It is said that the most important thing about business is the location. This could have been true in the days before the advent of the internet, but it seems that now, marketing is what determines the success of a business.
Starting a business today is still all about the place, but now it ought to be about getting your brand to stick out at the most aggressive real estate market: the net. On the world wide web, attention is a valuable resource that everyone is fighting for. This is why advertising has changed its priority towards online marketing. Wishpond is among those products that aims to make online marketing easier and much more effective.
Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new applications on the rise to establish themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to be an online marketing solution to take care with all the steps needed to make a successful campaign. While it has gained recognition for being among British Columbia’s best, is this the perfect marketing tool for you?
Characteristics: How can Wishpond Assist Your Organization? Wishpond Pages
Construct Effective Landing Pages
Wishpond makes it easy for users to make landing pages with a fresh and contemporary vibe. Programming knowledge is not necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The components prepared for building include multimedia as photographs and videos, and text boxes, in addition to elements that site visitors can interact with such as selection buttons, icons which link to social media websites, and forms. Adding and altering the contents of text boxes simply need a double click.
Wishpond also comes with a broad number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the consumer likes to. The included templates also adjust automatically to any size of display, so users can be sure that the quality of the landing pages are consistent regardless of device used. All landing pages created with this tool are also mobile responsive, and will interact perfectly with mobile devices.
Add Pop-ups and Forms into Your Landing Page Wishpond Pages
Aside from landing page templates, Wishpond also gives users plenty of choices when it comes to the look of forms found in the landing page. Besides the basic text field, users may also include fields for other purposes such as for:
- Uploading files and documents;
- Drop down menus to make a list of options have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups can also be added to landing pages to be able to encourage interaction while maintaining the modern and clean appearance of the page. The pop-ups available can come in the shape of entry pop-ups that show up after a visitor has arrived on the page, or even ones that trigger if visitors scroll down the page or spend a fixed period of time on it.
Pop-ups can also be set to be triggered once people click on a submit button to act as a confirm button. For final attempts to acquire clients, exit pop-ups are also available. They show up if visitors decide to leave your landing page.
What’s better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, similar to other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily make copies of the landing page and customize them individually. After creating several landing pages, users can then take advantage of the A/B testing feature that comes with Wishpond.
A/B testing means that consumers can draw and compare data to see which landing page styles are more effective when it comes to visitor interaction rate and conversion rate, which lets users know how likely visitors are to enter data in the forms. This is essential for landing pages which aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to enter their email addresses and other details. In a nutshell, A/B testing allows users know which components and layouts are better than others when it comes to visitor participation.
Data which can be fetched include stats, which provides an overview on the performance of all marketing campaigns created via Wishpond. This can also be used to know the likelihood that a link is clicked by visitors of the page.
A/B testing can also let users know how lots of the website visitors interact and input data on the forms included on the landing pages. If the visitors allow tracking, then A/B testing can be used to compare the data between people.
Manage Contests and Promos Wishpond Pages
Contests and promos can help your business collect email addresses and have them subscribe to your newsletter in order to notify them of future products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.
Wishpond lets users facilitate contests on social networking websites like facebook. When run on Facebook for example, then people can join competitions by giving them an option to subscribe to your newsletter with the email that they provided to create their own accounts, or any email that they desire.
Wishpond can also encourage people to share your content on their social networking sites with the inclusion of social networking link icons.
To help design promotions and contests, users can opt pick between the software within Wishpond. The software will enable users to quickly create Essay contests, Vote contests, Video competitions, Referral competitions, and even Sweepstakes.
Automate Your Internet Marketing
Aside from making attractive advertising content, part of what makes a successful campaign is consistency. Following through with updating and engaging with clients long after their subscription is just as important.
As is the standard with other marketing tools, Wishpond makes it easy for users to make email campaigns. Users can start drip campaigns and even personal mail effortlessly.
Users can also assign scores to prospects and sort them based on how they perform. In this manner, real-time analytics is possible and consumers can gauge the performance of the campaigns. Users can make emails and other content tailored to suit the activity and demographic of their target audience. This leads to higher conversion rates due to the better targeted, personalized emails.
The Basic plan goes for $45 per month for 1 user and includes free email and live chat, may be used to manage up to 1000 contacts, as well as access to the following features:
The Growth plan is $129 a month and can be used by unlimited users to handle up to 1 million clients. It unlocks the complete suit of Wishpond’s attributes and will come with an implementation and training program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Wishpond Pages
It’s always good to remember how important the right tool is for your business. Wishpond is a terrific product and will help all levels of users with their internet marketing: from the brand new start-up to big businesses. I can say that the cost for each plan is reasonable enough for the features and services that they offer.
In general, Wishpond is a great product. As to which plan is best, only you can answer that. However, a great deciding point is the number of clients and customers that your company can accommodate. The simple plan is more than enough for 1000 customers. Sure, the Guru program offers more analytics tools and the promotions and contest builder all for an additional $33 per month. However, what you get from it is limited by how many customers your business can cater to.
The things which can be made with Wishpond look sleek and fit for modern online marketing. The intuitive user interface also reflects this. Users will not find it hard to create the marketing content that they want with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Wishpond Pages
Q: Does Wishpond provide a free trial?
A: Yes. All 3 of Wishpond’s programs have a 14-day free trial.
Q: Does Wishpond incorporate with other Email Marketing software?
A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained from the interaction with mails made out of third party email marketing software. The full list of compatible applications is on Wishpond’s website.
Q: Could Wishpond be used on already existing websites?
A; Yes. The designs made out of Wishpond can be integrated into sites made with WordPress and even sites with private domains owned by the user.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond is compatible with Windows, Mac, and Linux.