It is said that the most important thing about business is the place. This could have been true in the days before the arrival of the world wide web, but it seems that now, marketing is what determines the success of a business.
Starting a business today is still all about the location, but now it ought to be about getting your brand to stick out in the most competitive real estate market: the net. On the world wide web, attention is a valuable resource that everybody is fighting for. This is why advertising has shifted its priority towards online marketing. Wishpond is one of those products that aims to make online marketing easier and more effective.
Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new applications on the rise to establish themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to be an online marketing solution to take care with all the actions necessary to make a successful campaign. While it has gained recognition for being among British Columbia’s best, is this the right marketing tool for you?
Characteristics: How can Wishpond Help Your Organization? Wishpond Plugin
Construct Effective Landing Pages
Wishpond makes it easy for users to make landing pages with a fresh and modern vibe. Programming knowledge is not necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The elements prepared for building include multimedia as photos and videos, and text boxes, in addition to elements that website visitors can interact with such as selection buttons, icons that link to social media websites, and forms. Adding and altering the contents of text boxes simply need a double click.
Wishpond also features a wide number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the user likes to. The included templates also adjust automatically to any size of display, so users can be sure that the quality of the landing pages are consistent regardless of device used. All landing pages created with this tool are also mobile responsive, and will interact perfectly with mobile devices.
Insert Pop-ups and Forms to Your Landing Page Wishpond Plugin
Aside from landing page templates, Wishpond also gives users a lot of options when it comes to the look of forms found in the landing page. Besides the basic text field, users may also include fields for additional purposes like for:
- Uploading files and documents;
- Drop down menus to make a list of alternatives have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups may also be added to landing pages to be able to encourage interaction while keeping the clean and modern look of the webpage. The pop-ups available can come in the form of entry pop-ups that appear once a visitor has arrived on the webpage, or even ones that trigger if visitors scroll down the page or spend a set period of time on it.
Pop-ups may also be set to be triggered once people click on a submit button to serve as a confirm button. For final attempts to acquire clients, exit pop-ups are also offered. They appear if visitors decide to leave your landing page.
What’s better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, like other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily make copies of their landing page and customize them individually. After creating several landing pages, users can then take advantage of the A/B testing feature that accompanies Wishpond.
A/B testing means that users can draw and compare data to see which landing page styles are more successful when it comes to visitor interaction rate and conversion rate, which lets users know how probable visitors are to input data in the forms. This is important for landing pages that aim to get visitors to subscribe to newsletters, seminars, and many more that requires visitors to enter their email addresses and other particulars. In a nutshell, A/B testing lets users know which elements and layouts are better than others when it comes to visitor participation.
Data that can be fetched include analytics, which gives a summary on the performance of all marketing campaigns created via Wishpond. This can also be used to understand the likelihood that a link is clicked by people of the page.
A/B testing may also let users know how lots of the web site visitors interact and enter data on the forms included on the landing pages. If the visitors allow monitoring, then A/B testing can be used to compare the data between people.
Manage Contests and Promos Wishpond Plugin
Contests and promos can help your business collect email addresses and have them subscribe to your newsletter in order to inform them of future products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.
Wishpond lets users ease contests on social networking sites such as Facebook. When run on Facebook for example, then people can join contests by providing them an option to subscribe to your newsletter with the email that they supplied to create their own accounts, or any email that they desire.
Wishpond can also encourage people to share your articles on their social media sites with the inclusion of social media link icons.
To help design promotions and contests, users can opt pick between the software within Wishpond. The applications will enable users to quickly create Essay contests, Vote contests, Video contests, Referral competitions, and even Sweepstakes.
Automate Your Internet Marketing
Apart from making attractive marketing content, part of what makes an effective campaign is consistency. Following through with upgrading and engaging with clients long after their subscription is just as important.
As is the standard with other marketing tools, Wishpond makes it easy for users to make email campaigns. Users can start drip campaigns and even private mail with ease.
Users can also assign scores to leads and sort them based on how they perform. This way, real-time analytics is possible and consumers can gauge the performance of their campaigns. Users may make emails and other content tailored to suit the activity and demographic of their target market. This leads to higher conversion rates because of the better targeted, personalized emails.
The Basic program goes for $45 a month for 1 user and includes free email and live chat, may be used to manage up to 1000 contacts, along with access to these features:
The Growth plan is $129 a month and may be used by unlimited users to handle as much as 1 million clients. It unlocks the full suit of Wishpond’s attributes and will have an implementation and coaching program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Wishpond Plugin
It’s always good to remember how important the right tool is for your business. Wishpond is a great product and will help all levels of users with their online marketing: from the brand new start-up to large businesses. I can say that the price for every plan is reasonable enough for the features and services that they offer.
Overall, Wishpond is a great product. About which strategy is best, only you can answer that. But, a good deciding point is that the number of clients and customers that your business can accommodate. The simple plan is more than enough for 1000 customers. Sure, the Pro plan offers more analytics tools and the promotions and contest builder all for an additional $33 per month. However, what you get from it is limited by how many customers your company can cater to.
The things which can be made out of Wishpond look sleek and match for modern online marketing. The intuitive user interface also reflects this. Users won’t find it tough to make the marketing content that they want with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Wishpond Plugin
Q: Does Wishpond provide a free trial?
A: Yes. All 3 of Wishpond’s programs have a 14-day free trial.
Q: Does Wishpond incorporate with other Email Marketing software?
A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained from the interaction with mails made with third party email marketing software. The full list of compatible software is on Wishpond’s web site.
Q: Could Wishpond be used on already existing sites?
A; Yes. The designs made with Wishpond can be integrated into websites made with WordPress as well as websites with private domains owned by the user.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond is compatible with Windows, Mac, and Linux.