They say that the most significant thing about business is the place. This might have been true in the days before the advent of the internet, but it seems that now, marketing is what decides the success of a company.
Starting a company nowadays is still all about the location, but now it ought to be about getting your brand to stand out in the most aggressive real estate market: the net. On the world wide web, attention is a precious resource that everyone is fighting for. This is the reason marketing has shifted its priority towards online marketing. Wishpond is among those products that aims to make online marketing easier and more effective.
Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new applications on the rise to establish themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to be an online advertising solution to take care with all the actions needed to make a successful campaign. While it has gained recognition for being one of British Columbia’s best, is this the right marketing tool for you?
Features: How can Wishpond Assist Your Business? Wishpond Gtm
Build Effective Landing Pages
Wishpond makes it easy for users to create landing pages with a brand new and contemporary vibe. Programming knowledge is not necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The elements prepared for building include multimedia as photographs and videos, and text boxes, as well as elements that site visitors can interact with such as selection icons, buttons that link to social media sites, and forms. Adding and changing the contents of text boxes just need a double click.
Wishpond also features a wide number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the user likes to. The included templates also adapt automatically to any size of screen, so users can be sure that the quality of the landing pages are consistent regardless of device used. All landing pages created with this tool are also mobile responsive, and will interact flawlessly with mobile devices.
Insert Pop-ups and Forms to Your Landing Page Wishpond Gtm
Apart from landing page templates, Wishpond also gives users plenty of choices when it comes to the look of forms found in the landing page. Aside from the basic text field, users can also include fields for additional purposes like for:
- Uploading files and documents;
- Drop down menus to make a list of options have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups may also be added to landing pages in order to encourage interaction while maintaining the modern and clean look of the webpage. The pop-ups available can come in the form of entry pop-ups that show up once a visitor has arrived on the page, or even ones that trigger if visitors scroll down the page or spend a set period of time on it.
Pop-ups can also be set to be triggered once visitors click on a submit button to serve as a confirm button. For final attempts to acquire clients, exit pop-ups are also offered. They show up if visitors opt to leave your landing page.
What’s better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, similar to other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily make copies of their landing page and customize them individually. After creating several landing pages, users can then take advantage of the A/B testing quality that comes with Wishpond.
A/B testing means that users can draw and compare data to determine which landing page styles are more effective when it comes to visitor interaction rate and conversion rate, which lets users know how likely visitors are to input data in the forms. This is important for landing pages that aim to get visitors to subscribe to newsletters, seminars, and many more that requires visitors to enter their email addresses and other details. In short, A/B testing lets users know which components and designs are better than others when it comes to visitor participation.
Data that may be fetched include analytics, which provides an overview on the performance of all marketing campaigns created via Wishpond. This may also be used to know the likelihood that a link is clicked by visitors of the page.
A/B testing may also let users know how lots of the web site visitors interact and input data on the forms included on the landing pages. If the visitors allow tracking, then A/B testing may be used to compare the data between visitors.
Manage Contests and Promos Wishpond Gtm
Contests and promos can help your company collect email addresses and have them subscribe to a newsletter in order to inform them of prospective products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.
Wishpond lets users ease contests on social networking sites like facebook. When run on Facebook for example, then people can join contests by providing them an option to subscribe to your newsletter with the email that they provided to make their accounts, or any email that they desire.
Wishpond can also encourage visitors to share your content on their social networking sites with the inclusion of social networking link icons.
To help design promotions and contests, users can opt choose between the software within Wishpond. The software will enable users to quickly create Essay contests, Vote contests, Video contests, Referral competitions, and even Sweepstakes.
Automate Your Online Marketing
Aside from making attractive marketing content, part of what makes a successful campaign is consistency. Following through with updating and engaging with customers long after their subscription is just as important.
As is the standard with other marketing tools, Wishpond makes it easy for users to make email campaigns. Users can start drip campaigns and even personal mail effortlessly.
Users can also assign scores to prospects and sort them based on how they perform. In this manner, real-time analytics is possible and users can gauge the performance of the campaigns. Users may make emails and other content tailored to suit the demographic and activity of their target market. This contributes to higher conversion rates because of the better targeted, personalized emails.
The Basic plan goes for $45 per month for 1 user and includes free email and live chat, can be used to handle up to 1000 contacts, as well as access to these features:
The Growth plan is $129 per month and can be used by unlimited users to manage up to 1 million clients. It unlocks the complete suit of Wishpond’s features and will have an implementation and training program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Wishpond Gtm
It’s always good to remember how important the right tool is for your business. Wishpond is a great product and will help all levels of users using their online marketing: from the brand new start-up to big businesses. I can say that the price for each plan is reasonable enough for the features and services that they offer.
Overall, Wishpond is a excellent product. About which strategy is best, only you can answer that. But, a great deciding point is that the number of customers and customers that your company can accommodate. The Basic plan is more than enough for 1000 customers. Sure, the Guru program offers more analytics tools as well as the promotions and contest builder all for an additional $33 per month. But, what you get from it is limited by how many clients your company can cater to.
The things which can be made with Wishpond look sleek and match for modern online marketing. The intuitive user interface also reflects this. Users won’t find it tough to make the marketing content that they want with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Wishpond Gtm
Q: Does Wishpond provide a free trial?
A: Yes. All 3 of Wishpond’s plans have a 14-day free trial.
Q: Does Wishpond incorporate with other Email Marketing software?
A: Yes, Wishpond can integrate nicely with Email Marketing software. Analytics can also be obtained in the interaction with emails made with third party email marketing program. The full list of compatible applications is on Wishpond’s web site.
Q: Can Wishpond be used on already existing sites?
A; Yes. The designs made out of Wishpond can be incorporated into websites made with WordPress as well as sites with personal domains owned by the consumer.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond is compatible with Windows, Mac, and Linux.