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It is said that the most significant thing about business is the place. This might have been true in the days before the advent of the world wide web, but it appears that now, marketing is what determines the success of a business.

Starting a business today is still all about the place, but now it should be about getting your brand to stick out in the most competitive real estate market: the net. On the world wide web, attention is a precious resource that everyone is fighting for. This is the reason advertising has shifted its priority towards online marketing. Wishpond is one of those products that aims to make online marketing easier and more effective.

Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new applications on the rise to set themselves in their respective categories.

With CEO and Founder Ali Tajeskandar, Wishpond was launched to be an internet advertising solution to take care with all the actions necessary to make a successful campaign. While it has gained recognition for being among British Columbia’s best, is this the perfect marketing tool for you?

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Features: How can Wishpond Help Your Business? Wishpond Blog Instagram

Build Effective Landing Pages

Wishpond makes it easy for users to make landing pages with a fresh and modern vibe. Programming knowledge is not necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.

The components prepared for building include multimedia as photographs and videos, and text boxes, as well as elements that website visitors can interact with such as selection icons, buttons that link to social media sites, and forms. Adding and changing the contents of text boxes just need a double click.

Wishpond also features a broad number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the user likes to. The included templates also adjust automatically to any size of display, so users can make certain that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also portable responsive, and will interact flawlessly with mobile devices.

People who have knowledge on CSS and Javascript programming can use the landing page builder’s advanced CSS and Javascript editor. This provides for more thorough landing page customization. To give a landing page a much more stylish finish, Wishpond makes it easy to make a Parallax effect for landing pages. The Parallax effect is that smooth, subtle effect that makes it seem that images are moving, far from what’s possible with GIFs.

Insert Pop-ups and Forms into Your Landing Page Wishpond Blog Instagram

Apart from landing page templates, Wishpond also gives users a lot of options when it comes to the look of forms found in the landing page. Aside from the basic text field, users can also include fields for additional purposes like for:

  • Uploading files and documents;
  • Drop down menus to make a list of alternatives have a cleaner look;
  • and checkboxes and radio buttons.

Pop-ups may also be added to landing pages to be able to encourage interaction while maintaining the modern and clean appearance of the page. The pop-ups available can come in the shape of entry pop-ups that show up after a visitor has arrived on the page, or even ones that activate if visitors scroll down the page or invest a fixed period of time on it.

Pop-ups can also be set to be triggered once people click on a submit button to serve as a confirm button. For final attempts to acquire clients, exit pop-ups will also be available. They show up if visitors opt to leave your landing page.

What’s better is that pop-ups can be added to other pages of the user’s websites.

Adding forms and pop-ups are also drag and drop, similar to other elements of the landing page.

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Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance

We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily make copies of the landing page and customize them individually. After creating several landing pages, users can then take advantage of the A/B testing quality that accompanies Wishpond.

A/B testing means that consumers can draw and compare data to see which landing page styles are more effective when it comes to visitor interaction rate and conversion rate, which lets users know how likely visitors are to input data in the types. This is important for landing pages that aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to enter their email addresses and other particulars. In a nutshell, A/B testing lets users know which components and layouts are better than others when it comes to customer engagement.

Data that can be fetched include analytics, which gives an overview on the performance of all marketing campaigns created via Wishpond. This can also be used to know the likelihood that a link is clicked by visitors of the page.

A/B testing can also let users know how lots of the web site visitors interact and input data on the forms included on the landing pages. If the visitors allow tracking, then A/B testing may be used to compare the data between visitors.

Manage Contests and Promos Wishpond Blog Instagram

Contests and promos can help your company collect email addresses and have them subscribe to your newsletter to be able to notify them of future products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.

Wishpond lets users facilitate contests on social media websites such as Facebook. When run on Facebook for example, then people can join competitions by giving them an option to subscribe to a newsletter with the email that they supplied to create their own accounts, or any email that they want.

Wishpond can also encourage visitors to share your articles on their social media sites with the addition of social networking link icons.

To help design promotions and contests, users can opt pick between the applications within Wishpond. The applications will enable users to quickly create Essay competitions, Vote contests, Video contests, Referral competitions, and even Sweepstakes.

Automate Your Online Marketing

Apart from making attractive marketing content, part of what makes an effective campaign is consistency. Following through with updating and engaging with clients long after their subscription is just as significant.

As is the norm with other marketing tools, Wishpond makes it simple for users to create email campaigns. Users can start drip campaigns and even private mail effortlessly.

Users can also assign scores to leads and sort them based on how they perform. This way, real-time analytics is possible and consumers can gauge the performance of their campaigns. Users may make emails and other content tailored to suit the demographic and activity of their target audience. This contributes to higher conversion rates due to the better targeted, personalized emails.

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Pricing

The Basic program goes for $45 a month for 1 user and includes free email and live chat, may be used to handle up to 1000 contacts, along with access to the following features:

Marketing automation

Website popups

Landing pages

Forms

The Pro plan goes for $78 a month and may be used by 5 users to manage 2500 contacts. It has all the characteristics of the basic plan but provides more customization with CSS and Javascript, A/B testing, promotions and competitions, and direct management.

The Growth plan is $129 a month and can be used by unlimited users to handle up to 1 million clients. It unlocks the complete suit of Wishpond’s attributes and will come with an implementation and coaching program.

Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?

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Final Thoughts: Wishpond Blog Instagram

It’s always good to remember how important the right tool is for your business. Wishpond is a great product and will help all levels of users with their online marketing: from the brand new start-up to big businesses. I can say that the price for each plan is reasonable enough for the features and services that they offer.

In general, Wishpond is a excellent product. About which strategy is best, only you can answer that. But, a good deciding point is that the number of clients and customers that your company can accommodate. The Basic plan is more than sufficient for 1000 customers. Sure, the Guru plan offers more analytics tools and the promotions and contest builder all for an additional $33 per month. However, what you get from it is limited by how many clients your company can cater to.

The things that can be made with Wishpond look sleek and match for modern online marketing. The intuitive user interface also reflects this. Users won’t find it hard to make the marketing content that they want with Wishpond.

I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!

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FAQ Wishpond Blog Instagram

Q: Does Wishpond offer a free trial?

A: Yes. All 3 of Wishpond’s plans have a 14-day free trial.

Q: Does Wishpond incorporate with other Email Marketing software?

A: Yes, Wishpond can integrate nicely with Email Marketing software. Analytics can also be obtained from the interaction with mails made out of third party email marketing software. The entire list of compatible software is on Wishpond’s website.

Q: Can Wishpond be used on already existing websites?

A; Yes. The designs made with Wishpond can be integrated into sites made with WordPress as well as websites with private domains owned by the user.

Q: Is Wishpond compatible with Linux?

A: Yes. Wishpond is compatible with Windows, Mac, and Linux.

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