It is said that the most important thing about business is the place. This might have been true in the days before the advent of the internet, but it appears that now, marketing is what decides the success of a company.
Starting a business nowadays is still all about the place, but now it should be about getting your brand to stand out at the most competitive real estate market: the internet. On the world wide web, attention is a precious resource that everyone is fighting for. This is the reason advertising has changed its priority towards internet marketing. Wishpond is one of those products that aims to make online marketing easier and more effective.
Wishpond is a software firm based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new software on the rise to establish themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to become an online advertising solution to take care with all the steps needed to make a successful campaign. While it has gained recognition for being among British Columbia’s best, is this the perfect marketing tool for you?
Features: How can Wishpond Help Your Organization? Sara Mckenzie Wishpond
Construct Effective Landing Pages
Wishpond makes it easy for users to make landing pages with a brand new and contemporary vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The components ready for building include multimedia as photographs and videos, and text boxes, in addition to elements that site visitors can interact with such as selection buttons, icons that link to social media websites, and forms. Adding and changing the contents of text boxes simply need a double click.
Wishpond also features a broad number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the consumer likes to. The included templates also adjust automatically to any size of display, so users can be sure that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also portable responsive, and will interact perfectly with mobile devices.
Add Pop-ups and Forms into Your Landing Page Sara Mckenzie Wishpond
Apart from landing page templates, Wishpond also gives users plenty of choices when it comes to the look of forms found in the landing page. Aside from the fundamental text field, users can also include fields for additional purposes such as for:
- Uploading files and documents;
- Drop down menus to make a list of options have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups may also be added to landing pages in order to encourage interaction while keeping the clean and modern look of the page. The pop-ups available can come in the form of entry pop-ups that show up once a visitor has arrived on the webpage, or even ones that activate if visitors scroll down the page or spend a set period of time on it.
Pop-ups can also be set to be triggered once people click on a submit button to act as a confirm button. For final attempts to acquire customers, exit pop-ups are also offered. They appear if visitors opt to leave your landing page.
What is better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, similar to other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily create copies of the landing page and customize them individually. After creating several landing pages, users may then benefit from the A/B testing feature that accompanies Wishpond.
A/B testing means that consumers can fetch and compare data to see which landing page styles are more successful when it comes to visitor interaction rate and conversion rate, which lets users know how likely visitors are to enter data in the forms. This is important for landing pages which aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to input their email addresses and other details. In a nutshell, A/B testing allows users know which components and layouts are better than others when it comes to customer participation.
Data that may be fetched include stats, which provides an overview on the performance of all marketing campaigns created via Wishpond. This may also be used to know the likelihood that a link is clicked by people of the page.
A/B testing may also let users know how lots of the website visitors interact and input data on the forms included on the landing pages. If the visitors allow monitoring, then A/B testing can be used to compare the data between people.
Manage Contests and Promos Sara Mckenzie Wishpond
Contests and promos can help your company collect email addresses and have them subscribe to your newsletter to be able to inform them of future products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.
Wishpond lets users ease contests on social media websites such as Facebook. When run on Facebook for example, then people can join competitions by giving them an option to subscribe to a newsletter with the email that they provided to create their own accounts, or any email that they desire.
Wishpond can also encourage people to share your content on their social networking sites with the inclusion of social media link icons.
To help design promotions and contests, users can opt pick between the software within Wishpond. The software will enable users to quickly create Essay competitions, Vote contests, Video contests, Referral competitions, and even Sweepstakes.
Automate Your Online Marketing
Apart from making attractive marketing content, part of what makes an effective campaign is consistency. Following through with updating and engaging with clients long after their subscription is just as significant.
As is the standard with other marketing tools, Wishpond makes it simple for users to make email campaigns. Users can begin drip campaigns and even private mail effortlessly.
Users can also assign scores to leads and sort them based on how they perform. In this manner, real-time analytics is possible and users can gauge the performance of the campaigns. Users can make emails and other content tailored to suit the activity and demographic of their target market. This contributes to higher conversion rates because of the better targeted, personalized emails.
The Basic program goes for $45 a month for 1 user and includes free email and live chat, can be used to handle up to 1000 contacts, along with access to these features:
The Growth plan is $129 a month and can be used by unlimited users to manage up to 1 million clients. It unlocks the full suit of Wishpond’s attributes and will come with an implementation and coaching program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Sara Mckenzie Wishpond
It’s always good to remember how important the right tool is for your business. Wishpond is a great product and will help all levels of users with their internet marketing: from the fresh start-up to large businesses. I can say that the cost for every plan is reasonable enough for the features and services that they offer.
In general, Wishpond is a great product. About which strategy is best, only you can answer that. However, a great deciding point is the number of clients and customers that your company can accommodate. The Basic plan is more than sufficient for 1000 clients. Sure, the Guru program offers more analytics tools as well as the promotions and competition builder all for an extra $33 per month. However, what you get from it’s limited by how many customers your company can cater to.
The things which can be made out of Wishpond look sleek and match for modern online marketing. The intuitive user interface also reflects this. Users will not find it hard to create the marketing content that they want with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Sara Mckenzie Wishpond
Q: Does Wishpond offer a free trial?
A: Yes. All 3 of Wishpond’s programs have a 14-day free trial.
Q: Does Wishpond integrate with other Email Marketing software?
A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained in the interaction with emails made out of third party email marketing program. The entire list of compatible applications is on Wishpond’s web site.
Q: Can Wishpond be used on already existing websites?
A; Yes. The designs made out of Wishpond can be incorporated into websites made with WordPress as well as sites with private domains owned by the user.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond Works with Windows, Mac, and Linux.