It is said that the most significant thing about business is the location. This could have been true in the days before the arrival of the world wide web, but it appears that now, marketing is what determines the success of a business.
Starting a company today is still all about the location, but now it ought to be about getting your brand to stand out in the most competitive real estate market: the internet. On the world wide web, attention is a valuable resource that everyone is fighting for. This is the reason marketing has shifted its priority towards internet marketing. Wishpond is one of the products that aims to make online marketing easier and more effective.
Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new applications on the rise to set themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to be an online advertising solution to take care with all the actions necessary to create a successful campaign. While it has gained recognition for being among British Columbia’s best, is this the right marketing tool for you?
Features: How can Wishpond Assist Your Business? Wishpond Poll
Construct Effective Landing Pages
Wishpond makes it easy for users to create landing pages with a fresh and contemporary vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The elements prepared for building include multimedia as photographs and videos, and text boxes, as well as elements that site visitors can interact with such as selection icons, buttons that link to social media websites, and forms. Adding and changing the contents of text boxes just need a double click.
Wishpond also features a wide number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the user likes to. The included templates also adjust automatically to any size of screen, so users can make certain that the quality of the landing pages are consistent regardless of device used. All landing pages created with this tool are also portable responsive, and will interact flawlessly with mobile devices.
Insert Pop-ups and Forms to Your Landing Page Wishpond Poll
Aside from landing page templates, Wishpond also gives users plenty of options when it comes to the look of forms found in the landing page. Aside from the basic text field, users can also include fields for additional purposes such as for:
- Uploading files and documents;
- Drop down menus to make a list of options have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups can also be added to landing pages in order to encourage interaction while keeping the clean and modern look of the page. The pop-ups available can come in the form of entry pop-ups that show up after a visitor has arrived on the webpage, or even ones that trigger if visitors scroll down the page or spend a set amount of time on it.
Pop-ups may also be set to be triggered once people click on a submit button to act as a confirm button. For final attempts to get customers, exit pop-ups will also be available. They appear if visitors decide to leave your landing page.
What is better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, like other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily create copies of their landing page and customize them individually. After creating several landing pages, users can then benefit from the A/B testing quality that comes with Wishpond.
A/B testing means that consumers can fetch and compare data to see which landing page styles are more effective when it comes to visitor interaction rate and conversion rate, which lets users know how probable visitors are to input data in the types. This is important for landing pages that aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to enter their email addresses and other particulars. In a nutshell, A/B testing lets users know which components and layouts are better than others when it comes to visitor engagement.
Data which may be fetched include analytics, which gives a summary on the performance of all marketing campaigns created via Wishpond. This may also be used to know the likelihood that a link is clicked by visitors of the page.
A/B testing may also let users know how many of the web site visitors interact and input data on the forms included on the landing pages. If the visitors allow monitoring, then A/B testing can be used to compare the data between visitors.
Manage Contests and Promos Wishpond Poll
Contests and promos can help your company collect email addresses and have them subscribe to a newsletter in order to notify them of future products and promos. Wishpond makes this as easy as creating landing pages: only a few clicks, then drag and drop.
Wishpond lets users facilitate contests on social media websites like facebook. When run on Facebook for example, then people can join competitions by giving them an option to subscribe to your newsletter with the email that they provided to make their accounts, or any email that they desire.
Wishpond can also encourage people to share your content on their social media sites with the inclusion of social networking link icons.
To help design promotions and contests, users can opt pick between the software within Wishpond. The applications will enable users to quickly create Essay contests, Vote competitions, Video contests, Referral competitions, and even Sweepstakes.
Automate Your Online Marketing
Apart from making attractive advertising content, part of what makes a successful campaign is consistency. Following through with upgrading and engaging with customers long after their subscription is just as important.
As is the standard with other marketing tools, Wishpond makes it easy for users to make email campaigns. Users can start drip campaigns and even personal mail with ease.
Users can also assign scores to prospects and sort them based on how they perform. This way, real-time analytics is possible and consumers can gauge the performance of their campaigns. Users can make emails and other content tailored to suit the activity and demographic of their target market. This contributes to higher conversion rates due to the better targeted, personalized emails.
The Basic plan goes for $45 a month for 1 user and includes free email and live chat, may be used to manage up to 1000 contacts, as well as access to these features:
The Growth plan is $129 per month and may be used by unlimited users to manage as much as 1 million clients. It unlocks the full suit of Wishpond’s features and will have an implementation and training program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Wishpond Poll
It’s always good to remember how important the right tool is for your business. Wishpond is a terrific product and will help all levels of users using their online marketing: from the fresh start-up to big companies. I can say that the cost for every plan is reasonable enough for the features and services that they offer.
In general, Wishpond is a excellent product. About which strategy is best, only you can answer that. But, a good deciding point is that the number of clients and customers that your company can accommodate. The simple plan is more than enough for 1000 customers. Sure, the Pro program offers more analytics tools and the promotions and competition builder all for an additional $33 per month. However, what you get from it’s limited by how many clients your company can cater to.
The things that can be made with Wishpond look sleek and fit for modern online marketing. The intuitive user interface also reflects this. Users will not find it tough to make the marketing content that they want with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Wishpond Poll
Q: Does Wishpond provide a free trial?
A: Yes. All 3 of Wishpond’s programs have a 14-day free trial.
Q: Does Wishpond incorporate with other Email Marketing software?
A: Yes, Wishpond can integrate nicely with Email Marketing software. Analytics can also be obtained from the interaction with emails made out of third party email marketing program. The entire list of compatible software is on Wishpond’s web site.
Q: Could Wishpond be used on already existing websites?
A; Yes. The designs made with Wishpond can be integrated into websites made with WordPress and even sites with private domains owned by the consumer.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond Works with Windows, Mac, and Linux.