They say that the most significant thing about business is the place. This could have been true in the days before the advent of the internet, but it appears that now, marketing is what decides the success of a company.
Starting a company today is still all about the place, but now it should be about getting your brand to stick out at the most aggressive real estate market: the net. On the internet, attention is a precious resource that everyone is fighting for. This is the reason marketing has changed its priority towards internet marketing. Wishpond is among the products that aims to make online marketing easier and much more effective.
Wishpond is a software firm based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new applications on the rise to set themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to become an online marketing solution to take care with all the actions necessary to create a successful campaign. While it has gained recognition for being among British Columbia’s best, is this the right marketing tool for you?
Characteristics: How can Wishpond Help Your Organization? Landing Page Builder by Wishpond
Build Effective Landing Pages
Wishpond makes it easy for users to create landing pages with a brand new and contemporary vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The elements ready for building include multimedia as photos and videos, and text boxes, in addition to elements that website visitors can interact with such as selection icons, buttons which link to social media sites, and forms. Adding and altering the contents of text boxes just need a double click.
Wishpond also comes with a broad number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the user likes to. The included templates also adjust automatically to any size of screen, so users can make certain that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also mobile responsive, and will interact perfectly with mobile devices.
Add Pop-ups and Forms to Your Landing Page Landing Page Builder by Wishpond
Apart from landing page templates, Wishpond also gives users a lot of choices when it comes to the look of forms found in the landing page. Besides the basic text field, users may also include fields for additional purposes such as for:
- Uploading files and documents;
- Drop down menus to make a list of alternatives have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups may also be added to landing pages to be able to encourage interaction while keeping the modern and clean look of the webpage. The pop-ups available can come in the shape of entry pop-ups that show up once a visitor has arrived on the webpage, or even ones that trigger if visitors scroll down the page or invest a set period of time on it.
Pop-ups may also be set to be triggered once visitors click on a submit button to act as a confirm button. For final attempts to get customers, exit pop-ups will also be available. They show up if visitors opt to leave your landing page.
What’s better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, similar to other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily create copies of the landing page and customize them individually. After creating several landing pages, users can then take advantage of the A/B testing feature that comes with Wishpond.
A/B testing means that users can draw and compare data to determine which landing page styles are more effective when it comes to visitor interaction rate and conversion rate, which lets users know how likely visitors are to enter data in the forms. This is essential for landing pages that aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to enter their email addresses and other details. In short, A/B testing allows users know which elements and layouts are better than others when it comes to visitor participation.
Data which can be fetched include stats, which gives a summary on the performance of all marketing campaigns generated via Wishpond. This may also be used to know the likelihood that a link is clicked by visitors of the page.
A/B testing can also let users know how lots of the website visitors interact and input data on the forms included on the landing pages. If the visitors allow tracking, then A/B testing can be used to compare the data between visitors.
Manage Contests and Promos Landing Page Builder by Wishpond
Contests and promos can help your company collect email addresses and have them subscribe to your newsletter to be able to notify them of prospective products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.
Wishpond lets users ease contests on social networking sites such as Facebook. When run on Facebook for example, then people can join contests by providing them an option to subscribe to your newsletter with the email that they supplied to create their own accounts, or any email that they desire.
Wishpond can also encourage visitors to share your content on their social networking sites with the addition of social networking link icons.
To help design promotions and contests, users can opt pick between the software within Wishpond. The applications will enable users to quickly create Essay contests, Vote competitions, Video competitions, Referral competitions, and even Sweepstakes.
Automate Your Online Marketing
Aside from making attractive marketing content, part of what makes an effective campaign is consistency. Following through with updating and engaging with customers long after their subscription is just as important.
As is the standard with other marketing tools, Wishpond makes it easy for users to create email campaigns. Users can begin drip campaigns and even personal mail with ease.
Users can also assign scores to leads and sort them based on how they perform. This way, real-time analytics is possible and consumers can gauge the performance of the campaigns. Users can make emails and other content tailored to suit the demographic and activity of their target market. This contributes to higher conversion rates due to the better targeted, personalized emails.
The Basic plan goes for $45 per month for 1 user and includes free email and live chat, may be used to handle up to 1000 contacts, as well as access to these features:
The Growth plan is $129 per month and can be used by unlimited users to handle as much as 1 million clients. It unlocks the full suit of Wishpond’s attributes and will have an implementation and training program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Landing Page Builder by Wishpond
It’s always good to remember how important the right tool is for your business. Wishpond is a terrific product and will help all levels of users with their internet marketing: from the brand new start-up to big companies. I can say that the cost for each plan is reasonable enough for the features and services that they offer.
In general, Wishpond is a great product. About which strategy is best, only you can answer that. However, a great deciding point is the number of clients and customers that your business can accommodate. The Basic plan is more than sufficient for 1000 clients. Sure, the Pro plan offers more analytics tools and the promotions and contest builder all for an additional $33 per month. However, what you get from it is limited by how many customers your company can cater to.
The things which can be made out of Wishpond look sleek and fit for modern online marketing. The intuitive user interface also reflects this. Users won’t find it tough to make the marketing content that they need with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Landing Page Builder by Wishpond
Q: Does Wishpond offer a free trial?
A: Yes. All 3 of Wishpond’s plans have a 14-day free trial.
Q: Does Wishpond incorporate with other Email Marketing software?
A: Yes, Wishpond can integrate nicely with Email Marketing software. Analytics can also be obtained from the interaction with mails made out of third party email marketing software. The full list of compatible applications is on Wishpond’s web site.
Q: Can Wishpond be used on already existing websites?
A; Yes. The designs made with Wishpond can be integrated into websites made with WordPress as well as websites with private domains owned by the consumer.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond is compatible with Windows, Mac, and Linux.