It is said that the most significant thing about business is the location. This could have been true in the days before the arrival of the internet, but it seems that today, marketing is what determines the success of a business.
Starting a company nowadays is still all about the place, but now it ought to be about getting your brand to stand out in the most aggressive real estate market: the internet. On the internet, attention is a valuable resource that everyone is fighting for. This is why advertising has shifted its priority towards internet marketing. Wishpond is among those products that aims to make online marketing easier and much more effective.
Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new software on the rise to set themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to become an online marketing solution to take care with all the steps necessary to make a successful campaign. While it has gained recognition for being among British Columbia’s best, is this the right marketing tool for you?
Characteristics: How can Wishpond Help Your Business? How Does Wishpond Differ From Infusionsoft
Construct Effective Landing Pages
Wishpond makes it easy for users to create landing pages with a fresh and contemporary vibe. Programming knowledge is not necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The components prepared for building include multimedia as photographs and videos, and text boxes, as well as elements that website visitors can interact with such as selection buttons, icons that link to social media sites, and forms. Adding and changing the contents of text boxes simply need a double click.
Wishpond also comes with a broad number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the user likes to. The included templates also adapt automatically to any size of screen, so users can make certain that the quality of the landing pages are consistent regardless of device used. All landing pages created with this tool are also portable responsive, and will interact flawlessly with mobile devices.
Add Pop-ups and Forms into Your Landing Page How Does Wishpond Differ From Infusionsoft
Aside from landing page templates, Wishpond also gives users plenty of choices when it comes to the look of forms found in the landing page. Aside from the fundamental text field, users can also include fields for additional purposes such as for:
- Uploading files and documents;
- Drop down menus to make a list of options have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups can also be added to landing pages to be able to encourage interaction while maintaining the modern and clean appearance of the webpage. The pop-ups available can come in the shape of entry pop-ups that show up after a visitor has arrived on the webpage, or even ones that activate if visitors scroll down the page or spend a set period of time on it.
Pop-ups can also be set to be triggered once visitors click on a submit button to serve as a confirm button. For final attempts to get customers, exit pop-ups are also offered. They show up if visitors opt to leave your landing page.
What is better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, like other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily make copies of the landing page and customize them individually. After creating several landing pages, users can then take advantage of the A/B testing quality that comes with Wishpond.
A/B testing means that users can draw and compare data to determine which landing page styles are more successful when it comes to visitor interaction rate and conversion rate, which lets users know how likely visitors are to enter data in the types. This is essential for landing pages that aim to get visitors to subscribe to newsletters, seminars, and many more that requires visitors to input their email addresses and other details. In a nutshell, A/B testing allows users know which elements and layouts are better than others when it comes to visitor engagement.
Data that can be fetched include stats, which gives a summary on the performance of all marketing campaigns created via Wishpond. This may also be used to know the likelihood that a link is clicked by visitors of the page.
A/B testing may also let users know how lots of the web site visitors interact and enter data on the forms included on the landing pages. If the visitors allow monitoring, then A/B testing can be used to compare the data between people.
Manage Contests and Promos How Does Wishpond Differ From Infusionsoft
Contests and promos can help your company collect email addresses and have them subscribe to your newsletter in order to notify them of future products and promos. Wishpond makes this as easy as creating landing pages: only a few clicks, then drag and drop.
Wishpond lets users ease contests on social networking sites such as Facebook. When run on Facebook for example, then people can join contests by providing them an option to subscribe to a newsletter with the email that they provided to create their own accounts, or any email that they desire.
Wishpond can also encourage people to share your articles on their social networking sites with the addition of social networking link icons.
To help design promotions and contests, users can opt pick between the software within Wishpond. The applications will enable users to quickly create Essay contests, Vote contests, Video competitions, Referral competitions, and even Sweepstakes.
Automate Your Internet Marketing
Apart from making attractive marketing content, part of what makes an effective campaign is consistency. Following through with upgrading and engaging with clients long after their subscription is just as important.
As is the norm with other marketing tools, Wishpond makes it simple for users to create email campaigns. Users can begin drip campaigns and even personal mail effortlessly.
Users can also assign scores to prospects and sort them based on how they perform. This way, real-time analytics is possible and users can gauge the performance of their campaigns. Users may make emails and other content tailored to suit the demographic and activity of their target audience. This contributes to higher conversion rates due to the better targeted, personalized emails.
The Basic program goes for $45 per month for 1 user and includes free email and live chat, may be used to manage up to 1000 contacts, along with access to these features:
The Growth plan is $129 a month and can be used by unlimited users to handle as much as 1 million clients. It unlocks the complete suit of Wishpond’s features and will have an implementation and training program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: How Does Wishpond Differ From Infusionsoft
It’s always good to remember how important the right tool is for your business. Wishpond is a terrific product and will help all levels of users with their internet marketing: from the fresh start-up to large businesses. I can say that the price for each plan is reasonable enough for the features and services that they offer.
In general, Wishpond is a excellent product. As to which strategy is best, only you can answer that. But, a great deciding point is that the number of clients and customers that your company can accommodate. The simple plan is more than enough for 1000 clients. Sure, the Guru plan offers more analytics tools as well as the promotions and contest builder all for an additional $33 per month. However, what you get from it’s limited by how many clients your business can cater to.
The things which can be made out of Wishpond look sleek and fit for modern online marketing. The intuitive user interface also reflects this. Users will not find it hard to make the marketing content that they need with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ How Does Wishpond Differ From Infusionsoft
Q: Does Wishpond provide a free trial?
A: Yes. All 3 of Wishpond’s programs have a 14-day free trial.
Q: Does Wishpond integrate with other Email Marketing software?
A: Yes, Wishpond can integrate nicely with Email Marketing software. Analytics can also be obtained in the interaction with emails made out of third party email marketing program. The entire list of compatible applications is on Wishpond’s web site.
Q: Can Wishpond be used on already existing sites?
A; Yes. The designs made out of Wishpond can be incorporated into websites made with WordPress as well as websites with private domains owned by the user.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond Works with Windows, Mac, and Linux.