They say that the most significant thing about business is the place. This could have been true in the days before the advent of the internet, but it appears that today, marketing is what determines the success of a business.
Starting a company today is still all about the location, but now it should be about getting your brand to stand out in the most competitive real estate market: the net. On the internet, attention is a valuable resource that everybody is fighting for. This is why advertising has changed its priority towards online marketing. Wishpond is among the products that aims to make online marketing easier and more effective.
Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new applications on the rise to establish themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to become an online advertising solution to take care with all the steps needed to make a successful campaign. While it has gained recognition for being among British Columbia’s best, is this the perfect marketing tool for you?
Characteristics: How can Wishpond Assist Your Business? Wishpond Platform
Construct Effective Landing Pages
Wishpond makes it easy for users to make landing pages with a brand new and contemporary vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The components ready for building include multimedia as photos and videos, and text boxes, in addition to elements that site visitors can interact with such as selection buttons, icons that link to social media sites, and forms. Adding and altering the contents of text boxes simply need a double click.
Wishpond also features a broad number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the user likes to. The included templates also adjust automatically to any size of display, so users can make certain that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also mobile responsive, and will interact perfectly with mobile devices.
Insert Pop-ups and Forms into Your Landing Page Wishpond Platform
Apart from landing page templates, Wishpond also gives users plenty of options when it comes to the appearance of forms found in the landing page. Besides the basic text field, users may also include fields for other purposes like for:
- Uploading files and documents;
- Drop down menus to make a list of options have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups may also be added to landing pages to be able to encourage interaction while maintaining the clean and modern appearance of the webpage. The pop-ups available can come in the form of entry pop-ups that show up after a visitor has arrived on the page, or even ones that trigger if visitors scroll down the page or invest a fixed period of time on it.
Pop-ups may also be set to be triggered once visitors click on a submit button to serve as a confirm button. For final attempts to get clients, exit pop-ups will also be available. They show up if visitors decide to leave your landing page.
What’s better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, similar to other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily create copies of their landing page and customize them individually. After creating several landing pages, users may then benefit from the A/B testing quality that accompanies Wishpond.
A/B testing means that consumers can fetch and compare data to see which landing page styles are more effective when it comes to visitor interaction rate and conversion rate, which lets users know how likely visitors are to input data in the types. This is essential for landing pages that aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to input their email addresses and other details. In a nutshell, A/B testing lets users know which components and designs are better than others when it comes to customer engagement.
Data that may be fetched include stats, which gives a summary on the performance of all marketing campaigns created via Wishpond. This can also be used to understand the likelihood that a link is clicked by people of the page.
A/B testing can also let users know how many of the website visitors interact and enter data on the forms included on the landing pages. If the visitors allow tracking, then A/B testing can be used to compare the data between people.
Manage Contests and Promos Wishpond Platform
Contests and promos can help your company collect email addresses and have them subscribe to a newsletter in order to inform them of future products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.
Wishpond lets users facilitate contests on social networking sites like facebook. When run on Facebook for example, then people can join competitions by giving them an option to subscribe to a newsletter with the email that they supplied to create their own accounts, or any email that they desire.
Wishpond can also encourage visitors to share your content on their social networking sites with the inclusion of social media link icons.
To help design promotions and contests, users can opt pick between the applications within Wishpond. The applications will enable users to quickly create Essay contests, Vote contests, Video contests, Referral competitions, and even Sweepstakes.
Automate Your Internet Marketing
Apart from making attractive advertising content, part of what makes an effective campaign is consistency. Following through with upgrading and engaging with clients long after their subscription is just as significant.
As is the standard with other marketing tools, Wishpond makes it easy for users to create email campaigns. Users can begin drip campaigns and even personal mail with ease.
Users can also assign scores to leads and sort them based on how they perform. In this manner, real-time analytics is possible and users can gauge the performance of the campaigns. Users may make emails and other content tailored to suit the demographic and activity of their target audience. This contributes to higher conversion rates due to the better targeted, personalized emails.
The Basic program goes for $45 per month for 1 user and includes free email and live chat, can be used to manage up to 1000 contacts, along with access to the following features:
The Growth plan is $129 a month and can be used by unlimited users to manage up to 1 million clients. It unlocks the full suit of Wishpond’s features and will come with an implementation and training program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Wishpond Platform
It’s always good to remember how important the right tool is for your business. Wishpond is a terrific product and will help all levels of users with their online marketing: from the fresh start-up to large companies. I can say that the cost for each plan is reasonable enough for the features and services that they offer.
Overall, Wishpond is a great product. About which strategy is best, only you can answer that. However, a great deciding point is the number of customers and customers that your business can accommodate. The simple plan is more than enough for 1000 customers. Sure, the Pro plan offers more analytics tools as well as the promotions and competition builder all for an additional $33 per month. However, what you get from it’s limited by how many clients your business can cater to.
The things that can be made with Wishpond look sleek and match for modern online marketing. The intuitive user interface also reflects this. Users will not find it hard to make the marketing content that they need with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Wishpond Platform
Q: Does Wishpond provide a free trial?
A: Yes. All 3 of Wishpond’s plans have a 14-day free trial.
Q: Does Wishpond incorporate with other Email Marketing software?
A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained from the interaction with emails made out of third party email marketing software. The entire list of compatible software is on Wishpond’s web site.
Q: Can Wishpond be used on already existing sites?
A; Yes. The designs made with Wishpond can be incorporated into sites made with WordPress and even websites with private domains owned by the consumer.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond Works with Windows, Mac, and Linux.