It is said that the most significant thing about business is the place. This might have been true in the days before the advent of the internet, but it seems that today, marketing is what determines the success of a business.
Starting a business today is still all about the location, but now it ought to be about getting your brand to stand out at the most competitive real estate market: the internet. On the world wide web, attention is a valuable resource that everybody is fighting for. This is the reason marketing has shifted its priority towards internet marketing. Wishpond is among those products that aims to make online marketing easier and much more effective.
Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new applications on the rise to set themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to become an online marketing solution to take care with all the steps needed to make a successful campaign. While it has gained recognition for being among British Columbia’s best, is this the right marketing tool for you?
Features: How can Wishpond Help Your Business? Wishpond the Complete Guide to Lead Segmentation
Build Effective Landing Pages
Wishpond makes it easy for users to create landing pages with a brand new and contemporary vibe. Programming knowledge is not necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The elements ready for building include multimedia as photos and videos, and text boxes, in addition to elements that website visitors can interact with such as selection buttons, icons that link to social media websites, and forms. Adding and altering the contents of text boxes simply need a double click.
Wishpond also comes with a wide number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the consumer likes to. The included templates also adjust automatically to any size of display, so users can be sure that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also portable responsive, and will interact flawlessly with mobile devices.
Insert Pop-ups and Forms into Your Landing Page Wishpond the Complete Guide to Lead Segmentation
Aside from landing page templates, Wishpond also gives users plenty of choices when it comes to the look of forms found in the landing page. Besides the fundamental text field, users can also include fields for additional purposes such as for:
- Uploading files and documents;
- Drop down menus to make a list of alternatives have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups can also be added to landing pages to be able to encourage interaction while maintaining the clean and modern appearance of the page. The pop-ups available can come in the shape of entry pop-ups that show up once a visitor has arrived on the webpage, or even ones that trigger if visitors scroll down the page or spend a fixed period of time on it.
Pop-ups can also be set to be triggered once visitors click on a submit button to serve as a confirm button. For final attempts to acquire clients, exit pop-ups will also be offered. They show up if visitors decide to leave your landing page.
What’s better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, similar to other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily make copies of the landing page and customize them individually. After creating several landing pages, users may then take advantage of the A/B testing quality that accompanies Wishpond.
A/B testing means that consumers can draw and compare data to see which landing page styles are more successful when it comes to visitor interaction rate and conversion rate, which lets users know how probable visitors are to input data in the forms. This is important for landing pages which aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to input their email addresses and other details. In short, A/B testing lets users know which elements and layouts are better than others when it comes to customer engagement.
Data that can be fetched include stats, which provides an overview on the performance of all marketing campaigns generated via Wishpond. This may also be used to know the likelihood that a link is clicked by visitors of the page.
A/B testing can also let users know how lots of the web site visitors interact and enter data on the forms included on the landing pages. If the visitors allow monitoring, then A/B testing can be used to compare the data between people.
Manage Contests and Promos Wishpond the Complete Guide to Lead Segmentation
Contests and promos can help your company collect email addresses and have them subscribe to your newsletter to be able to inform them of future products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.
Wishpond lets users facilitate contests on social media websites such as Facebook. When run on Facebook for example, then people can join competitions by giving them an option to subscribe to your newsletter with the email that they provided to create their own account, or any email that they want.
Wishpond can also encourage people to share your articles on their social networking sites with the inclusion of social networking link icons.
To help design promotions and contests, users can opt pick between the software within Wishpond. The software will enable users to quickly create Essay competitions, Vote contests, Video contests, Referral competitions, and even Sweepstakes.
Automate Your Online Marketing
Apart from making attractive marketing content, part of what makes a successful campaign is consistency. Following through with updating and engaging with customers long after their subscription is just as important.
As is the norm with other marketing tools, Wishpond makes it simple for users to create email campaigns. Users can start drip campaigns and even personal mail effortlessly.
Users can also assign scores to prospects and sort them based on how they perform. In this manner, real-time analytics is possible and users can gauge the performance of their campaigns. Users can make emails and other content tailored to suit the demographic and activity of their target audience. This leads to higher conversion rates because of the better targeted, personalized emails.
The Basic program goes for $45 a month for 1 user and includes free email and live chat, may be used to handle up to 1000 contacts, along with access to the following features:
The Growth plan is $129 a month and can be used by unlimited users to handle as much as 1 million clients. It unlocks the full suit of Wishpond’s features and will have an implementation and training program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Wishpond the Complete Guide to Lead Segmentation
It’s always good to remember how important the right tool is for your business. Wishpond is a terrific product and will help all levels of users using their internet marketing: from the fresh start-up to large businesses. I can say that the price for every plan is reasonable enough for the features and services that they offer.
Overall, Wishpond is a excellent product. About which plan is best, only you can answer that. However, a good deciding point is the number of customers and customers that your company can accommodate. The simple plan is more than sufficient for 1000 customers. Sure, the Guru program offers more analytics tools and the promotions and contest builder all for an additional $33 per month. But, what you get from it is limited by how many clients your business can cater to.
The things that can be made out of Wishpond look sleek and fit for modern online marketing. The intuitive user interface also reflects this. Users won’t find it tough to create the marketing content that they want with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Wishpond the Complete Guide to Lead Segmentation
Q: Does Wishpond provide a free trial?
A: Yes. All 3 of Wishpond’s plans have a 14-day free trial.
Q: Does Wishpond integrate with other Email Marketing software?
A: Yes, Wishpond can integrate nicely with Email Marketing software. Analytics can also be obtained from the interaction with mails made out of third party email marketing program. The entire list of compatible applications is on Wishpond’s web site.
Q: Can Wishpond be used on already existing websites?
A; Yes. The designs made out of Wishpond can be integrated into sites made with WordPress and even websites with private domains owned by the user.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond is compatible with Windows, Mac, and Linux.