They say that the most important thing about business is the place. This might have been true in the days before the advent of the internet, but it seems that now, marketing is what decides the success of a business.
Starting a company nowadays is still all about the location, but now it ought to be about getting your brand to stick out in the most aggressive real estate market: the internet. On the world wide web, attention is a valuable resource that everybody is fighting for. This is the reason advertising has shifted its priority towards internet marketing. Wishpond is one of the products that aims to make online marketing easier and more effective.
Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new software on the rise to establish themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to be an internet advertising solution to take care with all the actions needed to make a successful campaign. While it has gained recognition for being one of British Columbia’s best, is this the right marketing tool for you?
Features: How can Wishpond Assist Your Business? Wishpond Owler
Construct Effective Landing Pages
Wishpond makes it easy for users to create landing pages with a fresh and modern vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The components ready for building include multimedia as photographs and videos, and text boxes, as well as elements that site visitors can interact with such as selection icons, buttons that link to social media websites, and forms. Adding and altering the contents of text boxes just need a double click.
Wishpond also comes with a broad number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the consumer likes to. The included templates also adapt automatically to any size of screen, so users can be sure that the quality of the landing pages are consistent regardless of device used. All landing pages created with this tool are also mobile responsive, and will interact flawlessly with mobile devices.
Add Pop-ups and Forms into Your Landing Page Wishpond Owler
Apart from landing page templates, Wishpond also gives users a lot of options when it comes to the appearance of forms found in the landing page. Aside from the fundamental text field, users may also include fields for other purposes like for:
- Uploading files and documents;
- Drop down menus to make a list of alternatives have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups may also be added to landing pages in order to encourage interaction while maintaining the modern and clean look of the page. The pop-ups available can come in the shape of entry pop-ups that appear after a visitor has arrived on the webpage, or even ones that trigger if visitors scroll down the page or spend a fixed amount of time on it.
Pop-ups can also be set to be triggered once people click on a submit button to act as a confirm button. For final attempts to get clients, exit pop-ups will also be offered. They appear if visitors decide to leave your landing page.
What’s better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, like other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily create copies of the landing page and customize them individually. After creating several landing pages, users can then take advantage of the A/B testing feature that accompanies Wishpond.
A/B testing means that consumers can fetch and compare data to see which landing page styles are more successful when it comes to visitor interaction rate and conversion rate, which lets users know how probable visitors are to enter data in the forms. This is essential for landing pages which aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to enter their email addresses and other details. In a nutshell, A/B testing allows users know which components and layouts are better than others when it comes to visitor participation.
Data which can be fetched include stats, which gives a summary on the performance of all marketing campaigns created via Wishpond. This can also be used to know the likelihood that a link is clicked by visitors of the page.
A/B testing can also let users know how many of the web site visitors interact and input data on the forms included on the landing pages. If the visitors allow tracking, then A/B testing may be used to compare the data between visitors.
Manage Contests and Promos Wishpond Owler
Contests and promos can help your business collect email addresses and have them subscribe to your newsletter to be able to inform them of prospective products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.
Wishpond lets users ease contests on social media sites like facebook. When run on Facebook for example, then people can join contests by giving them an option to subscribe to your newsletter with the email that they supplied to create their own accounts, or any email that they desire.
Wishpond can also encourage people to share your content on their social media sites with the addition of social media link icons.
To help design promotions and contests, users can opt pick between the applications within Wishpond. The applications will enable users to quickly create Essay contests, Vote contests, Video contests, Referral competitions, and even Sweepstakes.
Automate Your Online Marketing
Apart from making attractive advertising content, part of what makes a successful campaign is consistency. Following through with upgrading and engaging with clients long after their subscription is just as important.
As is the norm with other marketing tools, Wishpond makes it easy for users to create email campaigns. Users can start drip campaigns and even private mail with ease.
Users can also assign scores to prospects and sort them based on how they perform. This way, real-time analytics is possible and consumers can gauge the performance of their campaigns. Users can make emails and other content tailored to suit the activity and demographic of their target audience. This leads to higher conversion rates due to the better targeted, personalized emails.
The Basic plan goes for $45 a month for 1 user and includes free email and live chat, may be used to manage up to 1000 contacts, as well as access to these features:
The Growth plan is $129 per month and may be used by unlimited users to manage as much as 1 million clients. It unlocks the full suit of Wishpond’s features and will come with an implementation and coaching program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Wishpond Owler
It’s always good to remember how important the right tool is for your business. Wishpond is a great product and will help all levels of users with their internet marketing: from the brand new start-up to big businesses. I can say that the price for every plan is reasonable enough for the features and services that they offer.
In general, Wishpond is a great product. About which strategy is best, only you can answer that. However, a good deciding point is the number of customers and customers that your company can accommodate. The simple plan is more than enough for 1000 clients. Sure, the Guru program offers more analytics tools and the promotions and competition builder all for an extra $33 per month. However, what you get from it is limited by how many customers your business can cater to.
The things that can be made with Wishpond look sleek and fit for modern online marketing. The intuitive user interface also reflects this. Users won’t find it tough to make the marketing content that they want with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Wishpond Owler
Q: Does Wishpond provide a free trial?
A: Yes. All 3 of Wishpond’s plans have a 14-day free trial.
Q: Does Wishpond integrate with other Email Marketing software?
A: Yes, Wishpond can integrate nicely with Email Marketing software. Analytics can also be obtained in the interaction with emails made out of third party email marketing program. The full list of compatible software is on Wishpond’s web site.
Q: Could Wishpond be used on already existing sites?
A; Yes. The designs made with Wishpond can be integrated into websites made with WordPress as well as sites with personal domains owned by the user.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond is compatible with Windows, Mac, and Linux.