They say that the most important thing about business is the place. This might have been true in the days before the arrival of the internet, but it seems that today, marketing is what decides the success of a company.
Starting a business nowadays is still all about the location, but now it ought to be about getting your brand to stand out at the most aggressive real estate market: the net. On the internet, attention is a precious resource that everybody is fighting for. This is the reason marketing has changed its priority towards online marketing. Wishpond is one of the products that aims to make online marketing easier and more effective.
Wishpond is a software firm based in British Columbia, which was featured in the Ready to Rocket list back in 2016. Ready to Rocket features new software on the rise to set themselves in their respective categories.
With CEO and Founder Ali Tajeskandar, Wishpond was launched to become an online advertising solution to take care with all the actions needed to make a successful campaign. While it has gained recognition for being among British Columbia’s best, is this the perfect marketing tool for you?
Features: How can Wishpond Help Your Business? WordPress Wishpond
Build Effective Landing Pages
Wishpond makes it easy for users to create landing pages with a fresh and modern vibe. Programming knowledge isn’t necessary, as putting together and editing elements of the landing page is all just a matter of drag and drops and double clicks.
The components ready for building include multimedia as photographs and videos, and text boxes, as well as elements that site visitors can interact with such as selection icons, buttons which link to social media websites, and forms. Adding and changing the contents of text boxes simply need a double click.
Wishpond also features a broad number of templates, all completely customizable. Elements can be dragged and dropped in and out of the templates as much as the consumer likes to. The included templates also adjust automatically to any size of display, so users can be sure that the quality of the landing pages are consistent regardless of device used. All landing pages created with this tool are also portable responsive, and will interact perfectly with mobile devices.
Insert Pop-ups and Forms into Your Landing Page WordPress Wishpond
Aside from landing page templates, Wishpond also gives users plenty of options when it comes to the look of forms found in the landing page. Aside from the fundamental text field, users may also include fields for other purposes such as for:
- Uploading files and documents;
- Drop down menus to make a list of options have a cleaner look;
- and checkboxes and radio buttons.
Pop-ups can also be added to landing pages in order to encourage interaction while maintaining the modern and clean look of the webpage. The pop-ups available can come in the form of entry pop-ups that show up once a visitor has arrived on the webpage, or even ones that trigger if visitors scroll down the page or spend a set amount of time on it.
Pop-ups can also be set to be triggered once visitors click on a submit button to serve as a confirm button. For final attempts to acquire clients, exit pop-ups will also be offered. They show up if visitors opt to leave your landing page.
What’s better is that pop-ups can be added to other pages of the user’s websites.
Adding forms and pop-ups are also drag and drop, similar to other elements of the landing page.
Landing Page Analytics: Get the Numbers on Your Landing Page’s Performance
We should never underestimate the power of data-driven decisions in our business. Wishpond users can easily make copies of the landing page and customize them individually. After creating several landing pages, users can then take advantage of the A/B testing quality that comes with Wishpond.
A/B testing means that consumers can draw and compare data to determine which landing page styles are more successful when it comes to visitor interaction rate and conversion rate, which lets users know how probable visitors are to enter data in the types. This is essential for landing pages that aim to get visitors to subscribe to newsletters, seminars, and many more which requires visitors to input their email addresses and other details. In short, A/B testing allows users know which elements and designs are better than others when it comes to visitor participation.
Data which may be fetched include analytics, which provides a summary on the performance of all marketing campaigns generated via Wishpond. This can also be used to understand the likelihood that a link is clicked by visitors of the page.
A/B testing can also let users know how many of the website visitors interact and input data on the forms included on the landing pages. If the visitors allow monitoring, then A/B testing may be used to compare the data between people.
Manage Contests and Promos WordPress Wishpond
Contests and promos can help your company collect email addresses and have them subscribe to your newsletter to be able to inform them of prospective products and promos. Wishpond makes this as easy as creating landing pages: only a few clicks, then drag and drop.
Wishpond lets users facilitate contests on social networking websites such as Facebook. When run on Facebook for example, then people can join contests by giving them an option to subscribe to a newsletter with the email that they supplied to make their own account, or any email that they desire.
Wishpond can also encourage visitors to share your articles on their social media sites with the addition of social networking link icons.
To help design contests and promotions, users can opt choose between the applications within Wishpond. The software will enable users to quickly create Essay competitions, Vote competitions, Video competitions, Referral competitions, and even Sweepstakes.
Automate Your Internet Marketing
Apart from making attractive marketing content, part of what makes an effective campaign is consistency. Following through with updating and engaging with customers long after their subscription is just as significant.
As is the norm with other marketing tools, Wishpond makes it simple for users to create email campaigns. Users can begin drip campaigns and even private mail effortlessly.
Users can also assign scores to prospects and sort them based on how they perform. In this manner, real-time analytics is possible and users can gauge the performance of their campaigns. Users may make emails and other content tailored to suit the demographic and activity of their target audience. This leads to higher conversion rates due to the better targeted, personalized emails.
The Basic program goes for $45 per month for 1 user and includes free email and live chat, may be used to handle up to 1000 contacts, as well as access to these features:
The Growth plan is $129 a month and may be used by unlimited users to handle as much as 1 million clients. It unlocks the complete suit of Wishpond’s attributes and will come with an implementation and coaching program.
Enough about pricing, just look at their cute panda logo. Isn’t that enough to try out their free trial?
Final Thoughts: WordPress Wishpond
It’s always good to remember how important the right tool is for your business. Wishpond is a great product and will help all levels of users using their internet marketing: from the brand new start-up to large businesses. I can say that the cost for each plan is reasonable enough for the features and services that they offer.
Overall, Wishpond is a great product. As to which strategy is best, only you can answer that. However, a great deciding point is that the number of customers and customers that your business can accommodate. The Basic plan is more than enough for 1000 customers. Sure, the Guru plan offers more analytics tools and the promotions and contest builder all for an additional $33 per month. However, what you get from it is limited by how many customers your business can cater to.
The things that can be made with Wishpond look sleek and match for modern online marketing. The intuitive user interface also reflects this. Users will not find it tough to create the marketing content that they need with Wishpond.
I suggest you try Wishpond for free now and see how you like it. I’m pretty sure you’ll find it to be so helpful, you’ll smile like this guy right here!
FAQ WordPress Wishpond
Q: Does Wishpond provide a free trial?
A: Yes. All 3 of Wishpond’s plans have a 14-day free trial.
Q: Does Wishpond integrate with other Email Marketing software?
A: Yes, Wishpond can integrate well with Email Marketing software. Analytics can also be obtained from the interaction with emails made out of third party email marketing program. The entire list of compatible software is on Wishpond’s website.
Q: Can Wishpond be used on already existing sites?
A; Yes. The designs made out of Wishpond can be incorporated into websites made with WordPress as well as websites with private domains owned by the user.
Q: Is Wishpond compatible with Linux?
A: Yes. Wishpond is compatible with Windows, Mac, and Linux.