It is said that the most significant thing about business is the place. This could have been true in the days before the arrival of the world wide web, but it seems that now, marketing is what decides the success of a business.
Starting a company nowadays is still all about the place, but now it ought to be about getting your brand to stick out in the most aggressive real estate market: the internet. On the internet, attention is a valuable resource that everyone is fighting for. This is why marketing has changed its priority towards online marketing. Wishpond is one of those products that aims to make online marketing easier and more effective.
Wishpond is a software firm based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new applications on the rise to set themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to be an internet marketing solution to take care with all the steps necessary to make a successful campaign. While it has gained recognition for being among British Columbia’s best, is this the right marketing tool for you?
Characteristics: How can Wishpond Help Your Business? Wishpond Vs Mailchimp
Construct Effective Landing Pages
Wishpond makes it easy for users to make landing pages with a brand new and contemporary vibe. Programming knowledge is not necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The elements ready for building include multimedia as photos and videos, and text boxes, in addition to elements that website visitors can interact with such as selection icons, buttons that link to social media websites, and forms. Adding and changing the contents of text boxes just need a double click.
Wishpond also comes with a broad number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the consumer likes to. The included templates also adapt automatically to any size of screen, so users can be sure that the quality of the landing pages are consistent irrespective of device used. All landing pages created with this tool are also mobile responsive, and will interact flawlessly with mobile devices.
Insert Pop-ups and Forms into Your Landing Page Wishpond Vs Mailchimp
Aside from landing page templates, Wishpond also gives users plenty of choices when it comes to the appearance of forms found in the landing page. Besides the basic text field, users may also include fields for additional purposes like for:
- Uploading files and documents;
- Drop down menus to make a list of options have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups can also be added to landing pages in order to encourage interaction while keeping the clean and modern look of the webpage. The pop-ups available can come in the form of entry pop-ups that show up once a visitor has arrived on the page, or even ones that activate if visitors scroll down the page or invest a set amount of time on it.
Pop-ups may also be set to be triggered once visitors click on a submit button to serve as a confirm button. For final attempts to acquire clients, exit pop-ups are also offered. They show up if visitors opt to leave your landing page.
What is better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, like other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily make copies of their landing page and customize them individually. After creating several landing pages, users can then take advantage of the A/B testing feature that comes with Wishpond.
A/B testing means that consumers can draw and compare data to see which landing page styles are more effective when it comes to visitor interaction rate and conversion rate, which lets users know how probable visitors are to input data in the types. This is essential for landing pages that aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to input their email addresses and other details. In a nutshell, A/B testing allows users know which elements and layouts are better than others when it comes to visitor engagement.
Data which can be fetched include stats, which provides an overview on the performance of all marketing campaigns generated via Wishpond. This can also be used to know the likelihood that a link is clicked by people of the page.
A/B testing may also let users know how lots of the web site visitors interact and input data on the forms included on the landing pages. If the visitors allow tracking, then A/B testing can be used to compare the data between visitors.
Manage Contests and Promos Wishpond Vs Mailchimp
Contests and promos can help your company collect email addresses and have them subscribe to a newsletter to be able to notify them of prospective products and promos. Wishpond makes this as easy as creating landing pages: only a few clicks, then drag and drop.
Wishpond lets users ease contests on social networking sites like facebook. When run on Facebook for example, then people can join contests by giving them an option to subscribe to a newsletter with the email that they provided to create their own account, or any email that they desire.
Wishpond can also encourage people to share your content on their social networking sites with the inclusion of social networking link icons.
To help design promotions and contests, users can opt pick between the applications within Wishpond. The applications will enable users to quickly create Essay contests, Vote competitions, Video competitions, Referral competitions, and even Sweepstakes.
Automate Your Internet Marketing
Aside from making attractive advertising content, part of what makes an effective campaign is consistency. Following through with upgrading and engaging with clients long after their subscription is just as significant.
As is the standard with other marketing tools, Wishpond makes it easy for users to create email campaigns. Users can start drip campaigns and even private mail effortlessly.
Users can also assign scores to prospects and sort them based on how they perform. This way, real-time analytics is possible and users can gauge the performance of the campaigns. Users can make emails and other content tailored to suit the demographic and activity of their target audience. This contributes to higher conversion rates due to the better targeted, personalized emails.
The Basic plan goes for $45 per month for 1 user and includes free email and live chat, may be used to handle up to 1000 contacts, as well as access to the following features:
The Growth plan is $129 a month and can be used by unlimited users to handle as much as 1 million clients. It unlocks the full suit of Wishpond’s features and will come with an implementation and training program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Wishpond Vs Mailchimp
It’s always good to remember how important the right tool is for your business. Wishpond is a terrific product and will help all levels of users using their internet marketing: from the brand new start-up to big companies. I can say that the cost for each plan is reasonable enough for the features and services that they offer.
In general, Wishpond is a great product. As to which plan is best, only you can answer that. But, a great deciding point is the number of customers and customers that your company can accommodate. The simple plan is more than enough for 1000 customers. Sure, the Guru program offers more analytics tools as well as the promotions and contest builder all for an extra $33 per month. However, what you get from it’s limited by how many customers your company can cater to.
The things that can be made with Wishpond look sleek and match for modern online marketing. The intuitive user interface also reflects this. Users won’t find it hard to create the marketing content that they want with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Wishpond Vs Mailchimp
Q: Does Wishpond offer a free trial?
A: Yes. All 3 of Wishpond’s plans have a 14-day free trial.
Q: Does Wishpond integrate with other Email Marketing software?
A: Yes, Wishpond can integrate nicely with Email Marketing software. Analytics can also be obtained from the interaction with emails made with third party email marketing program. The entire list of compatible software is on Wishpond’s website.
Q: Can Wishpond be used on already existing websites?
A; Yes. The designs made with Wishpond can be integrated into websites made with WordPress as well as sites with personal domains owned by the user.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond is compatible with Windows, Mac, and Linux.