They say that the most significant thing about business is the location. This could have been true in the days before the advent of the internet, but it appears that today, marketing is what decides the success of a business.
Starting a business nowadays is still all about the location, but now it ought to be about getting your brand to stick out at the most competitive real estate market: the internet. On the internet, attention is a precious resource that everybody is fighting for. This is the reason marketing has changed its priority towards internet marketing. Wishpond is one of the products that aims to make online marketing easier and much more effective.
Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new applications on the rise to establish themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to become an online advertising solution to take care with all the steps necessary to create a successful campaign. While it has gained recognition for being among British Columbia’s best, is this the right marketing tool for you?
Features: How can Wishpond Help Your Business? Wishpond Competitors
Build Effective Landing Pages
Wishpond makes it easy for users to make landing pages with a fresh and modern vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The components ready for building include multimedia as photographs and videos, and text boxes, as well as elements that site visitors can interact with such as selection buttons, icons that link to social media websites, and forms. Adding and altering the contents of text boxes just need a double click.
Wishpond also comes with a wide number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the consumer likes to. The included templates also adapt automatically to any size of display, so users can be sure that the quality of the landing pages are consistent regardless of device used. All landing pages created with this tool are also mobile responsive, and will interact perfectly with mobile devices.
Insert Pop-ups and Forms to Your Landing Page Wishpond Competitors
Aside from landing page templates, Wishpond also gives users a lot of options when it comes to the appearance of forms found in the landing page. Besides the basic text field, users may also include fields for other purposes like for:
- Uploading files and documents;
- Drop down menus to make a list of alternatives have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups can also be added to landing pages to be able to encourage interaction while keeping the clean and modern look of the page. The pop-ups available can come in the shape of entry pop-ups that appear once a visitor has arrived on the webpage, or even ones that trigger if visitors scroll down the page or invest a set period of time on it.
Pop-ups may also be set to be triggered once visitors click on a submit button to act as a confirm button. For final attempts to get customers, exit pop-ups will also be offered. They show up if visitors opt to leave your landing page.
What is better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, similar to other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily make copies of their landing page and customize them individually. After creating several landing pages, users can then take advantage of the A/B testing feature that comes with Wishpond.
A/B testing means that users can fetch and compare data to determine which landing page styles are more successful when it comes to visitor interaction rate and conversion rate, which lets users know how probable visitors are to enter data in the forms. This is essential for landing pages that aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to input their email addresses and other details. In short, A/B testing allows users know which elements and layouts are better than others when it comes to visitor participation.
Data which may be fetched include analytics, which provides an overview on the performance of all marketing campaigns generated via Wishpond. This may also be used to understand the likelihood that a link is clicked by visitors of the page.
A/B testing may also let users know how many of the website visitors interact and enter data on the forms included on the landing pages. If the visitors allow tracking, then A/B testing can be used to compare the data between visitors.
Manage Contests and Promos Wishpond Competitors
Contests and promos can help your business collect email addresses and have them subscribe to a newsletter in order to notify them of future products and promos. Wishpond makes this as easy as creating landing pages: only a few clicks, then drag and drop.
Wishpond lets users ease contests on social networking sites like facebook. When run on Facebook for example, then people can join contests by giving them an option to subscribe to a newsletter with the email that they provided to make their accounts, or any email that they want.
Wishpond can also encourage visitors to share your content on their social media sites with the inclusion of social media link icons.
To help design contests and promotions, users can opt pick between the software within Wishpond. The software will enable users to quickly create Essay competitions, Vote contests, Video contests, Referral competitions, and even Sweepstakes.
Automate Your Online Marketing
Apart from making attractive advertising content, part of what makes a successful campaign is consistency. Following through with upgrading and engaging with clients long after their subscription is just as important.
As is the norm with other marketing tools, Wishpond makes it simple for users to make email campaigns. Users can begin drip campaigns and even private mail effortlessly.
Users can also assign scores to leads and sort them based on how they perform. This way, real-time analytics is possible and users can gauge the performance of the campaigns. Users may make emails and other content tailored to suit the demographic and activity of their target market. This leads to higher conversion rates because of the better targeted, personalized emails.
The Basic program goes for $45 a month for 1 user and includes free email and live chat, can be used to manage up to 1000 contacts, as well as access to the following features:
The Growth plan is $129 a month and can be used by unlimited users to manage as much as 1 million clients. It unlocks the full suit of Wishpond’s attributes and will come with an implementation and training program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Wishpond Competitors
It’s always good to remember how important the right tool is for your business. Wishpond is a great product and will help all levels of users with their internet marketing: from the brand new start-up to big companies. I can say that the price for each plan is reasonable enough for the features and services that they offer.
Overall, Wishpond is a great product. About which strategy is best, only you can answer that. But, a great deciding point is the number of customers and customers that your business can accommodate. The simple plan is more than sufficient for 1000 customers. Sure, the Guru plan offers more analytics tools as well as the promotions and contest builder all for an extra $33 per month. But, what you get from it is limited by how many customers your company can cater to.
The things which can be made with Wishpond look sleek and match for modern online marketing. The intuitive user interface also reflects this. Users will not find it tough to create the marketing content that they need with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Wishpond Competitors
Q: Does Wishpond provide a free trial?
A: Yes. All 3 of Wishpond’s plans have a 14-day free trial.
Q: Does Wishpond incorporate with other Email Marketing software?
A: Yes, Wishpond can integrate nicely with Email Marketing software. Analytics can also be obtained from the interaction with mails made with third party email marketing program. The entire list of compatible software is on Wishpond’s website.
Q: Could Wishpond be used on already existing sites?
A; Yes. The designs made out of Wishpond can be integrated into sites made with WordPress as well as websites with personal domains owned by the consumer.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond is compatible with Windows, Mac, and Linux.