It is said that the most important thing about business is the place. This could have been true in the days before the arrival of the internet, but it appears that now, marketing is what decides the success of a business.
Starting a business today is still all about the location, but now it ought to be about getting your brand to stand out in the most competitive real estate market: the net. On the world wide web, attention is a precious resource that everybody is fighting for. This is the reason marketing has changed its priority towards internet marketing. Wishpond is among those products that aims to make online marketing easier and more effective.
Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new software on the rise to set themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to be an internet advertising solution to take care with all the actions needed to create a successful campaign. While it has gained recognition for being one of British Columbia’s best, is this the right marketing tool for you?
Features: How can Wishpond Assist Your Organization? Kcon 2020 Wishpond Mcdonalds
Build Effective Landing Pages
Wishpond makes it easy for users to create landing pages with a fresh and modern vibe. Programming knowledge is not necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The components prepared for building include multimedia as photos and videos, and text boxes, as well as elements that website visitors can interact with such as selection icons, buttons that link to social media sites, and forms. Adding and altering the contents of text boxes just need a double click.
Wishpond also comes with a broad number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the consumer likes to. The included templates also adapt automatically to any size of display, so users can be sure that the quality of the landing pages are consistent regardless of device used. All landing pages created with this tool are also portable responsive, and will interact perfectly with mobile devices.
Insert Pop-ups and Forms into Your Landing Page Kcon 2020 Wishpond Mcdonalds
Apart from landing page templates, Wishpond also gives users a lot of choices when it comes to the appearance of forms found in the landing page. Besides the fundamental text field, users can also include fields for additional purposes like for:
- Uploading files and documents;
- Drop down menus to make a list of options have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups can also be added to landing pages in order to encourage interaction while maintaining the clean and modern look of the webpage. The pop-ups available can come in the shape of entry pop-ups that show up once a visitor has arrived on the page, or even ones that activate if visitors scroll down the page or spend a set amount of time on it.
Pop-ups may also be set to be triggered once people click on a submit button to act as a confirm button. For final attempts to get clients, exit pop-ups will also be offered. They show up if visitors opt to leave your landing page.
What is better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, similar to other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily create copies of their landing page and customize them individually. After creating several landing pages, users can then benefit from the A/B testing feature that accompanies Wishpond.
A/B testing means that users can fetch and compare data to see which landing page styles are more successful when it comes to visitor interaction rate and conversion rate, which lets users know how probable visitors are to input data in the forms. This is important for landing pages that aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to input their email addresses and other details. In short, A/B testing lets users know which elements and designs are better than others when it comes to customer participation.
Data that may be fetched include analytics, which gives an overview on the performance of all marketing campaigns generated via Wishpond. This can also be used to understand the likelihood that a link is clicked by people of the page.
A/B testing can also let users know how lots of the web site visitors interact and enter data on the forms included on the landing pages. If the visitors allow tracking, then A/B testing may be used to compare the data between visitors.
Manage Contests and Promos Kcon 2020 Wishpond Mcdonalds
Contests and promos can help your company collect email addresses and have them subscribe to your newsletter in order to notify them of prospective products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.
Wishpond lets users facilitate contests on social media sites such as Facebook. When run on Facebook for example, then people can join contests by giving them an option to subscribe to a newsletter with the email that they supplied to create their own accounts, or any email that they want.
Wishpond can also encourage visitors to share your articles on their social networking sites with the addition of social networking link icons.
To help design contests and promotions, users can opt choose between the applications within Wishpond. The software will enable users to quickly create Essay contests, Vote competitions, Video contests, Referral competitions, and even Sweepstakes.
Automate Your Online Marketing
Aside from making attractive marketing content, part of what makes a successful campaign is consistency. Following through with upgrading and engaging with customers long after their subscription is just as significant.
As is the norm with other marketing tools, Wishpond makes it easy for users to make email campaigns. Users can begin drip campaigns and even personal mail effortlessly.
Users can also assign scores to leads and sort them based on how they perform. This way, real-time analytics is possible and consumers can gauge the performance of the campaigns. Users may make emails and other content tailored to suit the demographic and activity of their target audience. This contributes to higher conversion rates because of the better targeted, personalized emails.
The Basic plan goes for $45 per month for 1 user and includes free email and live chat, can be used to manage up to 1000 contacts, along with access to the following features:
The Growth plan is $129 per month and may be used by unlimited users to handle up to 1 million clients. It unlocks the full suit of Wishpond’s attributes and will come with an implementation and training program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Kcon 2020 Wishpond Mcdonalds
It’s always good to remember how important the right tool is for your business. Wishpond is a great product and will help all levels of users with their internet marketing: from the brand new start-up to large businesses. I can say that the price for every plan is reasonable enough for the features and services that they offer.
In general, Wishpond is a excellent product. About which strategy is best, only you can answer that. However, a good deciding point is that the number of customers and customers that your company can accommodate. The simple plan is more than enough for 1000 clients. Sure, the Guru plan offers more analytics tools and the promotions and contest builder all for an additional $33 per month. But, what you get from it is limited by how many customers your business can cater to.
The things which can be made with Wishpond look sleek and fit for modern online marketing. The intuitive user interface also reflects this. Users won’t find it tough to make the marketing content that they want with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Kcon 2020 Wishpond Mcdonalds
Q: Does Wishpond provide a free trial?
A: Yes. All 3 of Wishpond’s programs have a 14-day free trial.
Q: Does Wishpond incorporate with other Email Marketing software?
A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained from the interaction with mails made out of third party email marketing software. The full list of compatible applications is on Wishpond’s website.
Q: Can Wishpond be used on already existing sites?
A; Yes. The designs made with Wishpond can be incorporated into websites made with WordPress as well as websites with personal domains owned by the user.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond is compatible with Windows, Mac, and Linux.