They say that the most important thing about business is the place. This might have been true in the days before the arrival of the internet, but it seems that today, marketing is what decides the success of a business.
Starting a company today is still all about the location, but now it ought to be about getting your brand to stick out in the most competitive real estate market: the internet. On the world wide web, attention is a valuable resource that everybody is fighting for. This is why marketing has changed its priority towards internet marketing. Wishpond is among the products that aims to make online marketing easier and more effective.
Wishpond is a software firm based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new applications on the rise to set themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to become an internet advertising solution to take care with all the steps needed to make a successful campaign. While it has gained recognition for being one of British Columbia’s best, is this the perfect marketing tool for you?
Characteristics: How can Wishpond Assist Your Organization? Marketo Vs Wishpond Vs Socketlabs
Construct Effective Landing Pages
Wishpond makes it easy for users to make landing pages with a brand new and contemporary vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The components prepared for building include multimedia as photographs and videos, and text boxes, as well as elements that site visitors can interact with such as selection buttons, icons which link to social media websites, and forms. Adding and changing the contents of text boxes just need a double click.
Wishpond also comes with a broad number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the user likes to. The included templates also adjust automatically to any size of display, so users can make certain that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also portable responsive, and will interact flawlessly with mobile devices.
Insert Pop-ups and Forms to Your Landing Page Marketo Vs Wishpond Vs Socketlabs
Aside from landing page templates, Wishpond also gives users a lot of options when it comes to the appearance of forms found in the landing page. Aside from the basic text field, users can also include fields for other purposes such as for:
- Uploading files and documents;
- Drop down menus to make a list of options have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups may also be added to landing pages in order to encourage interaction while keeping the clean and modern appearance of the page. The pop-ups available can come in the shape of entry pop-ups that show up once a visitor has arrived on the webpage, or even ones that trigger if visitors scroll down the page or spend a set amount of time on it.
Pop-ups may also be set to be triggered once visitors click on a submit button to act as a confirm button. For final attempts to acquire customers, exit pop-ups are also offered. They show up if visitors decide to leave your landing page.
What’s better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, like other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily create copies of the landing page and customize them individually. After creating several landing pages, users can then benefit from the A/B testing feature that comes with Wishpond.
A/B testing means that consumers can draw and compare data to see which landing page styles are more effective when it comes to visitor interaction rate and conversion rate, which lets users know how likely visitors are to enter data in the types. This is important for landing pages that aim to get visitors to subscribe to newsletters, seminars, and many more that requires visitors to input their email addresses and other particulars. In short, A/B testing lets users know which elements and layouts are better than others when it comes to customer engagement.
Data that may be fetched include stats, which provides a summary on the performance of all marketing campaigns generated via Wishpond. This may also be used to know the likelihood that a link is clicked by people of the page.
A/B testing may also let users know how lots of the web site visitors interact and enter data on the forms included on the landing pages. If the visitors allow monitoring, then A/B testing may be used to compare the data between visitors.
Manage Contests and Promos Marketo Vs Wishpond Vs Socketlabs
Contests and promos can help your company collect email addresses and have them subscribe to your newsletter to be able to inform them of prospective products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.
Wishpond lets users ease contests on social networking sites like facebook. When run on Facebook for example, then people can join contests by providing them an option to subscribe to your newsletter with the email that they provided to create their own account, or any email that they want.
Wishpond can also encourage visitors to share your content on their social media sites with the inclusion of social networking link icons.
To help design promotions and contests, users can opt pick between the applications within Wishpond. The applications will enable users to quickly create Essay contests, Vote contests, Video contests, Referral competitions, and even Sweepstakes.
Automate Your Internet Marketing
Apart from making attractive advertising content, part of what makes an effective campaign is consistency. Following through with upgrading and engaging with customers long after their subscription is just as significant.
As is the norm with other marketing tools, Wishpond makes it easy for users to create email campaigns. Users can start drip campaigns and even personal mail with ease.
Users can also assign scores to prospects and sort them based on how they perform. In this manner, real-time analytics is possible and users can gauge the performance of their campaigns. Users can make emails and other content tailored to suit the demographic and activity of their target market. This leads to higher conversion rates because of the better targeted, personalized emails.
The Basic program goes for $45 per month for 1 user and includes free email and live chat, may be used to handle up to 1000 contacts, along with access to these features:
The Growth plan is $129 a month and can be used by unlimited users to handle up to 1 million clients. It unlocks the full suit of Wishpond’s attributes and will have an implementation and training program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Marketo Vs Wishpond Vs Socketlabs
It’s always good to remember how important the right tool is for your business. Wishpond is a great product and will help all levels of users using their internet marketing: from the fresh start-up to big businesses. I can say that the price for each plan is reasonable enough for the features and services that they offer.
Overall, Wishpond is a excellent product. About which strategy is best, only you can answer that. However, a good deciding point is that the number of customers and customers that your business can accommodate. The Basic plan is more than enough for 1000 customers. Sure, the Guru plan offers more analytics tools and the promotions and competition builder all for an additional $33 per month. But, what you get from it’s limited by how many customers your company can cater to.
The things that can be made out of Wishpond look sleek and match for modern online marketing. The intuitive user interface also reflects this. Users will not find it tough to make the marketing content that they want with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Marketo Vs Wishpond Vs Socketlabs
Q: Does Wishpond provide a free trial?
A: Yes. All 3 of Wishpond’s plans have a 14-day free trial.
Q: Does Wishpond integrate with other Email Marketing software?
A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained in the interaction with mails made with third party email marketing software. The full list of compatible software is on Wishpond’s website.
Q: Can Wishpond be used on already existing websites?
A; Yes. The designs made out of Wishpond can be integrated into websites made with WordPress and even websites with personal domains owned by the user.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond is compatible with Windows, Mac, and Linux.