It is said that the most significant thing about business is the location. This could have been true in the days before the advent of the internet, but it appears that today, marketing is what determines the success of a company.
Starting a business today is still all about the location, but now it should be about getting your brand to stand out at the most aggressive real estate market: the net. On the world wide web, attention is a valuable resource that everybody is fighting for. This is why marketing has shifted its priority towards internet marketing. Wishpond is one of the products that aims to make online marketing easier and more effective.
Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new software on the rise to set themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to become an internet advertising solution to take care with all the actions needed to create a successful campaign. While it has gained recognition for being one of British Columbia’s best, is this the perfect marketing tool for you?
Characteristics: How can Wishpond Assist Your Organization? Win Cat Food Wishpond
Construct Effective Landing Pages
Wishpond makes it easy for users to make landing pages with a fresh and contemporary vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The components ready for building include multimedia as photos and videos, and text boxes, in addition to elements that website visitors can interact with such as selection icons, buttons that link to social media websites, and forms. Adding and changing the contents of text boxes simply need a double click.
Wishpond also features a broad number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the consumer likes to. The included templates also adjust automatically to any size of screen, so users can be sure that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also mobile responsive, and will interact perfectly with mobile devices.
Add Pop-ups and Forms to Your Landing Page Win Cat Food Wishpond
Apart from landing page templates, Wishpond also gives users a lot of choices when it comes to the appearance of forms found in the landing page. Aside from the fundamental text field, users may also include fields for other purposes such as for:
- Uploading files and documents;
- Drop down menus to make a list of alternatives have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups may also be added to landing pages to be able to encourage interaction while maintaining the modern and clean appearance of the page. The pop-ups available can come in the shape of entry pop-ups that appear once a visitor has arrived on the webpage, or even ones that trigger if visitors scroll down the page or spend a fixed period of time on it.
Pop-ups may also be set to be triggered once people click on a submit button to act as a confirm button. For final attempts to acquire clients, exit pop-ups will also be offered. They appear if visitors opt to leave your landing page.
What is better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, like other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily create copies of their landing page and customize them individually. After creating several landing pages, users may then take advantage of the A/B testing feature that accompanies Wishpond.
A/B testing means that consumers can fetch and compare data to see which landing page styles are more successful when it comes to visitor interaction rate and conversion rate, which lets users know how probable visitors are to enter data in the types. This is important for landing pages that aim to get visitors to subscribe to newsletters, seminars, and many more that requires visitors to enter their email addresses and other details. In a nutshell, A/B testing lets users know which components and layouts are better than others when it comes to customer engagement.
Data which can be fetched include analytics, which provides an overview on the performance of all marketing campaigns created via Wishpond. This may also be used to know the likelihood that a link is clicked by people of the page.
A/B testing may also let users know how many of the website visitors interact and input data on the forms included on the landing pages. If the visitors allow monitoring, then A/B testing can be used to compare the data between visitors.
Manage Contests and Promos Win Cat Food Wishpond
Contests and promos can help your business collect email addresses and have them subscribe to your newsletter in order to inform them of prospective products and promos. Wishpond makes this as easy as creating landing pages: only a few clicks, then drag and drop.
Wishpond lets users facilitate contests on social networking websites such as Facebook. When run on Facebook for example, then people can join contests by giving them an option to subscribe to a newsletter with the email that they supplied to make their own account, or any email that they want.
Wishpond can also encourage people to share your articles on their social media sites with the inclusion of social networking link icons.
To help design promotions and contests, users can opt pick between the software within Wishpond. The software will enable users to quickly create Essay contests, Vote contests, Video competitions, Referral competitions, and even Sweepstakes.
Automate Your Internet Marketing
Aside from making attractive advertising content, part of what makes an effective campaign is consistency. Following through with updating and engaging with clients long after their subscription is just as significant.
As is the norm with other marketing tools, Wishpond makes it easy for users to make email campaigns. Users can start drip campaigns and even private mail with ease.
Users can also assign scores to leads and sort them based on how they perform. This way, real-time analytics is possible and users can gauge the performance of the campaigns. Users may make emails and other content tailored to suit the activity and demographic of their target market. This contributes to higher conversion rates due to the better targeted, personalized emails.
The Basic program goes for $45 a month for 1 user and includes free email and live chat, can be used to manage up to 1000 contacts, as well as access to these features:
The Growth plan is $129 a month and can be used by unlimited users to manage as much as 1 million clients. It unlocks the full suit of Wishpond’s features and will come with an implementation and coaching program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Win Cat Food Wishpond
It’s always good to remember how important the right tool is for your business. Wishpond is a great product and will help all levels of users using their internet marketing: from the brand new start-up to large companies. I can say that the cost for each plan is reasonable enough for the features and services that they offer.
In general, Wishpond is a great product. As to which plan is best, only you can answer that. But, a great deciding point is that the number of clients and customers that your business can accommodate. The simple plan is more than sufficient for 1000 clients. Sure, the Guru plan offers more analytics tools as well as the promotions and competition builder all for an extra $33 per month. But, what you get from it is limited by how many customers your company can cater to.
The things that can be made with Wishpond look sleek and match for modern online marketing. The intuitive user interface also reflects this. Users will not find it hard to make the marketing content that they need with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Win Cat Food Wishpond
Q: Does Wishpond offer a free trial?
A: Yes. All 3 of Wishpond’s programs have a 14-day free trial.
Q: Does Wishpond incorporate with other Email Marketing software?
A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained in the interaction with mails made with third party email marketing software. The full list of compatible software is on Wishpond’s website.
Q: Can Wishpond be used on already existing sites?
A; Yes. The designs made with Wishpond can be integrated into sites made with WordPress and even sites with private domains owned by the user.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond Works with Windows, Mac, and Linux.