It is said that the most significant thing about business is the location. This could have been true in the days before the advent of the world wide web, but it appears that now, marketing is what decides the success of a business.
Starting a company nowadays is still all about the place, but now it should be about getting your brand to stick out at the most aggressive real estate market: the internet. On the world wide web, attention is a valuable resource that everyone is fighting for. This is the reason marketing has shifted its priority towards internet marketing. Wishpond is one of those products that aims to make online marketing easier and more effective.
Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new software on the rise to establish themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to become an online advertising solution to take care with all the steps necessary to create a successful campaign. While it has gained recognition for being one of British Columbia’s best, is this the right marketing tool for you?
Characteristics: How can Wishpond Assist Your Business? Sap Wishpond
Construct Effective Landing Pages
Wishpond makes it easy for users to make landing pages with a fresh and contemporary vibe. Programming knowledge is not necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The components prepared for building include multimedia as photos and videos, and text boxes, as well as elements that website visitors can interact with such as selection icons, buttons which link to social media websites, and forms. Adding and changing the contents of text boxes simply need a double click.
Wishpond also features a broad number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the user likes to. The included templates also adapt automatically to any size of screen, so users can be sure that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also portable responsive, and will interact flawlessly with mobile devices.
Add Pop-ups and Forms into Your Landing Page Sap Wishpond
Aside from landing page templates, Wishpond also gives users a lot of choices when it comes to the look of forms found in the landing page. Aside from the fundamental text field, users can also include fields for additional purposes like for:
- Uploading files and documents;
- Drop down menus to make a list of alternatives have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups may also be added to landing pages to be able to encourage interaction while keeping the clean and modern look of the webpage. The pop-ups available can come in the form of entry pop-ups that show up once a visitor has arrived on the page, or even ones that trigger if visitors scroll down the page or spend a set period of time on it.
Pop-ups can also be set to be triggered once visitors click on a submit button to act as a confirm button. For final attempts to acquire clients, exit pop-ups will also be available. They show up if visitors decide to leave your landing page.
What’s better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, similar to other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily create copies of their landing page and customize them individually. After creating several landing pages, users can then take advantage of the A/B testing quality that comes with Wishpond.
A/B testing means that users can draw and compare data to see which landing page styles are more successful when it comes to visitor interaction rate and conversion rate, which lets users know how likely visitors are to enter data in the forms. This is important for landing pages which aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to input their email addresses and other particulars. In a nutshell, A/B testing lets users know which components and designs are better than others when it comes to customer engagement.
Data which may be fetched include analytics, which gives a summary on the performance of all marketing campaigns generated via Wishpond. This can also be used to understand the likelihood that a link is clicked by people of the page.
A/B testing may also let users know how many of the web site visitors interact and enter data on the forms included on the landing pages. If the visitors allow tracking, then A/B testing can be used to compare the data between visitors.
Manage Contests and Promos Sap Wishpond
Contests and promos can help your company collect email addresses and have them subscribe to a newsletter in order to notify them of future products and promos. Wishpond makes this as easy as creating landing pages: only a few clicks, then drag and drop.
Wishpond lets users facilitate contests on social networking websites such as Facebook. When run on Facebook for example, then people can join contests by giving them an option to subscribe to a newsletter with the email that they provided to make their account, or any email that they want.
Wishpond can also encourage visitors to share your articles on their social networking sites with the addition of social media link icons.
To help design contests and promotions, users can opt pick between the software within Wishpond. The software will enable users to quickly create Essay contests, Vote competitions, Video competitions, Referral competitions, and even Sweepstakes.
Automate Your Online Marketing
Apart from making attractive advertising content, part of what makes an effective campaign is consistency. Following through with updating and engaging with clients long after their subscription is just as significant.
As is the standard with other marketing tools, Wishpond makes it simple for users to create email campaigns. Users can begin drip campaigns and even private mail effortlessly.
Users can also assign scores to leads and sort them based on how they perform. This way, real-time analytics is possible and users can gauge the performance of their campaigns. Users may make emails and other content tailored to suit the demographic and activity of their target audience. This contributes to higher conversion rates because of the better targeted, personalized emails.
The Basic program goes for $45 a month for 1 user and includes free email and live chat, can be used to handle up to 1000 contacts, as well as access to the following features:
The Growth plan is $129 per month and can be used by unlimited users to manage as much as 1 million clients. It unlocks the full suit of Wishpond’s attributes and will come with an implementation and coaching program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Sap Wishpond
It’s always good to remember how important the right tool is for your business. Wishpond is a great product and will help all levels of users using their internet marketing: from the brand new start-up to big companies. I can say that the cost for each plan is reasonable enough for the features and services that they offer.
In general, Wishpond is a great product. As to which plan is best, only you can answer that. However, a great deciding point is the number of customers and customers that your business can accommodate. The Basic plan is more than enough for 1000 clients. Sure, the Pro program offers more analytics tools and the promotions and contest builder all for an additional $33 per month. But, what you get from it’s limited by how many clients your company can cater to.
The things which can be made with Wishpond look sleek and match for modern online marketing. The intuitive user interface also reflects this. Users will not find it tough to create the marketing content that they want with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Sap Wishpond
Q: Does Wishpond offer a free trial?
A: Yes. All 3 of Wishpond’s plans have a 14-day free trial.
Q: Does Wishpond incorporate with other Email Marketing software?
A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained from the interaction with mails made with third party email marketing software. The full list of compatible applications is on Wishpond’s web site.
Q: Can Wishpond be used on already existing websites?
A; Yes. The designs made with Wishpond can be incorporated into sites made with WordPress and even websites with personal domains owned by the consumer.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond is compatible with Windows, Mac, and Linux.