It is said that the most significant thing about business is the location. This could have been true in the days before the advent of the internet, but it seems that now, marketing is what decides the success of a business.
Starting a business nowadays is still all about the location, but now it should be about getting your brand to stand out at the most competitive real estate market: the net. On the internet, attention is a precious resource that everyone is fighting for. This is the reason advertising has shifted its priority towards online marketing. Wishpond is one of the products that aims to make online marketing easier and more effective.
Wishpond is a software firm based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new software on the rise to set themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to be an internet advertising solution to take care with all the steps necessary to make a successful campaign. While it has gained recognition for being one of British Columbia’s best, is this the perfect marketing tool for you?
Characteristics: How can Wishpond Help Your Business? Why Wishpond?
Construct Effective Landing Pages
Wishpond makes it easy for users to make landing pages with a fresh and modern vibe. Programming knowledge is not necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The components ready for building include multimedia as photos and videos, and text boxes, as well as elements that website visitors can interact with such as selection icons, buttons which link to social media websites, and forms. Adding and altering the contents of text boxes just need a double click.
Wishpond also features a wide number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the consumer likes to. The included templates also adjust automatically to any size of screen, so users can make certain that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also mobile responsive, and will interact flawlessly with mobile devices.
Add Pop-ups and Forms into Your Landing Page Why Wishpond?
Apart from landing page templates, Wishpond also gives users plenty of choices when it comes to the appearance of forms found in the landing page. Aside from the basic text field, users may also include fields for other purposes such as for:
- Uploading files and documents;
- Drop down menus to make a list of options have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups may also be added to landing pages to be able to encourage interaction while maintaining the modern and clean look of the webpage. The pop-ups available can come in the form of entry pop-ups that appear after a visitor has arrived on the page, or even ones that trigger if visitors scroll down the page or invest a fixed period of time on it.
Pop-ups can also be set to be triggered once people click on a submit button to serve as a confirm button. For final attempts to get clients, exit pop-ups will also be available. They appear if visitors decide to leave your landing page.
What is better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, like other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily create copies of their landing page and customize them individually. After creating several landing pages, users may then benefit from the A/B testing quality that comes with Wishpond.
A/B testing means that users can fetch and compare data to determine which landing page styles are more successful when it comes to visitor interaction rate and conversion rate, which lets users know how likely visitors are to input data in the types. This is important for landing pages that aim to get visitors to subscribe to newsletters, seminars, and many more that requires visitors to input their email addresses and other details. In a nutshell, A/B testing allows users know which elements and designs are better than others when it comes to customer participation.
Data that may be fetched include analytics, which gives a summary on the performance of all marketing campaigns generated via Wishpond. This can also be used to understand the likelihood that a link is clicked by people of the page.
A/B testing can also let users know how lots of the website visitors interact and input data on the forms included on the landing pages. If the visitors allow monitoring, then A/B testing may be used to compare the data between visitors.
Manage Contests and Promos Why Wishpond?
Contests and promos can help your business collect email addresses and have them subscribe to a newsletter in order to inform them of future products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.
Wishpond lets users facilitate contests on social media websites like facebook. When run on Facebook for example, then people can join competitions by giving them an option to subscribe to a newsletter with the email that they supplied to make their accounts, or any email that they desire.
Wishpond can also encourage people to share your articles on their social media sites with the inclusion of social networking link icons.
To help design promotions and contests, users can opt choose between the applications within Wishpond. The software will enable users to quickly create Essay contests, Vote contests, Video contests, Referral competitions, and even Sweepstakes.
Automate Your Internet Marketing
Aside from making attractive marketing content, part of what makes a successful campaign is consistency. Following through with updating and engaging with clients long after their subscription is just as important.
As is the standard with other marketing tools, Wishpond makes it easy for users to make email campaigns. Users can begin drip campaigns and even private mail with ease.
Users can also assign scores to leads and sort them based on how they perform. In this manner, real-time analytics is possible and consumers can gauge the performance of their campaigns. Users may make emails and other content tailored to suit the demographic and activity of their target market. This leads to higher conversion rates due to the better targeted, personalized emails.
The Basic program goes for $45 a month for 1 user and includes free email and live chat, may be used to handle up to 1000 contacts, along with access to these features:
The Growth plan is $129 per month and may be used by unlimited users to handle up to 1 million clients. It unlocks the complete suit of Wishpond’s features and will have an implementation and coaching program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Why Wishpond?
It’s always good to remember how important the right tool is for your business. Wishpond is a terrific product and will help all levels of users with their internet marketing: from the brand new start-up to large businesses. I can say that the cost for each plan is reasonable enough for the features and services that they offer.
In general, Wishpond is a great product. About which strategy is best, only you can answer that. But, a good deciding point is that the number of clients and customers that your business can accommodate. The Basic plan is more than sufficient for 1000 clients. Sure, the Guru program offers more analytics tools as well as the promotions and contest builder all for an additional $33 per month. However, what you get from it’s limited by how many customers your business can cater to.
The things that can be made out of Wishpond look sleek and fit for modern online marketing. The intuitive user interface also reflects this. Users won’t find it tough to create the marketing content that they need with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Why Wishpond?
Q: Does Wishpond offer a free trial?
A: Yes. All 3 of Wishpond’s programs have a 14-day free trial.
Q: Does Wishpond incorporate with other Email Marketing software?
A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained in the interaction with emails made out of third party email marketing software. The entire list of compatible software is on Wishpond’s web site.
Q: Could Wishpond be used on already existing websites?
A; Yes. The designs made with Wishpond can be incorporated into sites made with WordPress and even sites with personal domains owned by the user.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond is compatible with Windows, Mac, and Linux.