll down the page or invest a fixed period of time on it.
Pop-ups may also be set to be triggered once visitors click on a submit button to serve as a confirm button. For final attempts to acquire clients, exit pop-ups will also be available. They show up if visitors opt to leave your landing page.
What’s better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, similar to other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily make copies of their landing page and customize them individually. After creating several landing pages, users may then take advantage of the A/B testing quality that accompanies Wishpond.
A/B testing means that users can fetch and compare data to see which landing page styles are more effective when it comes to visitor interaction rate and conversion rate, which lets users know how likely visitors are to enter data in the forms. This is important for landing pages that aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to input their email addresses and other particulars. In a nutshell, A/B testing allows users know which elements and layouts are better than others when it comes to customer engagement.
Data which can be fetched include analytics, which provides a summary on the performance of all marketing campaigns created via Wishpond. This may also be used to know the likelihood that a link is clicked by people of the page.
A/B testing can also let users know how lots of the website visitors interact and input data on the forms included on the landing pages. If the visitors allow tracking, then A/B testing may be used to compare the data between visitors.
Manage Contests and Promos Francis Lucas Wishpond
Contests and promos can help your business collect email addresses and have them subscribe to a newsletter to be able to notify them of prospective products and promos. Wishpond makes this as easy as creating landing pages: only a few clicks, then drag and drop.
Wishpond lets users facilitate contests on social media sites like facebook. When run on Facebook for example, then people can join contests by giving them an option to subscribe to a newsletter with the email that they supplied to make their accounts, or any email that they want.
Wishpond can also encourage people to share your content on their social networking sites with the addition of social networking link icons.
To help design promotions and contests, users can opt choose between the applications within Wishpond. The software will enable users to quickly create Essay contests, Vote contests, Video competitions, Referral competitions, and even Sweepstakes.
Automate Your Online Marketing
Aside from making attractive advertising content, part of what makes a successful campaign is consistency. Following through with upgrading and engaging with clients long after their subscription is just as significant.
As is the norm with other marketing tools, Wishpond makes it easy for users to create email campaigns. Users can begin drip campaigns and even personal mail effortlessly.
Users can also assign scores to prospects and sort them based on how they perform. This way, real-time analytics is possible and consumers can gauge the performance of their campaigns. Users may make emails and other content tailored to suit the demographic and activity of their target market. This contributes to higher conversion rates because of the better targeted, personalized emails.
The Basic plan goes for $45 a month for 1 user and includes free email and live chat, can be used to handle up to 1000 contacts, along with access to these features:
The Growth plan is $129 per month and may be used by unlimited users to handle up to 1 million clients. It unlocks the complete suit of Wishpond’s attributes and will have an implementation and coaching program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Francis Lucas Wishpond
It’s always good to remember how important the right tool is for your business. Wishpond is a great product and will help all levels of users using their internet marketing: from the brand new start-up to large businesses. I can say that the price for each plan is reasonable enough for the features and services that they offer.
In general, Wishpond is a great product. As to which strategy is best, only you can answer that. But, a great deciding point is that the number of customers and customers that your company can accommodate. The simple plan is more than enough for 1000 clients. Sure, the Pro program offers more analytics tools and the promotions and contest builder all for an extra $33 per month. But, what you get from it’s limited by how many clients your company can cater to.
The things that can be made with Wishpond look sleek and fit for modern online marketing. The intuitive user interface also reflects this. Users won’t find it hard to create the marketing content that they need with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Francis Lucas Wishpond
Q: Does Wishpond provide a free trial?
A: Yes. All 3 of Wishpond’s programs have a 14-day free trial.
Q: Does Wishpond incorporate with other Email Marketing software?
A: Yes, Wishpond can integrate nicely with Email Marketing software. Analytics can also be obtained from the interaction with emails made with third party email marketing program. The entire list of compatible software is on Wishpond’s web site.
Q: Can Wishpond be used on already existing websites?
A; Yes. The designs made with Wishpond can be integrated into websites made with WordPress as well as sites with private domains owned by the user.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond is compatible with Windows, Mac, and Linux.