They say that the most important thing about business is the place. This might have been true in the days before the advent of the world wide web, but it seems that today, marketing is what decides the success of a company.
Starting a business nowadays is still all about the place, but now it should be about getting your brand to stick out in the most aggressive real estate market: the net. On the internet, attention is a precious resource that everyone is fighting for. This is why marketing has shifted its priority towards internet marketing. Wishpond is one of those products that aims to make online marketing easier and much more effective.
Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new applications on the rise to establish themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to become an online marketing solution to take care with all the steps needed to make a successful campaign. While it has gained recognition for being among British Columbia’s best, is this the right marketing tool for you?
Characteristics: How can Wishpond Help Your Business? Wishpond Vs Leadpages Social Media
Build Effective Landing Pages
Wishpond makes it easy for users to create landing pages with a brand new and contemporary vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The elements ready for building include multimedia as photographs and videos, and text boxes, in addition to elements that website visitors can interact with such as selection buttons, icons that link to social media websites, and forms. Adding and changing the contents of text boxes just need a double click.
Wishpond also features a broad number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the consumer likes to. The included templates also adjust automatically to any size of display, so users can be sure that the quality of the landing pages are consistent regardless of device used. All landing pages created with this tool are also portable responsive, and will interact flawlessly with mobile devices.
Add Pop-ups and Forms into Your Landing Page Wishpond Vs Leadpages Social Media
Aside from landing page templates, Wishpond also gives users a lot of choices when it comes to the appearance of forms found in the landing page. Besides the basic text field, users may also include fields for additional purposes like for:
- Uploading files and documents;
- Drop down menus to make a list of options have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups may also be added to landing pages to be able to encourage interaction while maintaining the clean and modern look of the webpage. The pop-ups available can come in the form of entry pop-ups that appear once a visitor has arrived on the webpage, or even ones that activate if visitors scroll down the page or invest a fixed amount of time on it.
Pop-ups can also be set to be triggered once visitors click on a submit button to serve as a confirm button. For final attempts to get clients, exit pop-ups will also be offered. They appear if visitors decide to leave your landing page.
What’s better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, similar to other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily create copies of their landing page and customize them individually. After creating several landing pages, users may then take advantage of the A/B testing quality that comes with Wishpond.
A/B testing means that consumers can fetch and compare data to see which landing page styles are more effective when it comes to visitor interaction rate and conversion rate, which lets users know how probable visitors are to input data in the forms. This is essential for landing pages which aim to get visitors to subscribe to newsletters, seminars, and many more that requires visitors to input their email addresses and other details. In short, A/B testing lets users know which components and layouts are better than others when it comes to customer participation.
Data that can be fetched include analytics, which gives a summary on the performance of all marketing campaigns generated via Wishpond. This can also be used to understand the likelihood that a link is clicked by visitors of the page.
A/B testing may also let users know how many of the web site visitors interact and input data on the forms included on the landing pages. If the visitors allow tracking, then A/B testing may be used to compare the data between visitors.
Manage Contests and Promos Wishpond Vs Leadpages Social Media
Contests and promos can help your company collect email addresses and have them subscribe to your newsletter in order to inform them of future products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.
Wishpond lets users facilitate contests on social networking websites such as Facebook. When run on Facebook for example, then people can join contests by providing them an option to subscribe to a newsletter with the email that they provided to make their own account, or any email that they desire.
Wishpond can also encourage visitors to share your articles on their social networking sites with the inclusion of social networking link icons.
To help design promotions and contests, users can opt pick between the software within Wishpond. The software will enable users to quickly create Essay contests, Vote competitions, Video competitions, Referral competitions, and even Sweepstakes.
Automate Your Online Marketing
Apart from making attractive marketing content, part of what makes an effective campaign is consistency. Following through with upgrading and engaging with customers long after their subscription is just as significant.
As is the norm with other marketing tools, Wishpond makes it simple for users to make email campaigns. Users can begin drip campaigns and even private mail with ease.
Users can also assign scores to leads and sort them based on how they perform. In this manner, real-time analytics is possible and consumers can gauge the performance of their campaigns. Users can make emails and other content tailored to suit the activity and demographic of their target audience. This leads to higher conversion rates because of the better targeted, personalized emails.
The Basic program goes for $45 per month for 1 user and includes free email and live chat, can be used to manage up to 1000 contacts, as well as access to these features:
The Growth plan is $129 per month and may be used by unlimited users to manage up to 1 million clients. It unlocks the full suit of Wishpond’s features and will come with an implementation and coaching program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Wishpond Vs Leadpages Social Media
It’s always good to remember how important the right tool is for your business. Wishpond is a great product and will help all levels of users with their online marketing: from the fresh start-up to large companies. I can say that the cost for every plan is reasonable enough for the features and services that they offer.
In general, Wishpond is a great product. About which plan is best, only you can answer that. But, a great deciding point is the number of customers and customers that your business can accommodate. The simple plan is more than sufficient for 1000 customers. Sure, the Pro plan offers more analytics tools as well as the promotions and contest builder all for an additional $33 per month. However, what you get from it’s limited by how many clients your business can cater to.
The things which can be made out of Wishpond look sleek and match for modern online marketing. The intuitive user interface also reflects this. Users will not find it tough to create the marketing content that they need with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Wishpond Vs Leadpages Social Media
Q: Does Wishpond offer a free trial?
A: Yes. All 3 of Wishpond’s programs have a 14-day free trial.
Q: Does Wishpond incorporate with other Email Marketing software?
A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained from the interaction with mails made out of third party email marketing software. The entire list of compatible applications is on Wishpond’s web site.
Q: Can Wishpond be used on already existing sites?
A; Yes. The designs made with Wishpond can be incorporated into sites made with WordPress and even sites with personal domains owned by the consumer.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond is compatible with Windows, Mac, and Linux.