They say that the most significant thing about business is the place. This might have been true in the days before the arrival of the internet, but it seems that now, marketing is what decides the success of a business.
Starting a company today is still all about the place, but now it should be about getting your brand to stick out in the most competitive real estate market: the internet. On the world wide web, attention is a valuable resource that everyone is fighting for. This is why marketing has shifted its priority towards internet marketing. Wishpond is among those products that aims to make online marketing easier and much more effective.
Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new software on the rise to establish themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to be an internet advertising solution to take care with all the actions necessary to make a successful campaign. While it has gained recognition for being among British Columbia’s best, is this the right marketing tool for you?
Characteristics: How can Wishpond Help Your Business? Wishpond Google Analytics
Build Effective Landing Pages
Wishpond makes it easy for users to create landing pages with a fresh and modern vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The components prepared for building include multimedia as photographs and videos, and text boxes, in addition to elements that website visitors can interact with such as selection icons, buttons which link to social media websites, and forms. Adding and altering the contents of text boxes just need a double click.
Wishpond also comes with a wide number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the user likes to. The included templates also adjust automatically to any size of display, so users can be sure that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also mobile responsive, and will interact perfectly with mobile devices.
Add Pop-ups and Forms into Your Landing Page Wishpond Google Analytics
Aside from landing page templates, Wishpond also gives users a lot of choices when it comes to the look of forms found in the landing page. Besides the basic text field, users may also include fields for other purposes like for:
- Uploading files and documents;
- Drop down menus to make a list of alternatives have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups may also be added to landing pages to be able to encourage interaction while maintaining the clean and modern look of the page. The pop-ups available can come in the form of entry pop-ups that appear after a visitor has arrived on the page, or even ones that activate if visitors scroll down the page or spend a fixed period of time on it.
Pop-ups may also be set to be triggered once visitors click on a submit button to act as a confirm button. For final attempts to acquire clients, exit pop-ups will also be offered. They show up if visitors decide to leave your landing page.
What’s better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, similar to other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily make copies of their landing page and customize them individually. After creating several landing pages, users can then benefit from the A/B testing quality that accompanies Wishpond.
A/B testing means that consumers can fetch and compare data to determine which landing page styles are more effective when it comes to visitor interaction rate and conversion rate, which lets users know how likely visitors are to input data in the forms. This is essential for landing pages which aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to enter their email addresses and other particulars. In a nutshell, A/B testing lets users know which components and designs are better than others when it comes to visitor participation.
Data which may be fetched include analytics, which provides a summary on the performance of all marketing campaigns generated via Wishpond. This may also be used to know the likelihood that a link is clicked by visitors of the page.
A/B testing may also let users know how lots of the website visitors interact and enter data on the forms included on the landing pages. If the visitors allow tracking, then A/B testing can be used to compare the data between people.
Manage Contests and Promos Wishpond Google Analytics
Contests and promos can help your business collect email addresses and have them subscribe to a newsletter to be able to notify them of future products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.
Wishpond lets users ease contests on social media sites such as Facebook. When run on Facebook for example, then people can join contests by providing them an option to subscribe to a newsletter with the email that they provided to create their own account, or any email that they desire.
Wishpond can also encourage people to share your articles on their social media sites with the inclusion of social networking link icons.
To help design promotions and contests, users can opt pick between the software within Wishpond. The software will enable users to quickly create Essay competitions, Vote competitions, Video competitions, Referral competitions, and even Sweepstakes.
Automate Your Internet Marketing
Apart from making attractive marketing content, part of what makes a successful campaign is consistency. Following through with upgrading and engaging with customers long after their subscription is just as important.
As is the standard with other marketing tools, Wishpond makes it simple for users to make email campaigns. Users can start drip campaigns and even private mail effortlessly.
Users can also assign scores to prospects and sort them based on how they perform. This way, real-time analytics is possible and consumers can gauge the performance of their campaigns. Users can make emails and other content tailored to suit the demographic and activity of their target audience. This leads to higher conversion rates because of the better targeted, personalized emails.
The Basic program goes for $45 a month for 1 user and includes free email and live chat, can be used to manage up to 1000 contacts, as well as access to the following features:
The Growth plan is $129 a month and may be used by unlimited users to handle as much as 1 million clients. It unlocks the complete suit of Wishpond’s attributes and will come with an implementation and coaching program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Wishpond Google Analytics
It’s always good to remember how important the right tool is for your business. Wishpond is a terrific product and will help all levels of users using their online marketing: from the fresh start-up to big businesses. I can say that the price for every plan is reasonable enough for the features and services that they offer.
Overall, Wishpond is a great product. As to which strategy is best, only you can answer that. But, a great deciding point is that the number of clients and customers that your business can accommodate. The Basic plan is more than sufficient for 1000 clients. Sure, the Guru program offers more analytics tools and the promotions and contest builder all for an additional $33 per month. However, what you get from it is limited by how many customers your business can cater to.
The things that can be made with Wishpond look sleek and match for modern online marketing. The intuitive user interface also reflects this. Users won’t find it tough to create the marketing content that they need with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Wishpond Google Analytics
Q: Does Wishpond offer a free trial?
A: Yes. All 3 of Wishpond’s plans have a 14-day free trial.
Q: Does Wishpond integrate with other Email Marketing software?
A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained from the interaction with emails made out of third party email marketing program. The full list of compatible applications is on Wishpond’s web site.
Q: Can Wishpond be used on already existing sites?
A; Yes. The designs made with Wishpond can be integrated into sites made with WordPress and even sites with private domains owned by the user.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond Works with Windows, Mac, and Linux.