They say that the most significant thing about business is the place. This might have been true in the days before the arrival of the internet, but it seems that now, marketing is what decides the success of a company.
Starting a company today is still all about the place, but now it should be about getting your brand to stand out at the most aggressive real estate market: the net. On the internet, attention is a precious resource that everybody is fighting for. This is why advertising has shifted its priority towards online marketing. Wishpond is among those products that aims to make online marketing easier and much more effective.
Wishpond is a software company based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new applications on the rise to set themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to become an internet advertising solution to take care with all the actions needed to create a successful campaign. While it has gained recognition for being one of British Columbia’s best, is this the perfect marketing tool for you?
Features: How can Wishpond Assist Your Organization? Wishpond Vs Unbounce Landing Pages
Construct Effective Landing Pages
Wishpond makes it easy for users to make landing pages with a fresh and contemporary vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The elements prepared for building include multimedia as photos and videos, and text boxes, in addition to elements that website visitors can interact with such as selection icons, buttons which link to social media websites, and forms. Adding and altering the contents of text boxes just need a double click.
Wishpond also features a broad number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the consumer likes to. The included templates also adapt automatically to any size of display, so users can be sure that the quality of the landing pages are consistent regardless of device used. All landing pages created with this tool are also mobile responsive, and will interact flawlessly with mobile devices.
Add Pop-ups and Forms to Your Landing Page Wishpond Vs Unbounce Landing Pages
Aside from landing page templates, Wishpond also gives users a lot of choices when it comes to the look of forms found in the landing page. Besides the basic text field, users may also include fields for other purposes like for:
- Uploading files and documents;
- Drop down menus to make a list of alternatives have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups may also be added to landing pages to be able to encourage interaction while keeping the clean and modern appearance of the webpage. The pop-ups available can come in the shape of entry pop-ups that show up after a visitor has arrived on the webpage, or even ones that activate if visitors scroll down the page or invest a set amount of time on it.
Pop-ups can also be set to be triggered once visitors click on a submit button to serve as a confirm button. For final attempts to acquire customers, exit pop-ups are also offered. They appear if visitors opt to leave your landing page.
What’s better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, like other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily create copies of their landing page and customize them individually. After creating several landing pages, users may then take advantage of the A/B testing quality that accompanies Wishpond.
A/B testing means that users can draw and compare data to determine which landing page styles are more effective when it comes to visitor interaction rate and conversion rate, which lets users know how probable visitors are to input data in the forms. This is important for landing pages that aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to input their email addresses and other details. In short, A/B testing lets users know which components and layouts are better than others when it comes to customer participation.
Data which may be fetched include stats, which provides a summary on the performance of all marketing campaigns generated via Wishpond. This may also be used to know the likelihood that a link is clicked by visitors of the page.
A/B testing may also let users know how lots of the website visitors interact and enter data on the forms included on the landing pages. If the visitors allow monitoring, then A/B testing may be used to compare the data between visitors.
Manage Contests and Promos Wishpond Vs Unbounce Landing Pages
Contests and promos can help your business collect email addresses and have them subscribe to a newsletter to be able to inform them of prospective products and promos. Wishpond makes this as easy as creating landing pages: just a few clicks, then drag and drop.
Wishpond lets users ease contests on social media websites like facebook. When run on Facebook for example, then people can join competitions by giving them an option to subscribe to your newsletter with the email that they provided to make their own account, or any email that they desire.
Wishpond can also encourage visitors to share your articles on their social networking sites with the addition of social networking link icons.
To help design contests and promotions, users can opt pick between the software within Wishpond. The software will enable users to quickly create Essay contests, Vote competitions, Video competitions, Referral competitions, and even Sweepstakes.
Automate Your Online Marketing
Apart from making attractive advertising content, part of what makes an effective campaign is consistency. Following through with upgrading and engaging with customers long after their subscription is just as significant.
As is the norm with other marketing tools, Wishpond makes it simple for users to create email campaigns. Users can start drip campaigns and even private mail with ease.
Users can also assign scores to leads and sort them based on how they perform. This way, real-time analytics is possible and consumers can gauge the performance of their campaigns. Users can make emails and other content tailored to suit the demographic and activity of their target audience. This leads to higher conversion rates due to the better targeted, personalized emails.
The Basic program goes for $45 per month for 1 user and includes free email and live chat, may be used to manage up to 1000 contacts, as well as access to these features:
The Growth plan is $129 per month and can be used by unlimited users to manage up to 1 million clients. It unlocks the full suit of Wishpond’s features and will come with an implementation and training program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: Wishpond Vs Unbounce Landing Pages
It’s always good to remember how important the right tool is for your business. Wishpond is a terrific product and will help all levels of users using their internet marketing: from the fresh start-up to large companies. I can say that the cost for every plan is reasonable enough for the features and services that they offer.
In general, Wishpond is a great product. About which plan is best, only you can answer that. But, a great deciding point is that the number of clients and customers that your business can accommodate. The simple plan is more than enough for 1000 clients. Sure, the Guru plan offers more analytics tools and the promotions and competition builder all for an extra $33 per month. However, what you get from it’s limited by how many clients your business can cater to.
The things that can be made with Wishpond look sleek and fit for modern online marketing. The intuitive user interface also reflects this. Users will not find it tough to make the marketing content that they want with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ Wishpond Vs Unbounce Landing Pages
Q: Does Wishpond provide a free trial?
A: Yes. All 3 of Wishpond’s programs have a 14-day free trial.
Q: Does Wishpond integrate with other Email Marketing software?
A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained from the interaction with emails made with third party email marketing software. The full list of compatible applications is on Wishpond’s website.
Q: Can Wishpond be used on already existing websites?
A; Yes. The designs made out of Wishpond can be integrated into sites made with WordPress and even sites with personal domains owned by the consumer.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond Works with Windows, Mac, and Linux.