It is said that the most significant thing about business is the location. This could have been true in the days before the advent of the world wide web, but it appears that today, marketing is what decides the success of a business.
Starting a business today is still all about the location, but now it ought to be about getting your brand to stand out in the most aggressive real estate market: the internet. On the world wide web, attention is a valuable resource that everyone is fighting for. This is why advertising has changed its priority towards online marketing. Wishpond is among those products that aims to make online marketing easier and much more effective.
Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new software on the rise to set themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to be an internet advertising solution to take care with all the steps needed to make a successful campaign. While it has gained recognition for being one of British Columbia’s best, is this the right marketing tool for you?
Features: How can Wishpond Assist Your Organization? What is Wishpond?
Build Effective Landing Pages
Wishpond makes it easy for users to create landing pages with a fresh and modern vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The components ready for building include multimedia as photos and videos, and text boxes, in addition to elements that site visitors can interact with such as selection icons, buttons which link to social media websites, and forms. Adding and changing the contents of text boxes simply need a double click.
Wishpond also features a wide number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the user likes to. The included templates also adjust automatically to any size of display, so users can be sure that the quality of the landing pages are consistent regardless of device used. All landing pages created with this tool are also mobile responsive, and will interact perfectly with mobile devices.
Add Pop-ups and Forms into Your Landing Page What is Wishpond?
Aside from landing page templates, Wishpond also gives users a lot of choices when it comes to the appearance of forms found in the landing page. Aside from the fundamental text field, users may also include fields for additional purposes such as for:
- Uploading files and documents;
- Drop down menus to make a list of alternatives have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups may also be added to landing pages in order to encourage interaction while keeping the modern and clean appearance of the webpage. The pop-ups available can come in the form of entry pop-ups that show up after a visitor has arrived on the webpage, or even ones that trigger if visitors scroll down the page or spend a fixed amount of time on it.
Pop-ups can also be set to be triggered once people click on a submit button to act as a confirm button. For final attempts to acquire customers, exit pop-ups will also be available. They appear if visitors opt to leave your landing page.
What’s better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, like other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily create copies of their landing page and customize them individually. After creating several landing pages, users can then benefit from the A/B testing quality that comes with Wishpond.
A/B testing means that users can fetch and compare data to determine which landing page styles are more successful when it comes to visitor interaction rate and conversion rate, which lets users know how likely visitors are to input data in the types. This is important for landing pages which aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to input their email addresses and other details. In short, A/B testing lets users know which elements and layouts are better than others when it comes to visitor engagement.
Data that may be fetched include analytics, which gives an overview on the performance of all marketing campaigns created via Wishpond. This may also be used to know the likelihood that a link is clicked by visitors of the page.
A/B testing may also let users know how many of the web site visitors interact and enter data on the forms included on the landing pages. If the visitors allow monitoring, then A/B testing may be used to compare the data between people.
Manage Contests and Promos What is Wishpond?
Contests and promos can help your business collect email addresses and have them subscribe to your newsletter to be able to inform them of prospective products and promos. Wishpond makes this as easy as creating landing pages: only a few clicks, then drag and drop.
Wishpond lets users ease contests on social networking sites such as Facebook. When run on Facebook for example, then people can join contests by providing them an option to subscribe to your newsletter with the email that they provided to create their accounts, or any email that they want.
Wishpond can also encourage visitors to share your articles on their social media sites with the inclusion of social networking link icons.
To help design contests and promotions, users can opt pick between the applications within Wishpond. The applications will enable users to quickly create Essay contests, Vote competitions, Video competitions, Referral competitions, and even Sweepstakes.
Automate Your Internet Marketing
Aside from making attractive advertising content, part of what makes a successful campaign is consistency. Following through with updating and engaging with customers long after their subscription is just as important.
As is the norm with other marketing tools, Wishpond makes it simple for users to make email campaigns. Users can begin drip campaigns and even private mail effortlessly.
Users can also assign scores to prospects and sort them based on how they perform. In this manner, real-time analytics is possible and consumers can gauge the performance of the campaigns. Users can make emails and other content tailored to suit the activity and demographic of their target market. This contributes to higher conversion rates due to the better targeted, personalized emails.
The Basic plan goes for $45 per month for 1 user and includes free email and live chat, can be used to manage up to 1000 contacts, as well as access to these features:
The Growth plan is $129 per month and may be used by unlimited users to manage up to 1 million clients. It unlocks the full suit of Wishpond’s attributes and will come with an implementation and coaching program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: What is Wishpond?
It’s always good to remember how important the right tool is for your business. Wishpond is a great product and will help all levels of users using their online marketing: from the brand new start-up to large businesses. I can say that the cost for every plan is reasonable enough for the features and services that they offer.
In general, Wishpond is a excellent product. About which plan is best, only you can answer that. However, a great deciding point is that the number of clients and customers that your business can accommodate. The Basic plan is more than enough for 1000 customers. Sure, the Guru program offers more analytics tools as well as the promotions and competition builder all for an additional $33 per month. But, what you get from it is limited by how many customers your business can cater to.
The things that can be made out of Wishpond look sleek and match for modern online marketing. The intuitive user interface also reflects this. Users will not find it tough to make the marketing content that they need with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ What is Wishpond?
Q: Does Wishpond provide a free trial?
A: Yes. All 3 of Wishpond’s plans have a 14-day free trial.
Q: Does Wishpond integrate with other Email Marketing software?
A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained in the interaction with mails made out of third party email marketing program. The entire list of compatible applications is on Wishpond’s web site.
Q: Could Wishpond be used on already existing sites?
A; Yes. The designs made with Wishpond can be integrated into sites made with WordPress as well as sites with personal domains owned by the consumer.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond Works with Windows, Mac, and Linux.