They say that the most important thing about business is the place. This could have been true in the days before the arrival of the internet, but it seems that now, marketing is what decides the success of a business.
Starting a business today is still all about the place, but now it ought to be about getting your brand to stick out at the most competitive real estate market: the net. On the internet, attention is a valuable resource that everyone is fighting for. This is why advertising has shifted its priority towards internet marketing. Wishpond is one of those products that aims to make online marketing easier and much more effective.
Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new software on the rise to establish themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to be an online advertising solution to take care with all the actions necessary to make a successful campaign. While it has gained recognition for being among British Columbia’s best, is this the right marketing tool for you?
Characteristics: How can Wishpond Assist Your Business? Rachel Nash Wishpond
Construct Effective Landing Pages
Wishpond makes it easy for users to create landing pages with a fresh and modern vibe. Programming knowledge is not necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The components ready for building include multimedia as photographs and videos, and text boxes, as well as elements that website visitors can interact with such as selection buttons, icons that link to social media sites, and forms. Adding and altering the contents of text boxes simply need a double click.
Wishpond also features a broad number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the user likes to. The included templates also adjust automatically to any size of screen, so users can make certain that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also mobile responsive, and will interact flawlessly with mobile devices.
Insert Pop-ups and Forms into Your Landing Page Rachel Nash Wishpond
Aside from landing page templates, Wishpond also gives users a lot of options when it comes to the appearance of forms found in the landing page. Besides the fundamental text field, users may also include fields for other purposes like for:
- Uploading files and documents;
- Drop down menus to make a list of options have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups can also be added to landing pages to be able to encourage interaction while maintaining the clean and modern appearance of the webpage. The pop-ups available can come in the form of entry pop-ups that show up after a visitor has arrived on the page, or even ones that activate if visitors scroll down the page or spend a set period of time on it.
Pop-ups can also be set to be triggered once people click on a submit button to act as a confirm button. For final attempts to acquire clients, exit pop-ups are also available. They show up if visitors opt to leave your landing page.
What is better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, like other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily make copies of the landing page and customize them individually. After creating several landing pages, users can then benefit from the A/B testing feature that accompanies Wishpond.
A/B testing means that consumers can draw and compare data to determine which landing page styles are more successful when it comes to visitor interaction rate and conversion rate, which lets users know how probable visitors are to input data in the forms. This is important for landing pages which aim to get visitors to subscribe to newsletters, seminars, and many more that requires visitors to input their email addresses and other particulars. In a nutshell, A/B testing allows users know which elements and layouts are better than others when it comes to visitor participation.
Data which can be fetched include stats, which provides an overview on the performance of all marketing campaigns created via Wishpond. This can also be used to understand the likelihood that a link is clicked by visitors of the page.
A/B testing can also let users know how many of the website visitors interact and input data on the forms included on the landing pages. If the visitors allow monitoring, then A/B testing can be used to compare the data between visitors.
Manage Contests and Promos Rachel Nash Wishpond
Contests and promos can help your business collect email addresses and have them subscribe to your newsletter to be able to inform them of prospective products and promos. Wishpond makes this as easy as creating landing pages: only a few clicks, then drag and drop.
Wishpond lets users facilitate contests on social media websites such as Facebook. When run on Facebook for example, then people can join competitions by providing them an option to subscribe to a newsletter with the email that they provided to create their own accounts, or any email that they want.
Wishpond can also encourage people to share your articles on their social media sites with the inclusion of social networking link icons.
To help design promotions and contests, users can opt pick between the applications within Wishpond. The software will enable users to quickly create Essay competitions, Vote competitions, Video competitions, Referral competitions, and even Sweepstakes.
Automate Your Online Marketing
Apart from making attractive advertising content, part of what makes an effective campaign is consistency. Following through with updating and engaging with customers long after their subscription is just as significant.
As is the standard with other marketing tools, Wishpond makes it easy for users to create email campaigns. Users can begin drip campaigns and even private mail with ease.
Users can also assign scores to prospects and sort them based on how they perform. This way, real-time analytics is possible and consumers can gauge the performance of their campaigns. Users can make emails and other content tailored to suit the activity and demographic of their target audience. This leads to higher conversion rates due to the better targeted, personalized emails.
The Basic program goes for $45 a month for 1 user and includes free email and live chat, can be used to manage up to 1000 contacts, as well as access to these features:
The Growth plan is $129 per month and may be used by unlimited users to manage as much as 1 million clients. It unlocks the full suit of Wishpond’s attributes and will have an implementation and training program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Rachel Nash Wishpond
It’s always good to remember how important the right tool is for your business. Wishpond is a terrific product and will help all levels of users with their internet marketing: from the brand new start-up to large companies. I can say that the price for each plan is reasonable enough for the features and services that they offer.
Overall, Wishpond is a excellent product. About which plan is best, only you can answer that. But, a good deciding point is that the number of clients and customers that your company can accommodate. The simple plan is more than sufficient for 1000 clients. Sure, the Pro program offers more analytics tools as well as the promotions and competition builder all for an extra $33 per month. But, what you get from it’s limited by how many clients your company can cater to.
The things which can be made with Wishpond look sleek and fit for modern online marketing. The intuitive user interface also reflects this. Users won’t find it tough to make the marketing content that they want with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Rachel Nash Wishpond
Q: Does Wishpond provide a free trial?
A: Yes. All 3 of Wishpond’s plans have a 14-day free trial.
Q: Does Wishpond incorporate with other Email Marketing software?
A: Yes, Wishpond can integrate nicely with Email Marketing software. Analytics can also be obtained from the interaction with mails made with third party email marketing program. The full list of compatible software is on Wishpond’s web site.
Q: Can Wishpond be used on already existing websites?
A; Yes. The designs made with Wishpond can be incorporated into websites made with WordPress as well as websites with private domains owned by the user.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond is compatible with Windows, Mac, and Linux.