It is said that the most significant thing about business is the location. This might have been true in the days before the arrival of the internet, but it appears that now, marketing is what determines the success of a company.
Starting a company nowadays is still all about the place, but now it should be about getting your brand to stand out in the most aggressive real estate market: the internet. On the world wide web, attention is a valuable resource that everybody is fighting for. This is why marketing has shifted its priority towards online marketing. Wishpond is among those products that aims to make online marketing easier and much more effective.
Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new applications on the rise to set themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to be an internet marketing solution to take care with all the actions needed to make a successful campaign. While it has gained recognition for being one of British Columbia’s best, is this the right marketing tool for you?
Characteristics: How can Wishpond Assist Your Business? Wishpond Vs Activecampaign
Construct Effective Landing Pages
Wishpond makes it easy for users to create landing pages with a fresh and modern vibe. Programming knowledge is not necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The elements ready for building include multimedia as photographs and videos, and text boxes, as well as elements that website visitors can interact with such as selection icons, buttons which link to social media sites, and forms. Adding and altering the contents of text boxes simply need a double click.
Wishpond also comes with a wide number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the user likes to. The included templates also adjust automatically to any size of screen, so users can make certain that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also mobile responsive, and will interact perfectly with mobile devices.
Insert Pop-ups and Forms into Your Landing Page Wishpond Vs Activecampaign
Aside from landing page templates, Wishpond also gives users plenty of options when it comes to the appearance of forms found in the landing page. Besides the fundamental text field, users can also include fields for other purposes such as for:
- Uploading files and documents;
- Drop down menus to make a list of alternatives have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups may also be added to landing pages to be able to encourage interaction while keeping the modern and clean appearance of the page. The pop-ups available can come in the shape of entry pop-ups that appear once a visitor has arrived on the page, or even ones that activate if visitors scroll down the page or spend a set amount of time on it.
Pop-ups can also be set to be triggered once people click on a submit button to act as a confirm button. For final attempts to acquire clients, exit pop-ups are also offered. They show up if visitors decide to leave your landing page.
What is better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, like other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily create copies of the landing page and customize them individually. After creating several landing pages, users may then benefit from the A/B testing quality that comes with Wishpond.
A/B testing means that users can draw and compare data to see which landing page styles are more successful when it comes to visitor interaction rate and conversion rate, which lets users know how likely visitors are to input data in the forms. This is important for landing pages which aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to enter their email addresses and other details. In short, A/B testing allows users know which elements and layouts are better than others when it comes to customer participation.
Data which can be fetched include analytics, which provides a summary on the performance of all marketing campaigns created via Wishpond. This can also be used to understand the likelihood that a link is clicked by visitors of the page.
A/B testing can also let users know how lots of the website visitors interact and enter data on the forms included on the landing pages. If the visitors allow tracking, then A/B testing may be used to compare the data between people.
Manage Contests and Promos Wishpond Vs Activecampaign
Contests and promos can help your business collect email addresses and have them subscribe to a newsletter in order to notify them of future products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.
Wishpond lets users ease contests on social media websites like facebook. When run on Facebook for example, then people can join contests by giving them an option to subscribe to your newsletter with the email that they supplied to make their own account, or any email that they desire.
Wishpond can also encourage visitors to share your articles on their social networking sites with the addition of social networking link icons.
To help design promotions and contests, users can opt pick between the applications within Wishpond. The applications will enable users to quickly create Essay competitions, Vote contests, Video competitions, Referral competitions, and even Sweepstakes.
Automate Your Internet Marketing
Apart from making attractive marketing content, part of what makes an effective campaign is consistency. Following through with updating and engaging with clients long after their subscription is just as significant.
As is the norm with other marketing tools, Wishpond makes it simple for users to create email campaigns. Users can begin drip campaigns and even personal mail with ease.
Users can also assign scores to prospects and sort them based on how they perform. This way, real-time analytics is possible and users can gauge the performance of the campaigns. Users can make emails and other content tailored to suit the demographic and activity of their target market. This contributes to higher conversion rates due to the better targeted, personalized emails.
The Basic program goes for $45 a month for 1 user and includes free email and live chat, may be used to handle up to 1000 contacts, along with access to these features:
The Growth plan is $129 a month and can be used by unlimited users to manage up to 1 million clients. It unlocks the full suit of Wishpond’s features and will come with an implementation and coaching program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Wishpond Vs Activecampaign
It’s always good to remember how important the right tool is for your business. Wishpond is a terrific product and will help all levels of users using their online marketing: from the brand new start-up to large companies. I can say that the price for every plan is reasonable enough for the features and services that they offer.
In general, Wishpond is a great product. As to which strategy is best, only you can answer that. However, a good deciding point is that the number of clients and customers that your company can accommodate. The simple plan is more than enough for 1000 customers. Sure, the Guru plan offers more analytics tools and the promotions and competition builder all for an additional $33 per month. However, what you get from it’s limited by how many customers your company can cater to.
The things that can be made with Wishpond look sleek and fit for modern online marketing. The intuitive user interface also reflects this. Users won’t find it tough to make the marketing content that they need with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Wishpond Vs Activecampaign
Q: Does Wishpond offer a free trial?
A: Yes. All 3 of Wishpond’s programs have a 14-day free trial.
Q: Does Wishpond integrate with other Email Marketing software?
A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained from the interaction with mails made with third party email marketing program. The full list of compatible applications is on Wishpond’s web site.
Q: Can Wishpond be used on already existing sites?
A; Yes. The designs made out of Wishpond can be integrated into websites made with WordPress and even websites with personal domains owned by the user.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond Works with Windows, Mac, and Linux.