It is said that the most significant thing about business is the place. This could have been true in the days before the arrival of the internet, but it seems that today, marketing is what determines the success of a company.
Starting a business today is still all about the location, but now it ought to be about getting your brand to stand out in the most competitive real estate market: the net. On the internet, attention is a precious resource that everyone is fighting for. This is the reason advertising has changed its priority towards internet marketing. Wishpond is among those products that aims to make online marketing easier and more effective.
Wishpond is a software firm based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new software on the rise to establish themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to be an internet marketing solution to take care with all the actions needed to create a successful campaign. While it has gained recognition for being one of British Columbia’s best, is this the perfect marketing tool for you?
Characteristics: How can Wishpond Help Your Business? Wishpond or Shortstack
Build Effective Landing Pages
Wishpond makes it easy for users to make landing pages with a fresh and contemporary vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The elements prepared for building include multimedia as photographs and videos, and text boxes, in addition to elements that website visitors can interact with such as selection buttons, icons which link to social media websites, and forms. Adding and altering the contents of text boxes simply need a double click.
Wishpond also features a wide number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the user likes to. The included templates also adjust automatically to any size of display, so users can make certain that the quality of the landing pages are consistent regardless of device used. All landing pages created with this tool are also mobile responsive, and will interact perfectly with mobile devices.
Add Pop-ups and Forms into Your Landing Page Wishpond or Shortstack
Aside from landing page templates, Wishpond also gives users a lot of choices when it comes to the look of forms found in the landing page. Besides the basic text field, users can also include fields for additional purposes such as for:
- Uploading files and documents;
- Drop down menus to make a list of options have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups can also be added to landing pages in order to encourage interaction while keeping the clean and modern look of the webpage. The pop-ups available can come in the shape of entry pop-ups that appear once a visitor has arrived on the page, or even ones that trigger if visitors scroll down the page or spend a fixed period of time on it.
Pop-ups may also be set to be triggered once visitors click on a submit button to act as a confirm button. For final attempts to acquire clients, exit pop-ups are also offered. They show up if visitors decide to leave your landing page.
What is better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, similar to other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily make copies of their landing page and customize them individually. After creating several landing pages, users may then benefit from the A/B testing feature that accompanies Wishpond.
A/B testing means that consumers can fetch and compare data to determine which landing page styles are more effective when it comes to visitor interaction rate and conversion rate, which lets users know how likely visitors are to input data in the types. This is essential for landing pages that aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to input their email addresses and other details. In short, A/B testing allows users know which elements and layouts are better than others when it comes to visitor participation.
Data that can be fetched include analytics, which gives a summary on the performance of all marketing campaigns created via Wishpond. This can also be used to know the likelihood that a link is clicked by people of the page.
A/B testing may also let users know how many of the website visitors interact and enter data on the forms included on the landing pages. If the visitors allow monitoring, then A/B testing can be used to compare the data between visitors.
Manage Contests and Promos Wishpond or Shortstack
Contests and promos can help your company collect email addresses and have them subscribe to a newsletter to be able to inform them of future products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.
Wishpond lets users facilitate contests on social networking sites like facebook. When run on Facebook for example, then people can join contests by providing them an option to subscribe to your newsletter with the email that they provided to create their own accounts, or any email that they want.
Wishpond can also encourage visitors to share your content on their social networking sites with the inclusion of social networking link icons.
To help design promotions and contests, users can opt pick between the software within Wishpond. The software will enable users to quickly create Essay competitions, Vote competitions, Video competitions, Referral competitions, and even Sweepstakes.
Automate Your Internet Marketing
Apart from making attractive advertising content, part of what makes an effective campaign is consistency. Following through with upgrading and engaging with customers long after their subscription is just as important.
As is the norm with other marketing tools, Wishpond makes it easy for users to create email campaigns. Users can start drip campaigns and even personal mail effortlessly.
Users can also assign scores to prospects and sort them based on how they perform. In this manner, real-time analytics is possible and consumers can gauge the performance of the campaigns. Users can make emails and other content tailored to suit the demographic and activity of their target market. This leads to higher conversion rates due to the better targeted, personalized emails.
The Basic program goes for $45 a month for 1 user and includes free email and live chat, may be used to handle up to 1000 contacts, along with access to the following features:
The Growth plan is $129 per month and may be used by unlimited users to handle as much as 1 million clients. It unlocks the complete suit of Wishpond’s features and will come with an implementation and training program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Wishpond or Shortstack
It’s always good to remember how important the right tool is for your business. Wishpond is a terrific product and will help all levels of users with their internet marketing: from the fresh start-up to big companies. I can say that the cost for every plan is reasonable enough for the features and services that they offer.
In general, Wishpond is a great product. As to which strategy is best, only you can answer that. But, a good deciding point is the number of customers and customers that your company can accommodate. The Basic plan is more than enough for 1000 clients. Sure, the Pro program offers more analytics tools and the promotions and contest builder all for an additional $33 per month. However, what you get from it’s limited by how many clients your company can cater to.
The things which can be made with Wishpond look sleek and fit for modern online marketing. The intuitive user interface also reflects this. Users won’t find it hard to create the marketing content that they need with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Wishpond or Shortstack
Q: Does Wishpond provide a free trial?
A: Yes. All 3 of Wishpond’s programs have a 14-day free trial.
Q: Does Wishpond integrate with other Email Marketing software?
A: Yes, Wishpond can integrate nicely with Email Marketing software. Analytics can also be obtained in the interaction with emails made with third party email marketing software. The full list of compatible applications is on Wishpond’s web site.
Q: Could Wishpond be used on already existing sites?
A; Yes. The designs made with Wishpond can be integrated into sites made with WordPress and even websites with personal domains owned by the consumer.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond Works with Windows, Mac, and Linux.