It is said that the most significant thing about business is the location. This might have been true in the days before the arrival of the internet, but it seems that today, marketing is what decides the success of a company.
Starting a business nowadays is still all about the location, but now it ought to be about getting your brand to stick out in the most aggressive real estate market: the internet. On the world wide web, attention is a valuable resource that everybody is fighting for. This is the reason advertising has shifted its priority towards online marketing. Wishpond is among the products that aims to make online marketing easier and much more effective.
Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new applications on the rise to set themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to become an internet advertising solution to take care with all the actions necessary to make a successful campaign. While it has gained recognition for being among British Columbia’s best, is this the perfect marketing tool for you?
Characteristics: How can Wishpond Help Your Organization? Who Has Used Wishpond
Build Effective Landing Pages
Wishpond makes it easy for users to make landing pages with a brand new and modern vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The elements ready for building include multimedia as photographs and videos, and text boxes, as well as elements that site visitors can interact with such as selection icons, buttons which link to social media websites, and forms. Adding and altering the contents of text boxes just need a double click.
Wishpond also comes with a wide number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the consumer likes to. The included templates also adjust automatically to any size of display, so users can make certain that the quality of the landing pages are consistent regardless of device used. All landing pages created with this tool are also portable responsive, and will interact perfectly with mobile devices.
Add Pop-ups and Forms to Your Landing Page Who Has Used Wishpond
Aside from landing page templates, Wishpond also gives users plenty of choices when it comes to the appearance of forms found in the landing page. Besides the fundamental text field, users may also include fields for additional purposes like for:
- Uploading files and documents;
- Drop down menus to make a list of options have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups can also be added to landing pages to be able to encourage interaction while maintaining the clean and modern appearance of the page. The pop-ups available can come in the form of entry pop-ups that show up once a visitor has arrived on the page, or even ones that activate if visitors scroll down the page or spend a fixed amount of time on it.
Pop-ups can also be set to be triggered once visitors click on a submit button to serve as a confirm button. For final attempts to acquire clients, exit pop-ups will also be offered. They show up if visitors opt to leave your landing page.
What’s better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, similar to other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily create copies of their landing page and customize them individually. After creating several landing pages, users may then benefit from the A/B testing quality that accompanies Wishpond.
A/B testing means that consumers can fetch and compare data to determine which landing page styles are more effective when it comes to visitor interaction rate and conversion rate, which lets users know how probable visitors are to input data in the forms. This is essential for landing pages that aim to get visitors to subscribe to newsletters, seminars, and many more that requires visitors to input their email addresses and other particulars. In short, A/B testing lets users know which elements and designs are better than others when it comes to customer participation.
Data that can be fetched include stats, which provides a summary on the performance of all marketing campaigns created via Wishpond. This can also be used to understand the likelihood that a link is clicked by people of the page.
A/B testing can also let users know how lots of the web site visitors interact and input data on the forms included on the landing pages. If the visitors allow tracking, then A/B testing can be used to compare the data between people.
Manage Contests and Promos Who Has Used Wishpond
Contests and promos can help your company collect email addresses and have them subscribe to a newsletter in order to notify them of prospective products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.
Wishpond lets users facilitate contests on social networking sites such as Facebook. When run on Facebook for example, then people can join competitions by giving them an option to subscribe to your newsletter with the email that they provided to create their accounts, or any email that they want.
Wishpond can also encourage people to share your content on their social networking sites with the inclusion of social media link icons.
To help design contests and promotions, users can opt choose between the applications within Wishpond. The software will enable users to quickly create Essay competitions, Vote competitions, Video contests, Referral competitions, and even Sweepstakes.
Automate Your Online Marketing
Aside from making attractive advertising content, part of what makes a successful campaign is consistency. Following through with upgrading and engaging with customers long after their subscription is just as important.
As is the norm with other marketing tools, Wishpond makes it simple for users to make email campaigns. Users can start drip campaigns and even private mail effortlessly.
Users can also assign scores to leads and sort them based on how they perform. This way, real-time analytics is possible and consumers can gauge the performance of their campaigns. Users may make emails and other content tailored to suit the activity and demographic of their target audience. This contributes to higher conversion rates due to the better targeted, personalized emails.
The Basic program goes for $45 per month for 1 user and includes free email and live chat, may be used to manage up to 1000 contacts, along with access to these features:
The Growth plan is $129 per month and may be used by unlimited users to manage up to 1 million clients. It unlocks the full suit of Wishpond’s attributes and will have an implementation and training program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Who Has Used Wishpond
It’s always good to remember how important the right tool is for your business. Wishpond is a great product and will help all levels of users with their online marketing: from the fresh start-up to large businesses. I can say that the cost for each plan is reasonable enough for the features and services that they offer.
In general, Wishpond is a excellent product. As to which strategy is best, only you can answer that. But, a great deciding point is the number of clients and customers that your company can accommodate. The simple plan is more than enough for 1000 clients. Sure, the Pro plan offers more analytics tools and the promotions and competition builder all for an extra $33 per month. But, what you get from it is limited by how many clients your company can cater to.
The things which can be made with Wishpond look sleek and fit for modern online marketing. The intuitive user interface also reflects this. Users won’t find it tough to create the marketing content that they need with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Who Has Used Wishpond
Q: Does Wishpond provide a free trial?
A: Yes. All 3 of Wishpond’s plans have a 14-day free trial.
Q: Does Wishpond integrate with other Email Marketing software?
A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained from the interaction with mails made out of third party email marketing software. The full list of compatible applications is on Wishpond’s web site.
Q: Can Wishpond be used on already existing sites?
A; Yes. The designs made out of Wishpond can be integrated into sites made with WordPress and even websites with personal domains owned by the user.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond is compatible with Windows, Mac, and Linux.