They say that the most important thing about business is the location. This might have been true in the days before the advent of the world wide web, but it appears that today, marketing is what determines the success of a business.
Starting a company nowadays is still all about the place, but now it should be about getting your brand to stick out in the most competitive real estate market: the net. On the internet, attention is a precious resource that everyone is fighting for. This is why advertising has changed its priority towards internet marketing. Wishpond is one of those products that aims to make online marketing easier and much more effective.
Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new applications on the rise to establish themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to become an online marketing solution to take care with all the actions necessary to create a successful campaign. While it has gained recognition for being one of British Columbia’s best, is this the perfect marketing tool for you?
Characteristics: How can Wishpond Assist Your Organization? Is Wishpond Good
Build Effective Landing Pages
Wishpond makes it easy for users to create landing pages with a fresh and contemporary vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The components prepared for building include multimedia as photographs and videos, and text boxes, in addition to elements that site visitors can interact with such as selection buttons, icons that link to social media sites, and forms. Adding and changing the contents of text boxes simply need a double click.
Wishpond also features a wide number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the user likes to. The included templates also adapt automatically to any size of screen, so users can make certain that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also portable responsive, and will interact perfectly with mobile devices.
Add Pop-ups and Forms into Your Landing Page Is Wishpond Good
Apart from landing page templates, Wishpond also gives users plenty of options when it comes to the look of forms found in the landing page. Besides the basic text field, users can also include fields for other purposes like for:
- Uploading files and documents;
- Drop down menus to make a list of alternatives have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups may also be added to landing pages to be able to encourage interaction while keeping the modern and clean look of the page. The pop-ups available can come in the form of entry pop-ups that appear once a visitor has arrived on the webpage, or even ones that activate if visitors scroll down the page or invest a set period of time on it.
Pop-ups can also be set to be triggered once people click on a submit button to serve as a confirm button. For final attempts to get clients, exit pop-ups are also offered. They appear if visitors opt to leave your landing page.
What’s better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, like other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily make copies of their landing page and customize them individually. After creating several landing pages, users may then take advantage of the A/B testing feature that comes with Wishpond.
A/B testing means that consumers can fetch and compare data to see which landing page styles are more effective when it comes to visitor interaction rate and conversion rate, which lets users know how likely visitors are to input data in the types. This is important for landing pages which aim to get visitors to subscribe to newsletters, seminars, and many more that requires visitors to enter their email addresses and other details. In short, A/B testing lets users know which elements and designs are better than others when it comes to visitor engagement.
Data which may be fetched include analytics, which gives an overview on the performance of all marketing campaigns generated via Wishpond. This can also be used to understand the likelihood that a link is clicked by visitors of the page.
A/B testing may also let users know how many of the website visitors interact and enter data on the forms included on the landing pages. If the visitors allow tracking, then A/B testing can be used to compare the data between people.
Manage Contests and Promos Is Wishpond Good
Contests and promos can help your business collect email addresses and have them subscribe to a newsletter to be able to notify them of future products and promos. Wishpond makes this as easy as creating landing pages: only a few clicks, then drag and drop.
Wishpond lets users facilitate contests on social networking sites such as Facebook. When run on Facebook for example, then people can join contests by giving them an option to subscribe to your newsletter with the email that they supplied to make their accounts, or any email that they want.
Wishpond can also encourage visitors to share your articles on their social networking sites with the inclusion of social networking link icons.
To help design contests and promotions, users can opt choose between the software within Wishpond. The software will enable users to quickly create Essay competitions, Vote contests, Video contests, Referral competitions, and even Sweepstakes.
Automate Your Internet Marketing
Aside from making attractive marketing content, part of what makes an effective campaign is consistency. Following through with updating and engaging with customers long after their subscription is just as significant.
As is the standard with other marketing tools, Wishpond makes it simple for users to make email campaigns. Users can start drip campaigns and even private mail effortlessly.
Users can also assign scores to prospects and sort them based on how they perform. In this manner, real-time analytics is possible and consumers can gauge the performance of their campaigns. Users may make emails and other content tailored to suit the activity and demographic of their target audience. This contributes to higher conversion rates because of the better targeted, personalized emails.
The Basic plan goes for $45 a month for 1 user and includes free email and live chat, can be used to handle up to 1000 contacts, along with access to the following features:
The Growth plan is $129 a month and can be used by unlimited users to manage as much as 1 million clients. It unlocks the full suit of Wishpond’s features and will have an implementation and training program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Is Wishpond Good
It’s always good to remember how important the right tool is for your business. Wishpond is a great product and will help all levels of users with their internet marketing: from the brand new start-up to big companies. I can say that the cost for each plan is reasonable enough for the features and services that they offer.
Overall, Wishpond is a excellent product. About which strategy is best, only you can answer that. However, a good deciding point is the number of customers and customers that your business can accommodate. The simple plan is more than enough for 1000 customers. Sure, the Pro plan offers more analytics tools as well as the promotions and contest builder all for an extra $33 per month. But, what you get from it is limited by how many customers your business can cater to.
The things that can be made with Wishpond look sleek and match for modern online marketing. The intuitive user interface also reflects this. Users won’t find it tough to create the marketing content that they need with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Is Wishpond Good
Q: Does Wishpond provide a free trial?
A: Yes. All 3 of Wishpond’s programs have a 14-day free trial.
Q: Does Wishpond incorporate with other Email Marketing software?
A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained in the interaction with mails made with third party email marketing program. The full list of compatible software is on Wishpond’s web site.
Q: Could Wishpond be used on already existing websites?
A; Yes. The designs made with Wishpond can be integrated into sites made with WordPress as well as sites with private domains owned by the consumer.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond Works with Windows, Mac, and Linux.