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They say that the most significant thing about business is the place. This could have been true in the days before the arrival of the internet, but it seems that now, marketing is what determines the success of a company.

Starting a company nowadays is still all about the location, but now it should be about getting your brand to stand out at the most competitive real estate market: the internet. On the internet, attention is a valuable resource that everyone is fighting for. This is why marketing has changed its priority towards internet marketing. Wishpond is among those products that aims to make online marketing easier and much more effective.

Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new applications on the rise to establish themselves in their respective categories.

With CEO and Founder Ali Tajeskandar, Wishpond was launched to become an online advertising solution to take care with all the actions necessary to make a successful campaign. While it has gained recognition for being one of British Columbia’s best, is this the right marketing tool for you?

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Characteristics: How can Wishpond Help Your Organization? Wishpond Facebook Share

Construct Effective Landing Pages

Wishpond makes it easy for users to create landing pages with a fresh and modern vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.

The components ready for building include multimedia as photographs and videos, and text boxes, in addition to elements that site visitors can interact with such as selection buttons, icons that link to social media sites, and forms. Adding and changing the contents of text boxes simply need a double click.

Wishpond also features a wide number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the user likes to. The included templates also adapt automatically to any size of screen, so users can make certain that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also mobile responsive, and will interact perfectly with mobile devices.

People who have knowledge on CSS and Javascript programming can utilize the landing page builder’s advanced CSS and Javascript editor. This provides for more comprehensive landing page personalization. To provide a landing page a much more stylish finish, Wishpond makes it easy to make a Parallax effect for landing pages. The Parallax effect is that smooth, subtle effect which makes it seem that pictures are moving, far from what is possible with GIFs.

Insert Pop-ups and Forms into Your Landing Page Wishpond Facebook Share

Aside from landing page templates, Wishpond also gives users a lot of options when it comes to the appearance of forms found in the landing page. Besides the fundamental text field, users may also include fields for other purposes such as for:

  • Uploading files and documents;
  • Drop down menus to make a list of alternatives have a cleaner look;
  • and checkboxes and radio buttons.

Pop-ups may also be added to landing pages to be able to encourage interaction while maintaining the modern and clean appearance of the page. The pop-ups available can come in the form of entry pop-ups that appear after a visitor has arrived on the webpage, or even ones that activate if visitors scroll down the page or spend a fixed amount of time on it.

Pop-ups can also be set to be triggered once people click on a submit button to act as a confirm button. For final attempts to acquire customers, exit pop-ups will also be offered. They appear if visitors opt to leave your landing page.

What is better is that pop-ups can be added to other pages of the user’s websites.

Adding forms and pop-ups are also drag and drop, similar to other elements of the landing page.

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Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance

We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily create copies of their landing page and customize them individually. After creating several landing pages, users can then benefit from the A/B testing feature that accompanies Wishpond.

A/B testing means that users can draw and compare data to determine which landing page styles are more effective when it comes to visitor interaction rate and conversion rate, which lets users know how probable visitors are to input data in the forms. This is important for landing pages which aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to input their email addresses and other details. In a nutshell, A/B testing lets users know which components and designs are better than others when it comes to customer participation.

Data that may be fetched include analytics, which gives a summary on the performance of all marketing campaigns generated via Wishpond. This may also be used to understand the likelihood that a link is clicked by visitors of the page.

A/B testing may also let users know how many of the web site visitors interact and input data on the forms included on the landing pages. If the visitors allow monitoring, then A/B testing can be used to compare the data between visitors.

Manage Contests and Promos Wishpond Facebook Share

Contests and promos can help your company collect email addresses and have them subscribe to your newsletter to be able to inform them of prospective products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.

Wishpond lets users facilitate contests on social media websites such as Facebook. When run on Facebook for example, then people can join contests by providing them an option to subscribe to your newsletter with the email that they supplied to create their account, or any email that they want.

Wishpond can also encourage visitors to share your content on their social media sites with the inclusion of social media link icons.

To help design promotions and contests, users can opt choose between the applications within Wishpond. The applications will enable users to quickly create Essay contests, Vote competitions, Video contests, Referral competitions, and even Sweepstakes.

Automate Your Internet Marketing

Apart from making attractive advertising content, part of what makes a successful campaign is consistency. Following through with upgrading and engaging with clients long after their subscription is just as significant.

As is the norm with other marketing tools, Wishpond makes it easy for users to make email campaigns. Users can begin drip campaigns and even personal mail effortlessly.

Users can also assign scores to leads and sort them based on how they perform. This way, real-time analytics is possible and users can gauge the performance of the campaigns. Users can make emails and other content tailored to suit the demographic and activity of their target market. This contributes to higher conversion rates because of the better targeted, personalized emails.

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Pricing

The Basic program goes for $45 per month for 1 user and includes free email and live chat, can be used to manage up to 1000 contacts, as well as access to the following features:

Marketing automation

Website popups

Landing pages

Forms

The Pro program goes for $78 per month and may be used by 5 users to manage 2500 contacts. It has all of the characteristics of the basic plan but provides more customization with CSS and Javascript, A/B testing, promotions and competitions, and direct management.

The Growth plan is $129 a month and may be used by unlimited users to handle as much as 1 million clients. It unlocks the complete suit of Wishpond’s features and will have an implementation and training program.

Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?

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> > Click Here to Try Wishpond for Free! < <

Final Thoughts: Wishpond Facebook Share

It’s always good to remember how important the right tool is for your business. Wishpond is a great product and will help all levels of users with their online marketing: from the brand new start-up to large businesses. I can say that the cost for each plan is reasonable enough for the features and services that they offer.

In general, Wishpond is a great product. About which strategy is best, only you can answer that. But, a good deciding point is that the number of customers and customers that your company can accommodate. The simple plan is more than enough for 1000 clients. Sure, the Guru program offers more analytics tools as well as the promotions and contest builder all for an additional $33 per month. However, what you get from it’s limited by how many customers your business can cater to.

The things which can be made with Wishpond look sleek and fit for modern online marketing. The intuitive user interface also reflects this. Users will not find it hard to make the marketing content that they want with Wishpond.

I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!

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FAQ Wishpond Facebook Share

Q: Does Wishpond offer a free trial?

A: Yes. All 3 of Wishpond’s programs have a 14-day free trial.

Q: Does Wishpond incorporate with other Email Marketing software?

A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained in the interaction with mails made out of third party email marketing program. The full list of compatible applications is on Wishpond’s web site.

Q: Could Wishpond be used on already existing sites?

A; Yes. The designs made out of Wishpond can be incorporated into sites made with WordPress as well as sites with personal domains owned by the user.

Q: Is Wishpond compatible with Linux?

A: Yes. Wishpond is compatible with Windows, Mac, and Linux.

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