Lead Generation Wishpond Blog

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It is said that the most significant thing about business is the place. This might have been true in the days before the arrival of the world wide web, but it appears that today, marketing is what decides the success of a business.

Starting a company nowadays is still all about the location, but now it should be about getting your brand to stand out at the most competitive real estate market: the internet. On the internet, attention is a precious resource that everyone is fighting for. This is the reason advertising has shifted its priority towards online marketing. Wishpond is among those products that aims to make online marketing easier and more effective.

Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new software on the rise to establish themselves in their respective categories.

With CEO and Founder Ali Tajeskandar, Wishpond was launched to become an internet marketing solution to take care with all the steps necessary to make a successful campaign. While it has gained recognition for being one of British Columbia’s best, is this the perfect marketing tool for you?

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Features: How can Wishpond Assist Your Business? Lead Generation Wishpond Blog

Build Effective Landing Pages

Wishpond makes it easy for users to make landing pages with a brand new and modern vibe. Programming knowledge is not necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.

The components prepared for building include multimedia as photos and videos, and text boxes, in addition to elements that site visitors can interact with such as selection icons, buttons that link to social media sites, and forms. Adding and changing the contents of text boxes simply need a double click.

Wishpond also comes with a wide number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the consumer likes to. The included templates also adapt automatically to any size of display, so users can make certain that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also mobile responsive, and will interact perfectly with mobile devices.

Those with knowledge on CSS and Javascript programming can use the landing page builder’s advanced CSS and Javascript editor. This provides for more thorough landing page customization. To provide a landing page an even more stylish end, Wishpond makes it effortless to generate a Parallax effect for landing pages. The Parallax effect is that smooth, subtle effect that makes it seem that pictures are shifting, far from what’s possible with GIFs.

Add Pop-ups and Forms into Your Landing Page Lead Generation Wishpond Blog

Aside from landing page templates, Wishpond also gives users plenty of choices when it comes to the appearance of forms found in the landing page. Besides the basic text field, users can also include fields for other purposes like for:

  • Uploading files and documents;
  • Drop down menus to make a list of alternatives have a cleaner look;
  • and checkboxes and radio buttons.

Pop-ups may also be added to landing pages to be able to encourage interaction while maintaining the modern and clean look of the page. The pop-ups available can come in the shape of entry pop-ups that appear after a visitor has arrived on the webpage, or even ones that trigger if visitors scroll down the page or spend a set amount of time on it.

Pop-ups may also be set to be triggered once people click on a submit button to serve as a confirm button. For final attempts to acquire customers, exit pop-ups will also be offered. They appear if visitors decide to leave your landing page.

What’s better is that pop-ups can be added to other pages of the user’s websites.

Adding forms and pop-ups are also drag and drop, like other elements of the landing page.

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Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance

We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily make copies of the landing page and customize them individually. After creating several landing pages, users can then take advantage of the A/B testing quality that accompanies Wishpond.

A/B testing means that consumers can draw and compare data to determine which landing page styles are more successful when it comes to visitor interaction rate and conversion rate, which lets users know how likely visitors are to input data in the types. This is essential for landing pages which aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to input their email addresses and other details. In a nutshell, A/B testing lets users know which elements and layouts are better than others when it comes to visitor participation.

Data that can be fetched include analytics, which gives a summary on the performance of all marketing campaigns generated via Wishpond. This may also be used to understand the likelihood that a link is clicked by visitors of the page.

A/B testing can also let users know how lots of the website visitors interact and input data on the forms included on the landing pages. If the visitors allow tracking, then A/B testing may be used to compare the data between people.

Manage Contests and Promos Lead Generation Wishpond Blog

Contests and promos can help your business collect email addresses and have them subscribe to a newsletter to be able to inform them of prospective products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.

Wishpond lets users ease contests on social media sites such as Facebook. When run on Facebook for example, then people can join contests by providing them an option to subscribe to your newsletter with the email that they provided to create their accounts, or any email that they desire.

Wishpond can also encourage visitors to share your content on their social networking sites with the inclusion of social media link icons.

To help design promotions and contests, users can opt choose between the applications within Wishpond. The applications will enable users to quickly create Essay competitions, Vote contests, Video contests, Referral competitions, and even Sweepstakes.

Automate Your Online Marketing

Aside from making attractive advertising content, part of what makes an effective campaign is consistency. Following through with upgrading and engaging with clients long after their subscription is just as significant.

As is the norm with other marketing tools, Wishpond makes it easy for users to create email campaigns. Users can start drip campaigns and even private mail with ease.

Users can also assign scores to prospects and sort them based on how they perform. This way, real-time analytics is possible and consumers can gauge the performance of the campaigns. Users can make emails and other content tailored to suit the activity and demographic of their target market. This leads to higher conversion rates due to the better targeted, personalized emails.

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Pricing

The Basic program goes for $45 a month for 1 user and includes free email and live chat, may be used to handle up to 1000 contacts, as well as access to these features:

Marketing automation

Website popups

Landing pages

Forms

The Pro program goes for $78 a month and may be used by 5 users to handle 2500 contacts. It has all of the characteristics of this basic plan but offers more customization with CSS and Javascript, A/B testing, promotions and competitions, and direct management.

The Growth plan is $129 per month and can be used by unlimited users to handle up to 1 million clients. It unlocks the complete suit of Wishpond’s attributes and will come with an implementation and coaching program.

Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?

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Final Thoughts: Lead Generation Wishpond Blog

It’s always good to remember how important the right tool is for your business. Wishpond is a great product and will help all levels of users with their internet marketing: from the brand new start-up to big companies. I can say that the cost for each plan is reasonable enough for the features and services that they offer.

In general, Wishpond is a great product. As to which plan is best, only you can answer that. However, a good deciding point is the number of clients and customers that your business can accommodate. The simple plan is more than enough for 1000 customers. Sure, the Guru plan offers more analytics tools and the promotions and contest builder all for an extra $33 per month. But, what you get from it’s limited by how many customers your company can cater to.

The things that can be made with Wishpond look sleek and fit for modern online marketing. The intuitive user interface also reflects this. Users will not find it tough to create the marketing content that they want with Wishpond.

I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!

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FAQ Lead Generation Wishpond Blog

Q: Does Wishpond provide a free trial?

A: Yes. All 3 of Wishpond’s plans have a 14-day free trial.

Q: Does Wishpond integrate with other Email Marketing software?

A: Yes, Wishpond can integrate nicely with Email Marketing software. Analytics can also be obtained from the interaction with emails made with third party email marketing program. The entire list of compatible applications is on Wishpond’s web site.

Q: Can Wishpond be used on already existing sites?

A; Yes. The designs made with Wishpond can be incorporated into websites made with WordPress as well as sites with private domains owned by the consumer.

Q: Is Wishpond compatible with Linux?

A: Yes. Wishpond is compatible with Windows, Mac, and Linux.

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