They say that the most significant thing about business is the location. This might have been true in the days before the arrival of the internet, but it seems that now, marketing is what determines the success of a business.
Starting a company today is still all about the place, but now it ought to be about getting your brand to stand out in the most competitive real estate market: the internet. On the world wide web, attention is a valuable resource that everybody is fighting for. This is the reason advertising has changed its priority towards internet marketing. Wishpond is one of the products that aims to make online marketing easier and much more effective.
Wishpond is a software firm based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new applications on the rise to establish themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to be an online marketing solution to take care with all the steps needed to create a successful campaign. While it has gained recognition for being among British Columbia’s best, is this the perfect marketing tool for you?
Features: How can Wishpond Help Your Business? Wishpond Knowledge Base
Construct Effective Landing Pages
Wishpond makes it easy for users to make landing pages with a brand new and modern vibe. Programming knowledge is not necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The elements ready for building include multimedia as photos and videos, and text boxes, in addition to elements that website visitors can interact with such as selection icons, buttons that link to social media websites, and forms. Adding and altering the contents of text boxes simply need a double click.
Wishpond also features a broad number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the consumer likes to. The included templates also adapt automatically to any size of screen, so users can be sure that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also portable responsive, and will interact perfectly with mobile devices.
Insert Pop-ups and Forms to Your Landing Page Wishpond Knowledge Base
Aside from landing page templates, Wishpond also gives users plenty of options when it comes to the appearance of forms found in the landing page. Besides the basic text field, users can also include fields for other purposes such as for:
- Uploading files and documents;
- Drop down menus to make a list of alternatives have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups can also be added to landing pages to be able to encourage interaction while maintaining the modern and clean look of the page. The pop-ups available can come in the form of entry pop-ups that show up once a visitor has arrived on the page, or even ones that activate if visitors scroll down the page or spend a set amount of time on it.
Pop-ups can also be set to be triggered once people click on a submit button to serve as a confirm button. For final attempts to acquire clients, exit pop-ups will also be offered. They show up if visitors decide to leave your landing page.
What is better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, like other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily create copies of the landing page and customize them individually. After creating several landing pages, users may then benefit from the A/B testing feature that comes with Wishpond.
A/B testing means that users can fetch and compare data to determine which landing page styles are more successful when it comes to visitor interaction rate and conversion rate, which lets users know how probable visitors are to enter data in the forms. This is essential for landing pages that aim to get visitors to subscribe to newsletters, seminars, and many more that requires visitors to input their email addresses and other particulars. In short, A/B testing lets users know which components and layouts are better than others when it comes to visitor participation.
Data which may be fetched include stats, which provides a summary on the performance of all marketing campaigns generated via Wishpond. This may also be used to know the likelihood that a link is clicked by visitors of the page.
A/B testing can also let users know how lots of the web site visitors interact and input data on the forms included on the landing pages. If the visitors allow monitoring, then A/B testing can be used to compare the data between people.
Manage Contests and Promos Wishpond Knowledge Base
Contests and promos can help your company collect email addresses and have them subscribe to your newsletter in order to inform them of future products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.
Wishpond lets users ease contests on social networking sites like facebook. When run on Facebook for example, then people can join contests by giving them an option to subscribe to a newsletter with the email that they supplied to create their own account, or any email that they desire.
Wishpond can also encourage visitors to share your articles on their social media sites with the inclusion of social media link icons.
To help design contests and promotions, users can opt choose between the applications within Wishpond. The applications will enable users to quickly create Essay contests, Vote competitions, Video contests, Referral competitions, and even Sweepstakes.
Automate Your Online Marketing
Aside from making attractive marketing content, part of what makes an effective campaign is consistency. Following through with updating and engaging with customers long after their subscription is just as significant.
As is the norm with other marketing tools, Wishpond makes it simple for users to create email campaigns. Users can start drip campaigns and even personal mail with ease.
Users can also assign scores to leads and sort them based on how they perform. This way, real-time analytics is possible and consumers can gauge the performance of their campaigns. Users can make emails and other content tailored to suit the demographic and activity of their target market. This contributes to higher conversion rates because of the better targeted, personalized emails.
The Basic program goes for $45 per month for 1 user and includes free email and live chat, may be used to manage up to 1000 contacts, as well as access to these features:
The Growth plan is $129 a month and can be used by unlimited users to manage up to 1 million clients. It unlocks the complete suit of Wishpond’s attributes and will have an implementation and training program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Wishpond Knowledge Base
It’s always good to remember how important the right tool is for your business. Wishpond is a terrific product and will help all levels of users with their online marketing: from the brand new start-up to large companies. I can say that the price for each plan is reasonable enough for the features and services that they offer.
In general, Wishpond is a great product. About which strategy is best, only you can answer that. However, a great deciding point is the number of clients and customers that your business can accommodate. The simple plan is more than enough for 1000 customers. Sure, the Pro plan offers more analytics tools and the promotions and competition builder all for an extra $33 per month. But, what you get from it is limited by how many customers your business can cater to.
The things which can be made out of Wishpond look sleek and match for modern online marketing. The intuitive user interface also reflects this. Users will not find it hard to create the marketing content that they need with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Wishpond Knowledge Base
Q: Does Wishpond offer a free trial?
A: Yes. All 3 of Wishpond’s plans have a 14-day free trial.
Q: Does Wishpond integrate with other Email Marketing software?
A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained in the interaction with mails made with third party email marketing program. The full list of compatible software is on Wishpond’s web site.
Q: Could Wishpond be used on already existing sites?
A; Yes. The designs made out of Wishpond can be incorporated into websites made with WordPress and even sites with private domains owned by the consumer.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond is compatible with Windows, Mac, and Linux.