It is said that the most significant thing about business is the location. This could have been true in the days before the advent of the world wide web, but it appears that today, marketing is what determines the success of a business.
Starting a company nowadays is still all about the location, but now it should be about getting your brand to stand out at the most competitive real estate market: the internet. On the internet, attention is a precious resource that everybody is fighting for. This is why marketing has shifted its priority towards online marketing. Wishpond is one of those products that aims to make online marketing easier and much more effective.
Wishpond is a software firm based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new software on the rise to establish themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to be an online advertising solution to take care with all the actions needed to make a successful campaign. While it has gained recognition for being one of British Columbia’s best, is this the right marketing tool for you?
Features: How can Wishpond Help Your Business? Wishpond Exit Intent
Construct Effective Landing Pages
Wishpond makes it easy for users to create landing pages with a brand new and modern vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The components ready for building include multimedia as photos and videos, and text boxes, in addition to elements that website visitors can interact with such as selection buttons, icons which link to social media sites, and forms. Adding and altering the contents of text boxes simply need a double click.
Wishpond also comes with a broad number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the consumer likes to. The included templates also adjust automatically to any size of screen, so users can be sure that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also portable responsive, and will interact flawlessly with mobile devices.
Insert Pop-ups and Forms into Your Landing Page Wishpond Exit Intent
Aside from landing page templates, Wishpond also gives users a lot of choices when it comes to the look of forms found in the landing page. Besides the fundamental text field, users can also include fields for additional purposes like for:
- Uploading files and documents;
- Drop down menus to make a list of alternatives have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups can also be added to landing pages in order to encourage interaction while keeping the clean and modern appearance of the page. The pop-ups available can come in the shape of entry pop-ups that show up after a visitor has arrived on the webpage, or even ones that trigger if visitors scroll down the page or invest a fixed period of time on it.
Pop-ups can also be set to be triggered once visitors click on a submit button to serve as a confirm button. For final attempts to get customers, exit pop-ups are also offered. They appear if visitors opt to leave your landing page.
What is better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, similar to other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily make copies of the landing page and customize them individually. After creating several landing pages, users can then take advantage of the A/B testing feature that accompanies Wishpond.
A/B testing means that users can draw and compare data to determine which landing page styles are more successful when it comes to visitor interaction rate and conversion rate, which lets users know how probable visitors are to enter data in the forms. This is essential for landing pages which aim to get visitors to subscribe to newsletters, seminars, and many more that requires visitors to input their email addresses and other details. In short, A/B testing lets users know which elements and designs are better than others when it comes to visitor engagement.
Data that can be fetched include analytics, which gives a summary on the performance of all marketing campaigns generated via Wishpond. This may also be used to understand the likelihood that a link is clicked by visitors of the page.
A/B testing can also let users know how lots of the website visitors interact and input data on the forms included on the landing pages. If the visitors allow tracking, then A/B testing may be used to compare the data between people.
Manage Contests and Promos Wishpond Exit Intent
Contests and promos can help your company collect email addresses and have them subscribe to a newsletter in order to inform them of future products and promos. Wishpond makes this as easy as creating landing pages: only a few clicks, then drag and drop.
Wishpond lets users facilitate contests on social networking sites like facebook. When run on Facebook for example, then people can join competitions by giving them an option to subscribe to your newsletter with the email that they supplied to create their account, or any email that they want.
Wishpond can also encourage people to share your content on their social networking sites with the inclusion of social media link icons.
To help design promotions and contests, users can opt choose between the software within Wishpond. The software will enable users to quickly create Essay competitions, Vote contests, Video competitions, Referral competitions, and even Sweepstakes.
Automate Your Online Marketing
Aside from making attractive advertising content, part of what makes an effective campaign is consistency. Following through with upgrading and engaging with customers long after their subscription is just as significant.
As is the standard with other marketing tools, Wishpond makes it simple for users to make email campaigns. Users can begin drip campaigns and even personal mail with ease.
Users can also assign scores to prospects and sort them based on how they perform. This way, real-time analytics is possible and consumers can gauge the performance of the campaigns. Users may make emails and other content tailored to suit the activity and demographic of their target audience. This leads to higher conversion rates due to the better targeted, personalized emails.
The Basic program goes for $45 per month for 1 user and includes free email and live chat, may be used to manage up to 1000 contacts, along with access to these features:
The Growth plan is $129 a month and can be used by unlimited users to handle as much as 1 million clients. It unlocks the complete suit of Wishpond’s attributes and will have an implementation and coaching program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Wishpond Exit Intent
It’s always good to remember how important the right tool is for your business. Wishpond is a terrific product and will help all levels of users using their online marketing: from the brand new start-up to big companies. I can say that the price for every plan is reasonable enough for the features and services that they offer.
Overall, Wishpond is a great product. As to which plan is best, only you can answer that. But, a great deciding point is the number of customers and customers that your company can accommodate. The Basic plan is more than enough for 1000 customers. Sure, the Pro program offers more analytics tools as well as the promotions and competition builder all for an additional $33 per month. However, what you get from it’s limited by how many clients your business can cater to.
The things which can be made with Wishpond look sleek and match for modern online marketing. The intuitive user interface also reflects this. Users won’t find it hard to make the marketing content that they want with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Wishpond Exit Intent
Q: Does Wishpond provide a free trial?
A: Yes. All 3 of Wishpond’s plans have a 14-day free trial.
Q: Does Wishpond integrate with other Email Marketing software?
A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained in the interaction with mails made out of third party email marketing program. The entire list of compatible applications is on Wishpond’s website.
Q: Could Wishpond be used on already existing sites?
A; Yes. The designs made with Wishpond can be incorporated into sites made with WordPress and even websites with private domains owned by the consumer.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond is compatible with Windows, Mac, and Linux.