They say that the most significant thing about business is the place. This might have been true in the days before the advent of the internet, but it appears that today, marketing is what decides the success of a business.
Starting a company today is still all about the place, but now it ought to be about getting your brand to stand out at the most aggressive real estate market: the net. On the world wide web, attention is a precious resource that everyone is fighting for. This is the reason advertising has shifted its priority towards online marketing. Wishpond is one of the products that aims to make online marketing easier and more effective.
Wishpond is a software firm based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new applications on the rise to establish themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to be an internet marketing solution to take care with all the actions necessary to create a successful campaign. While it has gained recognition for being one of British Columbia’s best, is this the right marketing tool for you?
Characteristics: How can Wishpond Assist Your Business? Kristine May Wishpond
Construct Effective Landing Pages
Wishpond makes it easy for users to make landing pages with a fresh and contemporary vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The components ready for building include multimedia as photos and videos, and text boxes, in addition to elements that site visitors can interact with such as selection icons, buttons that link to social media websites, and forms. Adding and changing the contents of text boxes simply need a double click.
Wishpond also features a wide number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the consumer likes to. The included templates also adapt automatically to any size of display, so users can make certain that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also portable responsive, and will interact flawlessly with mobile devices.
Insert Pop-ups and Forms into Your Landing Page Kristine May Wishpond
Aside from landing page templates, Wishpond also gives users plenty of options when it comes to the look of forms found in the landing page. Besides the basic text field, users may also include fields for additional purposes such as for:
- Uploading files and documents;
- Drop down menus to make a list of alternatives have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups may also be added to landing pages in order to encourage interaction while keeping the clean and modern look of the page. The pop-ups available can come in the shape of entry pop-ups that show up once a visitor has arrived on the page, or even ones that activate if visitors scroll down the page or spend a fixed period of time on it.
Pop-ups may also be set to be triggered once visitors click on a submit button to act as a confirm button. For final attempts to get customers, exit pop-ups will also be available. They appear if visitors decide to leave your landing page.
What is better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, similar to other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily create copies of the landing page and customize them individually. After creating several landing pages, users may then benefit from the A/B testing feature that comes with Wishpond.
A/B testing means that users can draw and compare data to see which landing page styles are more effective when it comes to visitor interaction rate and conversion rate, which lets users know how probable visitors are to input data in the types. This is important for landing pages that aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to input their email addresses and other details. In short, A/B testing allows users know which components and designs are better than others when it comes to visitor engagement.
Data that may be fetched include analytics, which gives an overview on the performance of all marketing campaigns created via Wishpond. This can also be used to know the likelihood that a link is clicked by visitors of the page.
A/B testing may also let users know how many of the website visitors interact and input data on the forms included on the landing pages. If the visitors allow tracking, then A/B testing can be used to compare the data between people.
Manage Contests and Promos Kristine May Wishpond
Contests and promos can help your business collect email addresses and have them subscribe to your newsletter in order to notify them of future products and promos. Wishpond makes this as easy as creating landing pages: only a few clicks, then drag and drop.
Wishpond lets users ease contests on social networking sites such as Facebook. When run on Facebook for example, then people can join competitions by providing them an option to subscribe to your newsletter with the email that they supplied to create their accounts, or any email that they want.
Wishpond can also encourage people to share your content on their social media sites with the addition of social networking link icons.
To help design contests and promotions, users can opt choose between the software within Wishpond. The applications will enable users to quickly create Essay contests, Vote contests, Video competitions, Referral competitions, and even Sweepstakes.
Automate Your Internet Marketing
Aside from making attractive marketing content, part of what makes a successful campaign is consistency. Following through with updating and engaging with customers long after their subscription is just as significant.
As is the norm with other marketing tools, Wishpond makes it easy for users to create email campaigns. Users can begin drip campaigns and even private mail effortlessly.
Users can also assign scores to leads and sort them based on how they perform. In this manner, real-time analytics is possible and users can gauge the performance of the campaigns. Users may make emails and other content tailored to suit the demographic and activity of their target audience. This contributes to higher conversion rates because of the better targeted, personalized emails.
The Basic program goes for $45 per month for 1 user and includes free email and live chat, can be used to manage up to 1000 contacts, along with access to the following features:
The Growth plan is $129 a month and may be used by unlimited users to handle up to 1 million clients. It unlocks the complete suit of Wishpond’s features and will come with an implementation and coaching program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Kristine May Wishpond
It’s always good to remember how important the right tool is for your business. Wishpond is a great product and will help all levels of users with their internet marketing: from the brand new start-up to large companies. I can say that the cost for every plan is reasonable enough for the features and services that they offer.
Overall, Wishpond is a excellent product. As to which plan is best, only you can answer that. However, a good deciding point is that the number of customers and customers that your company can accommodate. The simple plan is more than enough for 1000 clients. Sure, the Pro plan offers more analytics tools and the promotions and contest builder all for an extra $33 per month. But, what you get from it is limited by how many clients your company can cater to.
The things that can be made with Wishpond look sleek and fit for modern online marketing. The intuitive user interface also reflects this. Users won’t find it tough to make the marketing content that they need with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Kristine May Wishpond
Q: Does Wishpond offer a free trial?
A: Yes. All 3 of Wishpond’s plans have a 14-day free trial.
Q: Does Wishpond incorporate with other Email Marketing software?
A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained in the interaction with emails made out of third party email marketing program. The full list of compatible software is on Wishpond’s website.
Q: Can Wishpond be used on already existing sites?
A; Yes. The designs made out of Wishpond can be incorporated into sites made with WordPress as well as websites with personal domains owned by the consumer.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond is compatible with Windows, Mac, and Linux.