They say that the most significant thing about business is the location. This might have been true in the days before the advent of the world wide web, but it seems that today, marketing is what decides the success of a business.
Starting a company nowadays is still all about the place, but now it ought to be about getting your brand to stick out in the most competitive real estate market: the internet. On the internet, attention is a valuable resource that everyone is fighting for. This is the reason advertising has changed its priority towards internet marketing. Wishpond is among those products that aims to make online marketing easier and more effective.
Wishpond is a software firm based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new applications on the rise to establish themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to become an internet advertising solution to take care with all the steps necessary to create a successful campaign. While it has gained recognition for being among British Columbia’s best, is this the right marketing tool for you?
Features: How can Wishpond Help Your Organization? Wishpond Software Review
Build Effective Landing Pages
Wishpond makes it easy for users to make landing pages with a fresh and contemporary vibe. Programming knowledge is not necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The components ready for building include multimedia as photos and videos, and text boxes, in addition to elements that website visitors can interact with such as selection icons, buttons which link to social media sites, and forms. Adding and changing the contents of text boxes simply need a double click.
Wishpond also features a broad number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the consumer likes to. The included templates also adapt automatically to any size of display, so users can be sure that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also portable responsive, and will interact perfectly with mobile devices.
Insert Pop-ups and Forms into Your Landing Page Wishpond Software Review
Aside from landing page templates, Wishpond also gives users a lot of options when it comes to the appearance of forms found in the landing page. Besides the basic text field, users may also include fields for additional purposes such as for:
- Uploading files and documents;
- Drop down menus to make a list of alternatives have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups can also be added to landing pages in order to encourage interaction while keeping the clean and modern look of the page. The pop-ups available can come in the shape of entry pop-ups that show up once a visitor has arrived on the page, or even ones that trigger if visitors scroll down the page or invest a set amount of time on it.
Pop-ups can also be set to be triggered once visitors click on a submit button to act as a confirm button. For final attempts to get clients, exit pop-ups will also be available. They appear if visitors opt to leave your landing page.
What’s better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, similar to other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily create copies of their landing page and customize them individually. After creating several landing pages, users can then benefit from the A/B testing quality that accompanies Wishpond.
A/B testing means that users can fetch and compare data to determine which landing page styles are more successful when it comes to visitor interaction rate and conversion rate, which lets users know how probable visitors are to input data in the forms. This is important for landing pages which aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to input their email addresses and other particulars. In short, A/B testing allows users know which components and designs are better than others when it comes to customer engagement.
Data that may be fetched include stats, which provides an overview on the performance of all marketing campaigns generated via Wishpond. This can also be used to understand the likelihood that a link is clicked by visitors of the page.
A/B testing may also let users know how lots of the web site visitors interact and enter data on the forms included on the landing pages. If the visitors allow monitoring, then A/B testing can be used to compare the data between people.
Manage Contests and Promos Wishpond Software Review
Contests and promos can help your business collect email addresses and have them subscribe to a newsletter in order to notify them of prospective products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.
Wishpond lets users ease contests on social networking websites such as Facebook. When run on Facebook for example, then people can join competitions by giving them an option to subscribe to a newsletter with the email that they provided to make their accounts, or any email that they desire.
Wishpond can also encourage visitors to share your articles on their social networking sites with the addition of social media link icons.
To help design contests and promotions, users can opt pick between the applications within Wishpond. The applications will enable users to quickly create Essay competitions, Vote competitions, Video contests, Referral competitions, and even Sweepstakes.
Automate Your Online Marketing
Apart from making attractive advertising content, part of what makes an effective campaign is consistency. Following through with upgrading and engaging with customers long after their subscription is just as significant.
As is the standard with other marketing tools, Wishpond makes it easy for users to make email campaigns. Users can start drip campaigns and even personal mail with ease.
Users can also assign scores to leads and sort them based on how they perform. In this manner, real-time analytics is possible and users can gauge the performance of the campaigns. Users can make emails and other content tailored to suit the demographic and activity of their target audience. This contributes to higher conversion rates due to the better targeted, personalized emails.
The Basic program goes for $45 per month for 1 user and includes free email and live chat, may be used to manage up to 1000 contacts, as well as access to these features:
The Growth plan is $129 a month and may be used by unlimited users to handle up to 1 million clients. It unlocks the complete suit of Wishpond’s features and will come with an implementation and coaching program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Wishpond Software Review
It’s always good to remember how important the right tool is for your business. Wishpond is a great product and will help all levels of users with their internet marketing: from the fresh start-up to large businesses. I can say that the cost for every plan is reasonable enough for the features and services that they offer.
In general, Wishpond is a great product. As to which strategy is best, only you can answer that. However, a good deciding point is the number of customers and customers that your company can accommodate. The simple plan is more than sufficient for 1000 customers. Sure, the Pro program offers more analytics tools as well as the promotions and competition builder all for an additional $33 per month. However, what you get from it is limited by how many customers your business can cater to.
The things that can be made with Wishpond look sleek and fit for modern online marketing. The intuitive user interface also reflects this. Users won’t find it hard to make the marketing content that they need with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Wishpond Software Review
Q: Does Wishpond offer a free trial?
A: Yes. All 3 of Wishpond’s programs have a 14-day free trial.
Q: Does Wishpond integrate with other Email Marketing software?
A: Yes, Wishpond can integrate nicely with Email Marketing software. Analytics can also be obtained in the interaction with emails made with third party email marketing software. The entire list of compatible applications is on Wishpond’s web site.
Q: Can Wishpond be used on already existing websites?
A; Yes. The designs made with Wishpond can be incorporated into websites made with WordPress as well as websites with private domains owned by the consumer.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond is compatible with Windows, Mac, and Linux.