It is said that the most important thing about business is the place. This might have been true in the days before the advent of the world wide web, but it seems that today, marketing is what decides the success of a business.
Starting a business today is still all about the place, but now it ought to be about getting your brand to stand out at the most competitive real estate market: the internet. On the world wide web, attention is a valuable resource that everybody is fighting for. This is why advertising has changed its priority towards online marketing. Wishpond is one of the products that aims to make online marketing easier and much more effective.
Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new software on the rise to set themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to be an online advertising solution to take care with all the steps necessary to create a successful campaign. While it has gained recognition for being one of British Columbia’s best, is this the right marketing tool for you?
Characteristics: How can Wishpond Assist Your Business? Wishpond Video Contest
Construct Effective Landing Pages
Wishpond makes it easy for users to make landing pages with a brand new and modern vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The elements prepared for building include multimedia as photos and videos, and text boxes, as well as elements that website visitors can interact with such as selection buttons, icons which link to social media websites, and forms. Adding and altering the contents of text boxes simply need a double click.
Wishpond also features a wide number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the user likes to. The included templates also adapt automatically to any size of screen, so users can be sure that the quality of the landing pages are consistent regardless of device used. All landing pages created with this tool are also mobile responsive, and will interact perfectly with mobile devices.
Add Pop-ups and Forms to Your Landing Page Wishpond Video Contest
Aside from landing page templates, Wishpond also gives users a lot of choices when it comes to the look of forms found in the landing page. Besides the basic text field, users can also include fields for additional purposes like for:
- Uploading files and documents;
- Drop down menus to make a list of alternatives have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups may also be added to landing pages in order to encourage interaction while keeping the modern and clean look of the page. The pop-ups available can come in the shape of entry pop-ups that show up after a visitor has arrived on the webpage, or even ones that trigger if visitors scroll down the page or invest a fixed period of time on it.
Pop-ups can also be set to be triggered once people click on a submit button to serve as a confirm button. For final attempts to acquire customers, exit pop-ups will also be offered. They show up if visitors opt to leave your landing page.
What’s better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, similar to other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily make copies of their landing page and customize them individually. After creating several landing pages, users may then take advantage of the A/B testing quality that accompanies Wishpond.
A/B testing means that users can fetch and compare data to see which landing page styles are more effective when it comes to visitor interaction rate and conversion rate, which lets users know how likely visitors are to enter data in the forms. This is essential for landing pages that aim to get visitors to subscribe to newsletters, seminars, and many more that requires visitors to enter their email addresses and other particulars. In a nutshell, A/B testing allows users know which elements and layouts are better than others when it comes to customer participation.
Data which can be fetched include stats, which gives an overview on the performance of all marketing campaigns generated via Wishpond. This can also be used to understand the likelihood that a link is clicked by visitors of the page.
A/B testing may also let users know how many of the website visitors interact and enter data on the forms included on the landing pages. If the visitors allow monitoring, then A/B testing may be used to compare the data between visitors.
Manage Contests and Promos Wishpond Video Contest
Contests and promos can help your business collect email addresses and have them subscribe to your newsletter in order to inform them of future products and promos. Wishpond makes this as easy as creating landing pages: only a few clicks, then drag and drop.
Wishpond lets users facilitate contests on social media sites such as Facebook. When run on Facebook for example, then people can join competitions by giving them an option to subscribe to your newsletter with the email that they provided to make their own account, or any email that they desire.
Wishpond can also encourage people to share your articles on their social networking sites with the inclusion of social media link icons.
To help design promotions and contests, users can opt choose between the software within Wishpond. The software will enable users to quickly create Essay contests, Vote competitions, Video contests, Referral competitions, and even Sweepstakes.
Automate Your Online Marketing
Aside from making attractive marketing content, part of what makes a successful campaign is consistency. Following through with updating and engaging with customers long after their subscription is just as significant.
As is the standard with other marketing tools, Wishpond makes it easy for users to create email campaigns. Users can start drip campaigns and even private mail with ease.
Users can also assign scores to prospects and sort them based on how they perform. This way, real-time analytics is possible and consumers can gauge the performance of their campaigns. Users can make emails and other content tailored to suit the demographic and activity of their target audience. This leads to higher conversion rates due to the better targeted, personalized emails.
The Basic plan goes for $45 a month for 1 user and includes free email and live chat, may be used to handle up to 1000 contacts, as well as access to the following features:
The Growth plan is $129 a month and can be used by unlimited users to manage as much as 1 million clients. It unlocks the complete suit of Wishpond’s features and will come with an implementation and coaching program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Wishpond Video Contest
It’s always good to remember how important the right tool is for your business. Wishpond is a great product and will help all levels of users with their online marketing: from the fresh start-up to big businesses. I can say that the cost for every plan is reasonable enough for the features and services that they offer.
In general, Wishpond is a great product. About which plan is best, only you can answer that. But, a great deciding point is the number of customers and customers that your business can accommodate. The simple plan is more than sufficient for 1000 customers. Sure, the Guru program offers more analytics tools and the promotions and contest builder all for an extra $33 per month. But, what you get from it is limited by how many clients your company can cater to.
The things which can be made with Wishpond look sleek and match for modern online marketing. The intuitive user interface also reflects this. Users won’t find it tough to make the marketing content that they want with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Wishpond Video Contest
Q: Does Wishpond offer a free trial?
A: Yes. All 3 of Wishpond’s programs have a 14-day free trial.
Q: Does Wishpond integrate with other Email Marketing software?
A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained from the interaction with emails made with third party email marketing software. The full list of compatible software is on Wishpond’s website.
Q: Could Wishpond be used on already existing sites?
A; Yes. The designs made with Wishpond can be integrated into sites made with WordPress as well as sites with private domains owned by the consumer.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond Works with Windows, Mac, and Linux.