They say that the most significant thing about business is the location. This could have been true in the days before the advent of the internet, but it seems that today, marketing is what determines the success of a business.
Starting a company nowadays is still all about the place, but now it ought to be about getting your brand to stand out at the most aggressive real estate market: the net. On the internet, attention is a precious resource that everybody is fighting for. This is why advertising has shifted its priority towards internet marketing. Wishpond is among the products that aims to make online marketing easier and more effective.
Wishpond is a software firm based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new applications on the rise to establish themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to become an online marketing solution to take care with all the steps necessary to make a successful campaign. While it has gained recognition for being among British Columbia’s best, is this the perfect marketing tool for you?
Characteristics: How can Wishpond Assist Your Business? Wishpond Review
Construct Effective Landing Pages
Wishpond makes it easy for users to create landing pages with a fresh and modern vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The elements ready for building include multimedia as photographs and videos, and text boxes, as well as elements that website visitors can interact with such as selection icons, buttons which link to social media sites, and forms. Adding and altering the contents of text boxes just need a double click.
Wishpond also features a wide number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the user likes to. The included templates also adapt automatically to any size of screen, so users can make certain that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also portable responsive, and will interact perfectly with mobile devices.
Add Pop-ups and Forms into Your Landing Page Wishpond Review
Apart from landing page templates, Wishpond also gives users plenty of options when it comes to the appearance of forms found in the landing page. Besides the fundamental text field, users can also include fields for other purposes like for:
- Uploading files and documents;
- Drop down menus to make a list of alternatives have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups may also be added to landing pages in order to encourage interaction while maintaining the modern and clean appearance of the page. The pop-ups available can come in the form of entry pop-ups that appear once a visitor has arrived on the page, or even ones that activate if visitors scroll down the page or spend a set amount of time on it.
Pop-ups can also be set to be triggered once people click on a submit button to act as a confirm button. For final attempts to get customers, exit pop-ups will also be available. They appear if visitors opt to leave your landing page.
What’s better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, like other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily create copies of the landing page and customize them individually. After creating several landing pages, users may then take advantage of the A/B testing quality that comes with Wishpond.
A/B testing means that consumers can fetch and compare data to see which landing page styles are more effective when it comes to visitor interaction rate and conversion rate, which lets users know how likely visitors are to enter data in the forms. This is important for landing pages that aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to input their email addresses and other details. In a nutshell, A/B testing allows users know which elements and layouts are better than others when it comes to customer engagement.
Data that can be fetched include stats, which gives a summary on the performance of all marketing campaigns created via Wishpond. This may also be used to understand the likelihood that a link is clicked by people of the page.
A/B testing can also let users know how many of the website visitors interact and enter data on the forms included on the landing pages. If the visitors allow monitoring, then A/B testing can be used to compare the data between visitors.
Manage Contests and Promos Wishpond Review
Contests and promos can help your company collect email addresses and have them subscribe to a newsletter to be able to inform them of future products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.
Wishpond lets users facilitate contests on social networking websites such as Facebook. When run on Facebook for example, then people can join contests by providing them an option to subscribe to a newsletter with the email that they provided to create their own account, or any email that they want.
Wishpond can also encourage people to share your articles on their social media sites with the addition of social networking link icons.
To help design promotions and contests, users can opt choose between the applications within Wishpond. The software will enable users to quickly create Essay competitions, Vote contests, Video competitions, Referral competitions, and even Sweepstakes.
Automate Your Online Marketing
Apart from making attractive marketing content, part of what makes an effective campaign is consistency. Following through with updating and engaging with customers long after their subscription is just as significant.
As is the standard with other marketing tools, Wishpond makes it easy for users to make email campaigns. Users can start drip campaigns and even private mail with ease.
Users can also assign scores to prospects and sort them based on how they perform. In this manner, real-time analytics is possible and users can gauge the performance of their campaigns. Users may make emails and other content tailored to suit the demographic and activity of their target audience. This contributes to higher conversion rates because of the better targeted, personalized emails.
The Basic plan goes for $45 per month for 1 user and includes free email and live chat, may be used to manage up to 1000 contacts, along with access to the following features:
The Growth plan is $129 a month and may be used by unlimited users to handle as much as 1 million clients. It unlocks the full suit of Wishpond’s features and will have an implementation and training program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Wishpond Review
It’s always good to remember how important the right tool is for your business. Wishpond is a great product and will help all levels of users with their online marketing: from the fresh start-up to large companies. I can say that the price for each plan is reasonable enough for the features and services that they offer.
In general, Wishpond is a great product. About which strategy is best, only you can answer that. But, a good deciding point is the number of clients and customers that your company can accommodate. The Basic plan is more than sufficient for 1000 customers. Sure, the Guru program offers more analytics tools as well as the promotions and contest builder all for an additional $33 per month. But, what you get from it’s limited by how many customers your business can cater to.
The things that can be made out of Wishpond look sleek and fit for modern online marketing. The intuitive user interface also reflects this. Users won’t find it hard to make the marketing content that they need with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Wishpond Review
Q: Does Wishpond offer a free trial?
A: Yes. All 3 of Wishpond’s programs have a 14-day free trial.
Q: Does Wishpond integrate with other Email Marketing software?
A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained in the interaction with emails made out of third party email marketing software. The entire list of compatible applications is on Wishpond’s website.
Q: Could Wishpond be used on already existing websites?
A; Yes. The designs made out of Wishpond can be integrated into websites made with WordPress and even sites with personal domains owned by the consumer.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond Works with Windows, Mac, and Linux.